Napoleon® Fireplaces24 Napoleon RoadBarrie, OntarioCanada L4M 0G8Phone: 800.461.5581

napoleonfireplaces.comnapoleondealers.com

THE FIRESIDENew Products 1

Expanding Success 1

Social Networking 2

2011 Shows 2

HPBAC Events at the EXPO 3

Progressive Sales Tools 3

More 2011 Shows 4

Success Story 4

IN THIS ISSUEEXCITING NEW PRODUCTS FOR 2011

March 2011

A modern gas fireplace that hangs on your wall. Ideal for modern and contemporary rooms, Napoleon’s WHD31 Plazmafire™ features easy installation plus all of the conveniences of a gas fireplace. Virtually endless installation possibilities, it’s almost as easy as hanging a picture on the wall. With an impressive 30” x 15” viewing area and 20,000 BTU’s, Napoleon’s Plazmafire™ is a great addition to our modern fireplace collection. The Plazmafire™ comes standard with a Topaz

CRYSTALINE™ ember bed and a slate brick panel that adds to the modern look!

Napoleon® Exclusive Features• Up to 20,000 BTU’s• Clean, contemporary design• Fuel saving electronic ignition• Exclusive Topaz CRYSTALINE™ ember bed• Exclusive slate brick panel• 20” rigid venting included with unit

Napoleon® Accessories• Surrounds required to complete the installation are available in two styles, convex surround avail-able in brushed stainless steel or rectangular surrounds available in painted black, brown and diamond dust pewter

• Optional LED light kit (2), complete with switch and wiring harness• Optional safety screen• Optional convenient on/off or thermostatic hand-held remotes (available in black or designer black, red or grey)• Certified for bedrooms, bath-rooms, bed sitting rooms and mobile homes• Backed by the President’s Lim-ited Lifetime Warranty

Installation• 4” x 7” direct vent• Easily hangs on the wall and comes complete with wall mount-ing brackets(mounting screws not supplied)

WHD31 Plazmafire™

EXPANDING SUCCESS FOR 2011Grand Re-opening of Wolf Steel USA.

Re-printed from: Grant County News

Crittenden company has grand re-opening ceremony Wednesday, December 29, 2010 at 10:38 am Wolf Steel USA, a manufacturer of stoves and fireplaces in Critten-den, held their grand re-opening ceremonies Friday, Dec. 10, to celebrate the completion of their latest expansion project. The expansion consists of 69,000 square-feet that was added to the company’s existing 39,000 square-foot facility. It encompasses increased warehousing, distribu-tion and manufacturing space.The project was one of the first to be approved by the Kentucky Economic Development Finance Authority (KEDFA) under Ken-tucky’s incentive program and the

Kentucky Business Invest-ment (KBI) Program. The incen-tives from this program can be earned over a 10-year period through corporate income tax credits and wage as-sessments and for Wolf Steel USA, are linked to the initial creation of 15 new jobs, growing to 18 over the term of the agreement. “The Commonwealth is proud to play a role in making this expansion possible, adding 18 new jobs and a multi-million dollar investment to the Grant County community,” said Gov. Steve Beshear.

“I congratulate Wolf Steel USA and look forward to a long and successful partnership.”

Those pictured (left to right) are Judge Darrell Link, State Representative Royce Adams, Secretary Larry Hayes, Cabinet for Economic Development and owners, Ingrid and Wolfgang Schroeter.

2.

A shining example:

Napoleon® wants to help you effectively use your Social Network and lead by example, you must be proactive, cre-ative and persistent. Below is a shining example of how to effectively use social networking. Napoleon Home Comfort posted a picture of our new Sheffield™ Casual Furniture that arrived to their store, with a status of ‘2011 patio fur-niture is arriving’. Simple and straight forward, yet thoughtful and informa-tive. You don’t always need to put a lot of time into your social networking you can simply share what’s new and exciting and what you think people should know. Our new Casual Furniture Collection is brand new and could use exposure, espcially for FREE. What’s new in your store that you could take a picture of and tell everyone about to attract business?

SOCIAL NETWORKS... ...A REVOLUTION

SHOWS STARTING US OFF FOR 2011International Builders Show - January 12th-15th Orlando, Florida

Nothing can stop Napoleon®- not even Mother Nature herself. Despite severe snow storms the Napoleon Team

dodged the icy bullet and escaped to Orlando, Florida in support of the International Builders Show, held

January 12th-15th. Although we are only in the second month of 2011, our success just keeps escalating and the proof is everywhere. After escaping harsh weather in Ontario, our team was faced with severe snow storms battering the Eastern U.S and the show was still a huge hit. Napo-leon Fireplaces were again proudly displayed and the responses were exceptional. Our team was seeing very strong reactions from builders, architects, and designers to our new clean, modern styles being presented. The response they got from our new WHD31 Plazmafire™ gas fireplace and our two new electric fireplaces; the EFC32 and the EFL48 were fantastic. They also displayed our new high ef-ficiency gas furnaces for the first time and had a very positive response. Merely for bragging purposes, they had many comments from attendees saying that our booth was the busiest at the show. After having a chance to walk the floor, our Director of Sales-Greg Thomas agrees and flaunts the success of Napoleon® at the 2011 International Builders Show.

