the future of canadian ecommerce
DESCRIPTION
CEO of Demac Media, Matthew Bertulli walks through a short presentation of how the retail landscape is changing, and how it's online counterpart will change with it in the next 5 years within Canada. As we add more channels to the "omni-channel" experience, it creates a multiplier effect on existing processes and the technology required.TRANSCRIPT
The Future of Canadian eCommerce
The Basics Aren’t Changing
Acquisition
Conversion
Retention
Order of priority as you build and scale into new channels / markets.
It was so much easier…(Acquisition, Conversion, Retention)
Golden Age of Retail
(Multiple Stores)
Birth of Digital Retail(Acquisition, Conversion, Retention)
Two Sets of
Customers
Physical Store
Transactions
Web Store(s)
Multi-Channel Retailing!(Acquisition, Conversion, Retention)
Still, Silos of
Data
Physical Store
Transactions
Marketplaces(Ebay, Amazon)Web Store(s)
Let’s be honest, this is where most digital retailers are today...
More Channels = More of Everything(Acquisition, Conversion, Retention)
Ok, now we have a problem.
Physical Store Transactions
Cars?
Social Networks
Mobile / Devices
Wearable Tech
iBeacon
Web Store(s)
Marketplaces
Multiplier Effects
• The more channels we add onto this “omni-channel” world, the more revenue opportunities become available.
• Each new channel effectively has a multiplier effect on existing processes and technologies required.
• Each new market you enter (Think Global) is also a multiplier.