7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 1/14

MANAJEMENSTRATEGI

(Policy Statement)

 1

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 2/14

DEFINISI STRATEGI

• GLUECK & JAUC! RENCANA "GDISATUKAN# LUAS & TERINTEGRASI

• CRISTENSEN! P$LA%P$LAERAGAI TUJUAN SERTA KEIJAKAN

DASAR & RENCANA UTK MENCAPAITUJUAN

• ANS$FF! ATURAN UNTUK

PEMUATAN KEPUTUSAN DANPENENTUAN GARIS PED$MAN

• U"TER$E'EN! USAA PENCAPAIANTUJUAN

 

2

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 3/14

• NEMAN & L$GAN!PERENCANAAN "G MELIAT KEDEPAN DIPADUKAN

DG K$NSEP DASARMISI PERUS*• CANDLER! PENETAPAN SASARAN &

TUJUAN JK PJG PERUSAAAN SERTAAL$KASI SD "G DIPERLUKAN

• U++EL & GALE! KEIJAKAN &KEPUTUSAN KUNCI

• $MAE! UPA"A MENGUA

KEKUATAN PEUSAAAN• T$MPS$N & STRICKLAND!DASARMEN"USUN LAJU K$MPETITIF

 3

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 4/14

DEFINISI STRATEGIMANAJEMEN

• GLUECK & JAUC! ARUS KEPUTUSAN& TINDAKAN "G MENGARA PDPERKEMANGAN SUATU STRATEGI "G EFEKTIF

• GLUECK! SERANGKAIAN RENCANA "GDISATUKAN#LUAS & TERINTEGRASI*

• EELEN & UNGER! KEPUTUSAN &

TINDAKAN MANAJERIAL "GDIDALAMN"A TERDAPATPEN"USUNAN RENCANA STRATEGIS*

 

4

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 5/14

THE FIVE TASKS

OF STRATEGIC MANAGEMENT 

Developing

Strategic

Vision

 & business

Mission

Setting

Objectives

Crafting

 a Strategy to

Achieve the

objectives

Implementing

 & Eecuting

the Strategy

Evaluating

!erformance"

#evie$ing

%e$

Development"

 InitiatingCorrective

 Ajusments

#evise

as %eee

#evise

as %eee

Improve'

Change

as %eee

Improve'

Change

as %eee

#ecycleto tas( 

 )"*"+ or

as %eee

5

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 6/14

PR$SES MANAJEMEN STRATEGIK 

A, A%A-ISIS -I%./0%.A%

  MEMO%I1O# -I%./, O#.A%ISASI 0%10/IDE%1I2I/ASI /ESEM!A1A% & 3AM4A1A%

4, A#A3 O#.A%ISASI

  I%DI/A1O#5 SASA#A% & MISI O#.A%ISASI

C, 2O#M0-ASI S1#A1E.I O#.A%ISASI

  MEM4E%10/ & ME%6E-E/SI S1#A1E.I

D, IM!-EME%1ASI S1#A1E.I O#.A%ISASI

  1I%DA/A% ME%.EM4A%./A% S1#A1E.I D#1A3A! SE4E-0M%6A

E, EVA-0ASI S1#A1E.I

  ME%E-I1I DA% ME%.EVA-0ASI

 6

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 7/14

STRATEGIC PR$CESS

MISI1. CRAIG & GRANT: PERNYATAAN TTG

SASARAN-SASARAN STRATEGI, TUJUAN

UTAMA & BAG. IDENTIK PERUSAHAAN2. DAVID: “WHAT IS OUR BUSINESS?