Wolf Steel products, including Napo-leon® and Continental brands, were on display at the recent AHR Show which was held in Las Vegas from January 31-February 2nd. This is the largest HVAC show in North America and we were the only company there displaying gas fireplaces. It was also the official introduction of our new high efficiency gas furnace lineup to the HVAC industry, and we were met with very favorable comments and input. We have some unique features and benefits incorporated in the lineup and they were very well received. They set an epic attendance

record for the West Coast version this year and we believe the number was 55,000. So our booth was extremely busy and the days went fast!!

2011 is look-ing very good!

AHR Expo, January 31st- February 2ndLas Vegas, Nevada

Napoleon Home Comfort2011 patio furniture is arriving

More Shows on Page 4.

3.

HPBAC EVENTS AT THE EXPO

Another huge show just around the corner, preparation has been unrelenting and it will soon pay off. The 2011 HPB Expo being held in Salt Lake City, Utah from March 2nd- 5th is almost here. The show brings excitment of secrets to be unveiled and a wealth of updates for 2011. Make sure to check-out Napoleon’s booth and Score with Napoleon at booth #1521 and #1536. Make sure you experience all the excitement at the highly anticipated HPBAC Canadian Reception and get your groove on at the Friday Night Fever Party. Details below:

Dance like it’s 1970 from 8-11 Pm at

The Salt Palace

100 SW Temple Salt Lake City, UT 84101

Napoleon® is sponsoring the 70’s and 80’s Bands

dress up in the style of your favourite disco era.

See you there!

The IPAD has absolutely blown sales trends out of the water, no longer is anything off-limits and with this forward-thinking sales tool nothing can stop you.

Our Napoleon Home Comfort store in Bar-rie, Ontario has started their sales agents on a new program used in correlation with the IPAD. The program is called ‘Quick Sale’, it allows their sales agents to create invoices, apply full or partial payments and e-mail their clients instantly. It is making sales faster and more efficient then ever before, for you and the customer. Imagine- using the IPAD and the Napoleon APP, the Fireplace Design Studio, you can have your customer

try it out to custom design their own fireplace and then you can make them an invoice for the exact fireplace they designed and give it to them right there. Because of

the IPADS notorious sleek design and convenient light weight the agents can carry it around the showroom with them. They can create pend-

ing invoices, quotes, estimates, work orders and templates. This new application allows you to add unlimited inventory items, you can break them down as specific as non-in-ventory items, service,

charge, descriptions/ notes and more. Currently Napoleon Home Comfort is uploading all of their price pages into this program. It’s a sales machine in a tight compact package.

The IPAD and ‘Quick Sale’ are the future of marketing initia-tives, this is the band wagon you want to jump-on.

For more information follow: http://www.intellixense.

PROGRESSIVE SALES TOOLSState-of-the Art Technology Meets Forward-Thinking Sales Tools.

MORE SHOWS FOR 2011

4.

DEALER SUCCESS STORY

Tagging after their father who owned a construction company, 12 year old Peter and 10 year old Sal along with their cousin Salvatore learned the basics of the building trade. As their

talents were realized they pursued educational avenues which directed them toward the areas of design and construction. Peter attended New York Institute of Technology, where he excelled in architecture. Meanwhile, his younger brother, Sal, studied construction management and design at Brooklyn Tech. Cousin Salvatore graduated SUNY Farmingdale College with a degree in construction management. This led to a combined passion in the pursuit of the ideal enterprise which together with their father, would eventually evolve into FPS Contract-ing Inc. This company has enjoyed great success, and rightfully earned a

reputation as the premier general contractor in the building industry for over 30 years.The desire to create a family focal point in their upstate New York vacation home, and the inability to find a Napoleon® dealer

in the New York Metropolitan area who could custom-ize what they envisioned, inspired the two brothers and their cousin to launch NYC Fireplaces & Outdoor Kitchens a year ago.With the advantage of their Sicilian heritage and influenced by their many travels to observe the magnificent and diverse architecture of their Ital-ian island, they have incorporated the influences of Greek, Roman, Moroc-can, and Byzantine brilliance in their designs. In one design model, the magnificence of Roman cast stone is shown surrounding a Napoleon LHD50 which is sure to stop the savviest of shoppers dead in their tracks. In conjunction with Napoleon’s great marketing strategies and employing cutting edge construction design with unique color combinations and natu-ral materials, these three talented young men have revolutionized the

hearth industry. Utilizing their collec-tive talents they have produced trend setting applications using stone, tile, and glass to create dramatic and innovative effects encompassing old and new style techniques.Drawing upon a combined 30 year background of architecture, design, and construction training, these three have parlayed a dream into a reality. They have assembled an elite team of designers, craftsmen, and installers who bring the warm experience and function of the hearth to a new level. The unparalleled excellence that has distinguished FPS Contracting these many years has inspired NYC Fire-places & Outdoor Kitchens to meet and exceed the same high standards in the hearth industry.Displayed in their magnificent 2,000 sq ft showroom located in Maspeth, Queens are the traditional, contem-porary, and avant-garde fireplaces, inglenooks, and hearths which are the fruition of the imaginations of three men who sought to have a spe-cial gathering place in their home.They have raised the bar with their trend setting use of distinctive design materials and innovative construc-tion ideas which will undoubtedly satisfy the most exacting client.

NYC Fireplaces & Outdoor KitchensInterior Design Show, January 27th- 30th Toronto, Ontario

Dont miss the highly anticipated HPB Expo March 2nd-5th in Salt Lake City, UTBooth #1521 & #1536