Magento 2:The Future

of Ecommerce

@PeacockCarter

Orange!

Author of 7 books on web design (4 on Magento)

What is Magento?

@PeacockCarter

Ecommerce, from the ground up

Image: public domain

Magento: launched in 2008

Stable.

Extensible.

The best ecommerce platform around (?)

Community & Enterprise

Where is Magento?

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Market share

@PeacockCarter

Stats: blog.aheadworks.com/2015/05/ecommerce-platforms-popularity-may-2015-two-platforms-take-half/Alexa top 1 million web sites

Magento Community 25.3%

Magento Enterprise4.5%

29.8%

www.christianlouboutin.com

store.liverpoolfc.com

www.harveynichols.com

…& plenty of smaller retailers…

…across many, many sectors.

The future of Magento…

@PeacockCarter

Magento 2

@PeacockCarter

New (default) design

Streamlined one page checkout

Hugely improved administration

Better reporting tools

For developersUnit testingMore modularPHP7

Ecommerce trends for 2016

@PeacockCarter

Even more mobile sales

*Other smartphones are available.

Even more mobile sales…

Stats: emarketer.com, 2015. Retailer specific data.

Desktop traffic

55.7%Mobile/tablet traffic

44.3%

Web traffic

Stats: emarketer.com, 2015. Retailer specific data.

Desktop traffic

75.1%Mobile/tablet traffic

24.9%

Web sales

…& payment gateways catch up

More multichannel

*Other marketplaces are available.

Faster delivery

shutl.com

Smarter marketing

nosto.com

magemail.com

Localised payment gatewayse.g., Klarna (invoices), Sofort(bank transfer)

More fruit!

And yes, Magento can do all of this!

@PeacockCarter

Learned something?

@PeacockCarter

@magentone

Next event:Magento

Mon, 15th February6pm