mobile game asia 2015 bangkok: think global monetize global
TRANSCRIPT
Introducing Tapjoy
3
Tapjoy is the Established Market Leader
The Hobbit
Kingdoms of Camelot
Guess the 90’s
Jackpot Party Casino
Kingdom Age
Magic Piano
Avengers Alliance
Deer Hunter (iOS)
Lies of Astaroth
BIG WIN Football
Despicable Me
Pocket Knights
Frontline Commando
Lost Island HD
Top Eleven
Bingo Rush
Car Town Streets
Kings Empire
Golf Star
Battle Beach
Family Fued & Friends
Heros of Destiny
Contract Killers 2
Arcane Empires
Battle Camp
Boom! Tanks
Shipwrecked
Snoopy’s Street Fair
Jurrasic Park Builder
CSR Racing
My Singing Monsters
8 Ball Pool
Bingo Bash
Covet
Big Win Racing
Big Win NHL
MinoMonsters
Stardom: Hollywood
Samurai Siege
Legend of the Cryptids
Heros of Order & Chaos
Fresh Deck Poker
Texas Holdem Poker
Tapjoy is monetizing with 85%+
of the Top 200 Grossing Apps
leveraging Tapjoy Offerwall270+K
Life-to-Date Apps
2+MM
Daily Ad Engagements
$300+MM
Revenue Earned by Publishers
450+MM
Global Monthly Users
San Francisco2007
Tapjoy acquired 5Rocks
Best Games
Monetization
Service
Top50-Most
Innovative Company
iReserch
Marketing Award
Highest Rated
Mobile Ad Network
Best Advertising
Technology
Best Advertising
Platform
4
14%
Incremental Revenue
Lift in revenue without cannibalizing
spend*
10%-30%
Higher eCPMs
$10+Average eCPMs
4.5X
More Time in App*
Lift in Retention**
Tapjoy Drives Industry Leading Results
*Source: Magic Piano, **Source: Big Win
Sports
Massive Opportunities in SEA
Market
6
SEA Mobile Game Market Landscape
Demographics: Online Population 179.3M
Gamers 126.2m
Paying Gamers 59.7M
2014 Revenues (EXCL. TAX) $1.1Billion
Source: Newzoo Global Games Market Report Premium
Overall CAGR 2013-2017 +28.8%
Revenues of the Southeast Asian games market
will double to $2.2 Billion by 2017.
Thailand is the largest market in terms of
gaming revenues in Southeast Asia, closely followed by
Indonesia and Malaysia.
Source: Newzoo Global Games Market Report Premium
Revenues and Growth per Country
7
SEA Becomes a Much More Important Market for China’s Advertisers
3. > 80% of spend in Thailand are contributed by China’s Top 5(e-Fun, Funplus,
Koram, etc.). It also means you are interacting with those big titles!
4. Regarding publisher earning, SEA’s Android market is 2.4x iOS market, while
Thailand’s iOS revenue is the biggest among SEA.
2. Massive inventory from Thailand
are demanding from China’s
advertisers since > 60% of
Thailand’s publisher revenue are
contributed by them.
2014 Q1 2014 Q2 2014 Q3 2014 Q4
2014 Q1-Q4 China Spend by Region
US
Taiwan
SEA
Others
EMEA
China Mainland2014 Tapjoy's Spend in
Thailand
China Team Other Teams
1. Advertisers’ spend in SEA
doubled from 6.4% to 11.7% in
2014.
How to Monetize with Tapjoy in A
Smart Way?
9
Utilize the Right Monetization Solution for The Right Game
Determine ……which monetizing solution
is right for YOUR GAME !!
CASUAL
Usage:
Low Engaged User/Massive User
Base
ARPDAU:
Low ARPDAU ($.01-$.04)
Monetization Solution:
Full Screen Interstitials/Video Ads
Banner Ads/Cross Promo Wall
MID – CORE
Usage:
Engaged User/Large User Base
ARPDAU:
Mid Level ARPDAU ($.04-$.15)
Monetization Solution:
Full Screen Interstitials/Video
Ads/Alternative Payment Platform
HARDCORE
Usage:
Highly Engaged User/Smaller User
Base
ARPDAU:
High ARPDAU ($.15-$1.00)
Monetization Solution:
Alternative Payment Platform
®
Tapjoy Offers All Kinds of Monetizing Solutions for You
Rewarded Offerwall Full Screen Interstitial(Animated & Static)
Banner Ads
Video Ads
1
2
4
3
1 2
4
3
5Rich Media Ads
5
The Largest Rewarded Ad Solutions Platform
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How to Monetize the Right Users in the Right Way?
Cross Promote
<$25 IAP
Promote New
Title
10%
IAP
Upsell
<$5 IAP
Currency Sale/Direct
Play/Offerwall
Redirect
Non-IAP
90%
IAP = $0
Ad/Offerwall
Redirect
Monetize
Let’s
Monetize
Them!
Not EVERY User Should Be Treated the Same
12
Revenue Tips & Best Practice
Social ChannelsNews Portals
Kabam used their website
to direct users to Tapjoy.com
1. To drive more revenue, leverage all your
communication channels to engage more users
about Tapjoy for substantial improved monetization.
Pop-ups, forums, social channels, Facebook, Twitter, and news portals
13
Revenue Tips & Best Practice
Add additional buttons to educate and
encourage virtual currency transactions.
Always place a Tapjoy Offerwall button
in the virtual store
The Offerwall button should be large and
prominent. Using words like “Free”
can help improve Offerwall views and
revenue significantly.
Run your currency sales with Tapjoy!
2. Ensure your users are AWARE that they can get virtual
currency for FREE!
2X Increase in
unique daily
revenue
16% Increase
in
sustaine
d
revenue
14
Case Study: Fresh Deck - Tapjoy Drives More In-App Purchasers,
11% Higher IAP Revenue by Directing Users with “FREE” sign
Higher total revenue –
IAP and ad revenue
– Stuart Lewis-Smith, CEO at Idle Games
11% More IAP revenue
than control group 4.3xMore likely to make an in-app
Purchase than the general
Fresh deck poker population
2.2xLonger retention than all
non offer-takers (including
IAP-only players!)
“We were fairly certain that Tapjoy helped us drive more net
revenue, and this test proved our hypothesis. Additionally, we
were pleasantly surprised to learn that it helped us drive more
in-app-purchase revenue — not to mention deeper
engagement and longer retention. We have found that in our
games, player lifetimes are extended by interacting with
rewarded advertising and collecting free currency. This keeps
players engaged who may otherwise abandon the game and
we found that these players were more likely to then go on to
make purchases further down the line.”
14%
TAPJOY
EFFECT
15
Acquired
Ad tech
App tech
Tapjoy is Innovating the Entire Industry!
The best-in-class mobile ad platform with
powerful predictive analytics & marketing
automation solutions to maximize user
engagement and monetization for IAP &
non-IAP users!
Visit Our Booth
for More
Information!
#2 Beside the
Main Stage
@ 2014 Tapjoy, Inc. All Rights Reserved. Tapjoy, Inc. Confidential and Proprietary. Please do not copy or distribute without Tapjoy, Inc’s prior written consent. The data provided herein is for information purposes only and while all efforts are
made to ensure accuracy, errors may arise. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.
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