the era of social context
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TRANSCRIPT
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Content is King
Content is KingContext is the Queen
and together, they rule the fiefdom of the web experience
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Context in the Physical World
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Context on the web, Ignored
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Context comes from
Explicit preferences
Behavior Location Social networks
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Social Context
Using social networks and peer relationships on a corporate website to deliver personal, relevant web experiences
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Social Context in the Physical World
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Social Context on the web, ignored
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People trust people they know
…Then Brands
… Then Independents
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The Evolution Of The Social Web Affects Consumers, Brands, And Social Networks
April 2009 “The Future Of The Social Web”
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Loyalty Card 2.0
Social networks become the single identity source on the web
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Social Context @ Amazon.com
Use Facebook Profile to deliver a personalized shopping experience
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Disclose to Earn Trust
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Provide gift suggestions by matching likes to Facebook friends unique interests
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Display most popular products across the social graph
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Personalize products based on the unique interests of each site visitor
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Timing Of The Five Overlapping ErasApril 2009 “The Future Of The Social Web”
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Summary
Connecting content with context is key to delivering web experiences that meet visitor expectations and deliver business value
Social context connects corporate websites with the social graph, bringing peer influence and trust to companies and brands
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About Ektron Ektron provides mission critical web
solutions that drive revenue, improve customer satisfaction and increase productivity. Web content management, marketing
optimization, social business software
Headquartered in Nashua, New Hampshire
Worldwide offices in United Kingdom, Australia, and Canada,
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Ektron Web Content Management
Improve operational efficiency
PageBuilder Widgets Functionality Empower business
users 100% ASP.NET
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Ektron Marketing Optimization Suite
Drive revenue growth
In-context Analytics Content targeting Multivariate testing Search engine
optimization
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Ektron Social Software Suite
Build customer loyalty
Customer communities Enterprise 2.0
collaboration Social CRM Connected
communities