VISI

  KEINGINAN!CITA-CITA PERUSAHAAN "“WHAT DO WE WANT TO BECOME

 7

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 8/14

•$JECTI'ES (T,-,an)

Ke.,t,/an y0 mem,n01in1an mana-eUnt,1 men0a2a31anmem.e4omani

& men0,1,2 .2e/ta/i,

•.OA-S 7Sasaran8

ANSOFF: Nilai ttt pada skala yg ingin dicapai

ANTHONY: Apa yg ingin dicapai organisasi

RAY & RICKT: !"rnyataan ttg ara# organisa

 8

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 9/14

Perencanaan Perush Misi & Tujuan

Lingkungan umum

Lingkungan industri& internas.

akt!r interna"

#na"isis $trategis

utama

%ariasi strategis

Pi"ihan strategis

$ & $truktur 

'e(ijakan)rencana &

 *e"aksanaan

Peni"aian &

 *engenda"ian

#na"isis &iagn!sis

Pi"ihan

Pe"aksanaan

Menent,1an mi/i#t,-,an 4an nilai%nilai.e2,/a3aan 4an .a2a.en0am5il 1e.,t,/an,tamaMeneliti lin01,n0an &

men4ia0no/i/ 4am.a1ancaman & .el,an0

Men01a-i 4anmen4ia0no/i/1e1,atan & 1elema3an

Mem.e2tim5an01an5e25a0ai alte2nati6 &mema/ti1an 1ete.atan.ili3an /t2ate0i

Mem5an4in01an2encana#1e5i-a1an#/,m5e24aya#/t2,1t,2 & 0aya.ela1/anaan 40 /t2,1t,2

Mema/ti1an 5a37a /t2ate0i& .ela1/anaannya a1an

menca.ai t,-,anUm.an 5ali1   +

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 10/14

P#$#%'%''%

P#$()'*''%

T(+('% P#$()'*''%

Un/,2%,n/,2 Mana-emenSt2ate0i/

A%''% & P#('% 

K#(%('% /#$)'0%'%

M#/#$0'%3'% )$'#0

'#$%'04 

M#00* )$'#0

SD & S$(3($

K#0+'3'% & '50%0)$')0 

E6'(')0 *')0 & )$'#0 

ANALISIS

PILIAN

PELAKSANAAN

E'ALUASI 1,

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 11/14

M$DEL PERUMUSAN STRATEGI

IDENTIFIKASITUJUAN# STRATEGI&

KEIJAKAN

ANALISISLINGKUNGAN

ANALISISSUMERDA"A

PELUANG &ANCAMAN STRATEGI

UTAMA

ALTERNATIFSTRATEGI

NILAI%NILAIMANAJEMEN

TANGGUNGJAA S$SIAL

PENGAMILANKEPUTUSANSTRATEGI

TUJUAN# STRATEGI &KEIJAKAN "G TELA

DISEMPURNAKAN  11

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 12/14

TUJUAN PEMASARAN

& PENJUA7AN

1. MA8.

PERTUMBUHAN

PERUSH.

2. MENYEDIAKAN

JASA & PRODUK

TERBAIK

9. PEMIMPIN PASAR

TUJUAN

 PR$FITAILITAS

8* MA9*KEUNTUNGAN

:* MA9*

DE'IDEN

;* STAILITAS

KEUANGAN

 12

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 13/14

TUJUANEFISIENSI!

 PERUSAAAN "G EFISIEN &

PEMIMPIN INDUSTRI

TUJUAN

TG*J S$SIAL

8*PERUS "G

ERTG*J* S$SIAL

:* MELA"ANI MAS"*

1090A%

304, D. /A#6A:A%

), IM4A-A%

& MA%2AA1*,1EM!A1 /E#9A

6. A/#A4

+, MEM0AS/A%

/A#6A:A%

 13

7/23/2019 The Five Tasks of Strategic Management

http://slidepdf.com/reader/full/the-five-tasks-of-strategic-management 14/14

• INDOESKRIM MEIJI: MEMILIKI

GIZI TINGGI & MAKANAN

ALTERNATIF YG

BERVITAMINAMAN BG ANAK-ANAK

• AUDI A.4 2.6 V6 TIPTRONIC:

KEPUASAN DINAMIKA SPORTIF

• PIZZA HUT : MENJUAL SUASANA &

KELEZATAN PIZZA

• PT. TELKOM: WORLD CLASS

OPERATOR

 14