the fallacy of experience design
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© 2012 Sapient Corporation | Confidential
TheFallacy of
Experience Design
Business User
When we design for system or tool, are we widening the aperture broadly enough to consider the full experience?
Designing for experiences
Is the design of this immersive coke machine a useful example of Experience Design?
© 2012 Sapient Corporation
The evolution of the experience designer
© 2012 Sapient Corporation
A NEW BREED OF DESIGNERDesigning for experiences
The user is always at the center of UCD/HCI thinking, but are we truly considering their full context, their full journey?
In reality, the tools and systems we create are mere catalysts for experiences, not experiences unto themselves.
© 2012 Sapient Corporation
Business User
When we design for system or tool, are we widening the aperture broadly enough to consider the full experience?
Designing for experiences
© 2012 Sapient Corporation
Business User
For example, are you designing a banking ATM, or
a banking experience?What other considerations, guidelines, and frameworks can we use to appropriately design a banking experience?
Designing for experiences
© 2012 Sapient Corporation
As designers, what’s
NEXT?© 2012 Sapient Corporation
In this session, we’ll provide a framework for
considering true experience design.
© 2012 Sapient Corporation
