THE FALLACY OF SOCIAL MEDIA TRANSPARENCY

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FIRST THINGS FIRST…

CLEARLY MISSING OUT…

WHAT IS TRANSPARENCY?

“…implies openness, communication and accountability.” Wikipedia.

WHAT IS TRANSPARENCY?

1. Openness

WHAT IS TRANSPARENCY?

2. Communication

WHAT IS TRANSPARENCY?

3. Accountability

TRANSPARENCY AND SOCIAL MEDIA

“…one of social media’s great promises is to exponentially expand the power of the media in the hands of everyday citizens.” Phil Johnson, PJA Advertising & Marketing.

TRANSPARENCY AND SOCIAL MEDIA – THE VISION

TRANSPARENCY AND SOCIAL MEDIA – THE VISION

TRANSPARENCY AND SOCIAL MEDIA – THE VISION

TRANSPARENCY AND SOCIAL MEDIA – THE VISION

TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE

“…the desire for transparency [in social media] is situational.” Chris Boulanger.

TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE

TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE

TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE

TRANSPARENCY AND SOCIAL MEDIA – THE FAUX EXPERTS

TRANSPARENCY AND SOCIAL MEDIA – THE FAUX EXPERTS

TRANSPARENCY AND SOCIAL MEDIA – THE FAUX EXPERTS

TRANSPARENCY AND SOCIAL MEDIA – THE ANSWER

TRANSPARENCY AND SOCIAL MEDIA – DEFINING YOU

TRANSPARENCY AND SOCIAL MEDIA – THOUGHT

TRANSPARENCY AND SOCIAL MEDIA – EMOTION

TRANSPARENCY AND SOCIAL MEDIA – BEHAVIOUR

TRANSPARENCY AND SOCIAL MEDIA – PERCEPTION

TRANSPARENCY AND SOCIAL MEDIA – DUE DILIGENCE

TRANSPARENCY AND SOCIAL MEDIA – NO-ONE’S PERFECT

TRANSPARENCY AND SOCIAL MEDIA – BE UPFRONT

TRANSPARENCY AND SOCIAL MEDIA – BE CONSISTENT

TRANSPARENCY AND SOCIAL MEDIA – BUILD PROPERLY

TRANSPARENCY AND SOCIAL MEDIA – BE YOU

THE FALLACY OF SOCIAL MEDIA TRANSPARENCY

WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM