the fundamentals of public relations, marketing and publicity for product managers
Post on 14-Sep-2014
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DESCRIPTION
An overview of the difference between PR, marketing & publicity for product managers and product marketing managers. It explains how to flip the traditional approach to product launches on its head in order to improve effectiveness of product development and launch.TRANSCRIPT
THINK | PRODUCTCAMP
The Fundamentals of PR, Marketing and Publicity for Product Managers
DEFINITIONS
BUILD RELATIONSHIPS
TAKE ACTION
TELL PEOPLE
BIGGEST CHALLENGE?
300,000
1.5
4Ps
PRODUCT
DEVELOPMENT
LAUNCH
SALES
4Rs
RIGHT AUDIENCE
RIGHT MESSAGE
RIGHT TIME
RIGHT DELIVERY CHANNEL
LEAN
VALIDATE
The THINK PR Espressohttp://thinkdifferently.ca/differently/category/pr-espresso
