the global phenomenon of social games: how to monetize the global audience
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The Global Phenomenon Of Social Games: How To Monetize The Global Audience. 6 waves. About 6waves. Facebook Games Developer Turn Publisher. 2010. 2009. 2008. In-house Development. Games Publishing. Appdata MAU Ranking. Total MAU: 80+ Million . Total DAU: 10+ Million . - PowerPoint PPT PresentationTRANSCRIPT
The Global Phenomenon Of Social Games:
How To Monetize The Global Audience
Private & Confidential
About 6waves
Private & Confidential
Private & Confidential
Facebook Games Developer Turn Publisher
2008 20092010
In-houseDevelopmen
tGames Publishing
Appdata MAU Ranking
Private & Confidential
Total MAU: 80+ Million
Total DAU: 10+ Million
Appdata MAU Ranking
Private & Confidential
Source: Appdata.com – November 22, 2010
Combining 6waves published and self-
developed applications:
80+ Million MAU
6waves self-developed games: 41 Million MAU
Well-Balanced Global Audience
6 waves Global Audience on Facebook: 80M MAU / 10M DAU
29%
11%
28%
28%
3%
1%
Well-Balanced Global Audience
Users Best games
80+ million MAU
10 million DAU
15 languages
US, Canada
China, HK
France,
Finland
Russia
With its global reach, 6waves has driven Mall World to 4+ million MAU
in less than two months!
6waves begins
distribution of
Mall World
Private & Confidential
Driving Users to Partners(Effective User Acquisition)
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Partners RelationsDevelopment Partners
Our developer partners are from all over the worldUS, Canada, France, Finland, Russia, Eastern Europe, China,
Korea, Hong Kong, Singapore
Monetize Globally: Why?
Social Networks
557,322,720
Source: www.facebook.com
50% users log on in any given
day
People spend over 700 billion
minutes per month
More than 70 translations
About 70% of users are
outside the US
1 million+ developers from more than 180
countries
550,000+ active
applications currently
Monetize Globally: Why?Two-thirds of Facebook users are
on other continents.
33%
30%
21%
9%
4% 2%
North America vs. Other Continents
North AmericaEuropeAsiaSouth AmericaAfricaAustralia and Oceania
"Big Four" vs. Rest of World
Global Growth is Explosive
Recent Facebook Growth (6 months)
Source: facebakers.com
What About Social Games on Facebook?
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53%47%
Facebook UsersGamers Non-gamers
69% 31%
56 million people play
daily
Source: http://www.allfacebook.com/facebook-games-statistics-2010-09
Economic Trend for Social Games
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John Doerr: “There’s never been a better time than now
to start a new social venture.”
Jeff Bezos: ”This probably is the golden age of social
apps.”
Bing Gordon: “Social Will Grow 10 to 25x in the Next
Five Years” (Oct 21st, 2010)
Monetize Globally: How?
The Key First Steps:
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Choose your Battles
Private & Confidential
ARPU
DAU
MMO
RPG
Resource Mgmt
Casual
X XX
High ARPU with Good DAU( conversion of non-gamers )
High DAU with Good ARPU( optimize monetization )
Observation from 6waves internal data
OOO
ARPU
DAU
The Key First Steps:
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Monetization Drivers
LocalizeMarketing
LocalizeContent
Localize
Payment
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Localize Content - Language
Localize Content – Support
Localize Content – Events
Facebook Credits
Credit Cards
Paypal Mobile
Bank Transfers
Bank Transfers
KiosksISPs
Mobile
Pre Paid Cards
Credit Cards
Localize Payment
Localize Marketing
The Difference in Marketing
The Key First Steps:
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Understanding local sensitivities
Get a Good Game
DIY vs Enablers
Do-It-Yourself vs. Enablers
DIYvs
Enablers?
User traffic
Local language
Payments
Customer Support
Community Events
Marketing
Hosting
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“If you build it, they will come”?
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Virality Going Down
NotificationGone
News FeedLimited
Invitation Location
AdvertisingIncreasing Importance
Case Study
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Resort World
Distribution and Marketing Cross Promotion and FB Marketing
6waves uses the top bar to
effectively cross promote new games to
our 70+ million users
Facebook Marketing
Distribution and Marketing Gaming Dashboard & Offline Marketing
Placement on Gaming Dashboard
Leveraging game sites, magazines and offline publications to promote games
After Publishing
Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-100
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Resort World Growth
MAUDAU
Private & Confidential
After Publishing
Private & Confidential
vkontakte Facebook0
500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,000
Resort World Users
Surpassed in less than two months
Growing more than twice as quickly
Number of users: over 2.5x
Summary
Private & Confidential
It’s a Big Big World
Social games growth remains strong
Design with Global in mind
Differentiate and generate a buzz
Thank You!