the global phenomenon of social games: how to monetize the global audience private &...
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The Global Phenomenon Of Social Games:
How To Monetize The Global Audience
Private & Confidential
About 6waves
Private & Confidential
Private & Confidential
Facebook Games Developer Turn Publisher
20082009
2010
In-houseDevelopmen
tGames Publishing
Appdata MAU Ranking
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Total MAU: 80+ Million
Total DAU: 10+ Million
Appdata MAU Ranking
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Source: Appdata.com – November 22, 2010
Combining 6waves published and self-
developed applications:
80+ Million MAU
6waves self-developed games: 41 Million MAU
Well-Balanced Global Audience
6 waves Global Audience on Facebook: 80M MAU / 10M DAU
29%
11%
28%
28%
3%
1%
Well-Balanced Global Audience
Users Best games
80+ million MAU
10 million DAU
15 languages
US, Canada
China, HK
France,
Finland
Russia
With its global reach, 6waves has driven Mall World to 4+
million MAU
in less than two months!
6waves begins
distribution of
Mall World
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Driving Users to Partners(Effective User Acquisition)
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Partners RelationsDevelopment Partners
Our developer partners are from all over the worldUS, Canada, France, Finland, Russia, Eastern Europe, China,
Korea, Hong Kong, Singapore
Monetize Globally: Why?
Social Networks
557,322,720
Source: www.facebook.com
50% users log on in any given
day
People spend over 700 billion
minutes per month
More than 70 translations
About 70% of users are
outside the US
1 million+ developers from more than 180
countries
550,000+ active
applications currently
Monetize Globally: Why?
Two-thirds of Facebook users are on other continents.
33%
30%
21%
9%
4% 2%
North America vs. Other Continents
North America
Europe
Asia
South America
Africa
Australia and Oceania
"Big Four" vs. Rest of World
Global Growth is Explosive
Recent Facebook Growth (6 months)
Source: facebakers.com
What About Social Games on Facebook?
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53%47%
Facebook Users
Gamers Non-gamers
69% 31%
56 million people play
daily
Source: http://www.allfacebook.com/facebook-games-statistics-2010-09
Economic Trend for Social Games
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John Doerr: “There’s never been a better time than now
to start a new social venture.”
Jeff Bezos: ”This probably is the golden age of social
apps.”
Bing Gordon: “Social Will Grow 10 to 25x in the Next
Five Years” (Oct 21st, 2010)
Monetize Globally: How?
The Key First Steps:
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Choose your Battles
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ARPU
DAU
MMO
RPG
Resource Mgmt
Casual
X X
X
High ARPU with Good DAU( conversion of non-gamers )
High DAU with Good ARPU( optimize monetization )
Observation from 6waves internal data
OO
O
ARPU
DAU
The Key First Steps:
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Monetization Drivers
LocalizeMarketing
LocalizeContent
Localize
Payment
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Localize Content - Language
Localize Content – Support
Localize Content – Events
Facebook Credits
Credit Cards
Paypal Mobile
Bank Transfers
Bank Transfers
KiosksISPs
Mobile
Pre Paid Cards
Credit Cards
Localize Payment
Localize Marketing
The Difference in Marketing
The Key First Steps:
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Do-It-Yourself vs. Enablers
DIYvs
Enablers?
User traffic
Local language
Payments
Customer Support
Community Events
Marketing
Hosting
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“If you build it, they will come”?
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Virality Going Down
NotificationGone
News FeedLimited
Invitation Location
AdvertisingIncreasing Importance
Case Study
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Resort World
Distribution and Marketing Cross Promotion and FB Marketing
6waves uses the top bar to
effectively cross promote new games to
our 70+ million users
Facebook Marketing
Distribution and Marketing Gaming Dashboard & Offline Marketing
Placement on Gaming Dashboard
Leveraging game sites, magazines and offline publications to promote games
After Publishing
Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-100
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Resort World Growth
MAUDAU
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After Publishing
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vkontakte Facebook0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Resort World Users
Surpassed in less than two months
Growing more than twice as quickly
Number of users: over 2.5x
Summary
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It’s a Big Big World
Social games growth remains strong
Design with Global in mind
Differentiate and generate a buzz
Thank You!