the evolution of mobile advertising - appsflyer presentation at israel monetization summit
TRANSCRIPT
2011
UsersPublishers
Apps Specific Publishers/platforms
Social discover
y
Review sites: Blogsvideo
Apps PR
Catalogs
Verticals
Incentivized
downloads
Ad networ
ks
Deal tracker
s
Apps Searc
h
Cross promoti
onSearc
h
Social
content
BlogsMobile
Verticals
Self service
marketing
EmailTwitte
r Blog
Ad network
s
Forums
Developers
Partners
Carriers
Advertisers
Ad Networks UsersAdvertisers
2012-2013
Attribution Authority
CPI/A
PPE Enablement
2012: 6 to 60 networks
2013: grow to 260 networks
Advertisers
Ad Networks Users
Agencies
Agencies
Reengagement
CPA Enablement
Attribution Authority
700 Ad-networks
Advertisers
2014
FROM WASTING TO INVESTING
< 2011• Blind CPM/C• $$$ decrease
value
2012-3• Attribution
authority• CPM/C/I/A• ROI/LTV• $$$ increase value
2014• PPE• Re-engagement
2015• PPE• Re-engagement
AppsFlyer’sServers
App Store/ Play
UserDevice
Ad click
Store Redirected
AppInstall
Events
API’s & Postbacks
App Install &First Open
Get Attribution Data
Advertiser is able to query attribution data in real time, and directly serve relevant content, upon the first app open.
Media SourcesMedia Sources
Hotels New York
Get Attribution Data Flow:Providing the users you acquire with relevant content and maximizing your ROI
App Not Installed
App Already InstalledAd Click
San Francisco Hotels
Get $50 Off
Book Now
You Have $50 Credit
Redirect To Appropriate StoreOnly if app not installed
One Smart Link URLAny Platform: Web, iOS, Android etc.Any App Store: Apple, Google etc.Any Scenario: App already installed
or notSame Experience
Specific Landing Page Deeplinking (App Open) Deferred Deeplinking (Install) Same Experience
Deeplink
Deferred Deeplinking
One Smart Link to Rule Them ALL
EXCLUSIVE TIP .
Buying Users Is Ok
Feb-12 Aug-12 Feb-13 Aug-13 Feb-14 Aug-14-5%0%5%
10%15%20%25%30%
Paid/Organic Installs