Since 1997, The Idea Works has been forging a reputation for creative and strategic excellence, working alongside many big name brands within the Finance, Tourism, Retail and Government sectors.

We hope this small portfolio will give you a flavour of what we do and who we’ve worked for over recent years.

Please keep this book and look through it at your leisure. If you like what you see and want to discover how we can help develop your brand, communications and sales; you’ll find our contact details on the back cover and we look forward to hearing from you soon.

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Our core services include

Advertising and Campaign Planning

Brand Creation and Management

Digital Marketing

Copywriting

Media Buying

Graphic Design

Website Design

Analytics and Content Strategy

Photography and Art Direction

PR and Communications Consultancy

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Reaching the JET SET

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Going for Gold...

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iBooks Ahoy!

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Looking good...

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taking care of wealth for future generations

Millais House

Castle Quay

La Rue de L’Etau

St HelierJerseyJE2 3EG

T: +44 (0) 1534 625001

E: jill.lebrocq@lumierewealth.com

L: www.linkedin.com/in/jilllebrocq

W: www.lumierewealth.com

Jill Le BrocqSenior Client Relationship Manager

Licensed and regulated by the Jersey

Financial Services Commission

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VOICES OF THE GREAT WAR

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Brand re-generation

The Powerhouse

PO Box 45, Queens Road

St Helier, Jersey, JE4 8NY

T: +44 (0)1534 123456

E: jsmith@jendev.com

www.jendev.com

P O W E R F U L B I L L I N G S O L U T I O N S

Joe SmithBusiness Manager

Jendev Blue

Jendev Green

Master Logo Usage Guidelines - First Draft 19-8-2014

In order to provide Jendev and its products and sub-brands there

is a need for a supporting palette of colours. These will also be

helpful for use in the website as tab and icon colours.

Supporting Colour Palette

Master Logo - without strapline

Master Logo - with strapline

Master Logo - reversed with strapline for use on dark backgrounds

Note: prefered backgound colour is Pantone 293

Master Logo Usage Guidelines - First Draft 19-8-2014

Master Logo - Colour

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GREEN VAN MAN...

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bridport & co. (Jersey) ltd is regulated by the Jersey Financial Services Commission.

A big plus for Jerseybridport, an established and well respected Swiss financial

services group who are advisers to global banks and

fund management companies, will be offering a range of

innovative new services that combine Swiss precision with

Jersey expertise.

With local offices and global experience our clients get the

best of both worlds and our highly qualified staff certainly

speak your language.

So if you would like to hear more about bridport and their

range of products, speak to your adviser for more information.

bridport… it just all adds up.

Focus on returns,not on benchmarksWith Investment markets moving more rapidly than ever before, selecting

the right assets, at the right time and in the most appropriate proportions,

has never been more important.Whilst a large number of companies offer managed funds which are able to invest in a

wide range of assets, many in reality make only limited changes to asset allocation, fearful of

under-performing their respective benchmarks. Given that these benchmarks often contain

signifi cant equity weightings, it is perhaps unsurprising that equities constitute a substantial

percentage of these ‘managed’ funds, even in times of large stock market losses.

bridport’s investment process attempts to provide clients with a positive return, irrespective of

underlying market conditions, rather than tracking a benchmark and accepting that an investor’s

money will succeed or fail with the herd. Speak to your Advisor for more information.

bridport Funds... optimised for peak performance

This is not an invitation or offer of shares in The Optimised Fund PC (the “Fund”) and any such offer will be made only by means of the latest offering memorandum for the Fund,

which is available on request. Investments in the Fund are not guaranteed. The value of such investments and any income from them may go down as well as up and investors

may not get back the full amount invested. Past performance is not necessarily a guide to future performance.

bridport & co (Jersey) Ltd has taken care to ensure that the information herein is correct, but it does not represent or guarantee the accuracy of any such information, nor does it

accept any responsibility for any errors, inaccuracies, omissions or inconsistencies herein. Nothing herein should be construed as advice or as a recommendation to buy or sell any

investment. bridport & co (Jersey) Ltd is regulated by the Jersey Financial Services Commission. Issued by bridport & co (Jersey) Ltd, 6 Bond Street, St. Helier, Jersey, JE3 6AT.

With Investment markets mo ithe right a

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big plus for Jersey

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THE COOLEST PLACE OUT OF THE WATER

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Perfect Piece of Jersey

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FESTIVE GLITZ and GLAMOUR

Christmas 2014

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More to see than just sea

7 LIFEBOAT STATIONLifeboats are vital to an island community; Jersey has three. The main lifeboat, the Sir Alexander Coutanche, is a 14 metre long Tyne Class vessel with a volunteer crew of six. A smaller fast RIB is also moored here and there is another in St Catherine’s on the east coast, to assist in incidents nearer the shore and amongst the rocks.

10 ELIZABETH MARINAWith 570 berths, this marina was opened by Prince Andrew in 1998 and provides modern facilities primarily for local boats, but also for non-residents who keep their boats here and fly in from London and elsewhere to sail in local waters.

WINdS ANd THE BEAuFORT ScALECut into the surface of the quay

is a row of polished granite slabs

that indicate wind strengths and

the various ways in which they

can be described. The Beaufort

Scale, invented by Admiral

Beaufort in 1805, lists wind

strength by numbers.

THE SIgNAL BENcHESAlong the marina edge are 26

granite benches – one for each

letter of the alphabet - showing

the ways in which messages can

be sent at sea, either by Morse

code, lights, flags or semaphore.

gEOgRApHIcAL LOcATIONThe letters and figures on

the marina wall indicate the

approximate position of St

Helier’s harbour in terms of

latitude and longitude, in

degrees, minutes and seconds.

Look up to the signal mast

on Fort Regent where, until

recently, pennants were raised

to indicate one o’clock. Knowing

one’s position in relation to the

Greenwich Meridian was vital in

the days before time zones and

the arrival of GPS!

THE SEA MINEAn old sea-mine on the corner

of the marina is used to collect

donations to the Seamen’s

Mission.

SHIp BENcHESCreated by Russell Coleman and

installed in 1997, the benches are

decorated with details of Jersey

built ships and shipyards and

vessels that sailed in Channel

Island waters.

The Albert Marina art installations

9 THE RAdISSON BLu WATERFRONT HOTELThe only hotel located directly on St Helier’s reclaimed waterfront, the stylishly modern Radisson Blu offers al-fresco dining at the Waterfront Brasserie and Terrace or cocktails and light snacks while taking in the spectacular marina view in the Martello Bar. The hotel’s state-of-the-art health club offers first-class facilities that include pool, sauna, steam room and five treatment rooms.

13ELIZABETH cASTLEBuilt on a rocky islet in St Aubin’s Bay, Elizabeth Castle was named in honour of Queen Elizabeth I by Sir Walter Raleigh, Governor of Jersey between 1600 and 1603. Explore the grounds which gave refuge to King Charles II during the English Civil War, uncover the

bunkers which were re-fortified during the German Occupation and marvel at the hermitage where St Helier is thought to have lived around

550 A.D. At low tide you can walk out along the causeway or, if you want to experience a different way to travel, catch the amphibious Castle Ferry (DUKW) at low or high tide.

2 LIBERTY WHARFThis recently opened, mixed retail and leisure complex is a stunning blend of old and new, as modern design and engineering blend in complete harmony with the historic remains of one of Jersey’s old waterfront buildings. You’ll find a unique mix of big name brands and independent Jersey boutiques, along with Italian gelato, coffee and fish ‘n’ chips. Later in the day, head back for cocktails at Mimosa, dinner at the Quayside Bistro or a pint at the Fox & Firkin! www.liberty-wharf.com

3 LIBERATION SQuAREOn 9th May 1945, Jersey was liberated at the end of almost five years of occupation. Built to commemorate the 50th anniversary of the Liberation, the central feature of the square is the fine sculpture by Philip Jackson, a symbolic piece reflecting the Occupation and some of Jersey’s unique aspects. The figures show a businessman and his wife, a fisherman, a farmer, his wife and young daughter; the only figure of military age is the soldier, a “Tommy”. The Union Jack is a symbol of links with the Crown, responsible for defence and foreign policy. The figures are standing on Jersey granite and the piece is surrounded by water to form an island, while the twelve fountains represent the parishes. In the summer, book coach tours from the Square, buy a Jersey ice-cream or hop on Le Petit Train for a journey to St Aubin.

4 STEAM cLOcKThe Island powered itself into the record books in 1997 with the unveiling of the world’s largest steam clock, ‘The Ariadne’, designed by Gordon Young. Modelled on a traditional 19th century paddle steamer, it symbolises Jersey’s reliance on efficient sea transportation for both trade and tourism, and the dramatic benefits to the economy from the arrival of steam-powered vessels in the 1820s. The benches in this area and around the old harbour basin record local vessels and their builders.

11 FREEdOM TREESculptor Richard Perry was responsible both for the Golden Jubilee Needle and the Freedom Tree. In the form of an oak tree, with 30 oak leaves and 12 acorns, this impressive work of art is a symbol of peace and liberty. Unveiled by the Queen on the 60th Anniversary of the Liberation, the evocative poem found at its base was composed by local poet Linda Rose Parkes and laments the loss of trees.

6 THE gOLdEN JuBILEE NEEdLEThe Golden Jubilee Needle, unveiled by HRH The Prince of Wales in June 2004, was commissioned by the Public Sculpture Trust to honour the Queen’s 50 years as Sovereign. The 20-ton piece is made up of 415 discs from Cumbrian slate quarries, their colours reflecting the moods of the sea. A steel rod through the centre tensions the 14-metre-high construction.

12 LES JARdINS dE LA MER & LA FREgATELes Jardins de la Mer (the sea gardens) and La Frégate Café were the first projects to be completed on the reclaimed waterfront in 1997. The café design, by architect Will Alsop, is often interpreted as an upside-down boat. The centrepiece of the gardens is a circular maze; the seaward half is formed from hedges, while the landward side consists of walls of water from jets of varying heights which rise and fall intermittently. The water jets create ever-changing pathways that lead to Philip Jackson’s centrally placed ‘Swimmers II’ sculpture. Look over the wall to see the amphitheatre-like sea defences; they make a perfect platform from which to view September’s International Air Display!

1 LIBERATION pLAcE & JERSEY TOuRISMThe Square at Liberation Place is the perfect place to begin a visit to St Helier’s Waterfront area. Located just behind the Liberation Station, you will find the Jersey Tourism Visitor Centre here; pop in to stock up on information and souvenirs. The centrally located café, Henley’s, has al-fresco tables in the summer, while Rowan Gillespie’s bronze sculpture ‘Jersey Girl’ keeps a bird’s eye view on the area.

8 cASTLE QuAY

Castle Quay, completed in April 2012, was designed by the world-acclaimed architect Eric Kuhne who is best known for Bluewater in Kent and Cockle Bay Wharf in Sydney. The site’s two buildings, Le Capelain House and Millais House, both consist of residential units with businesses and restaurants on the ground floors. Step inside the Chart Room at Millais House for some reflective peace in a grand environment; from here you can visit the café of local tea and coffee merchant, Cooper & Co. – their deli is packed with Genuine Jersey treats! Enjoy fine dining with marina views or visit the Champagne and tapas bar at Tiffin. Between the two buildings, look out for ‘The Wing’, a towering sculpture by Christopher Le Brun.

5 MARITIME MuSEuMThe award-winning Maritime Museum contains a fascinating exhibition telling the story of Jersey’s relationship with the sea and its maritime past. This is a uniquely interactive museum where you can see, touch, hear and even smell the exhibits;

feel the force of a gale, understand the tides and learn how to design and float a ship. Immerse yourself in songs and stories of the sea, and find out about the Island’s myths and legends.

The FigureheadThe figurehead over the Museum entrance is a replica of one from the Barque “Roseau”, built locally in 1857. It was sculpted by Andy Peters.

The MemorialOutside the Museum is a memorial to the twenty people who did not return from prisons and concentration camps in occupied Europe at the end of the war. The light was originally on the end of the St Catherine’s Breakwater.

maritimetrail

www.jersey.com

Discover St Helier’s Waterfront

For further information visit: www.jersey.com Jersey Tourism, Liberation Place, St Helier, JE1 1BB Tel: +44 (0)1534 448877 Fax: +44 (0)1534 448898 Email: info@jersey.com All information correct at time of print – August 2013 Jersey Tourism and The Idea Works take our responsibilities very seriously. All waste materials from the printing of

this guide are recycled, including aluminium plates, metal ink tins & plastic ink cartridges, the ink itself, paper, cardboard

and even the wood from the delivery pallets.

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We are looking for swans......or people who make the most challenging task look effortless but understand all the hard work that goes on beneath the surface!

Capita Fiduciary Group Limited is licenced and regulated by the Jersey Financial Services Commission in terms of the Financial Services (Jersey) Law 1998 as amended. Certain of its subsidiaries and affiliates are licenced in terms of the said law to carry on trust company business whilst others are licenced in terms of the Collective Investment Funds (Jersey) Law 1988 as amended.

FIDUCIARY GROUP

> Senior Corporate Services OfficerWe are looking for candidates holding or in the process of obtaining a suitable professional qualification, to join our industry specific team. Acting primarily for clients from a financial services background, the role is varied with a wide range of interesting work including;

• Advising on and project managing the establishment of hedge, real estate and private equity funds and structured debt issues

• Managing the corporate governance elements of pooled investment structures• Servicing the sponsors of international and personal pension plans• The creation and administration of employee remuneration, deferred compensation and

incentive structures• Establishing and administering fund functionary entities for pooled investment clients• Acting as CISX listing sponsor to structured debt and equity issues• Obtaining regulatory consent under collective investment funds and financial services

legislation and maintaining regulatory compliance.

> Trust OfficerThe successful candidate will be joining one of our Trust Administration teams. You will have at least five years experience and will hold or be studying for a professional qualification.

• Strong analytical skills are essential, as is an ability to work as part of a busy team dealing with sophisticated and demanding clients.

• Good interpersonal skills are required in order to service client needs. Attention to detail combined with a desire to do the best you can, are the qualities that we are looking for.

> Junior Trust AdministratorsWe are seeking two junior trust administrators to join our Financial Services Department and our Private Client section.

• We are looking for intelligent school leavers with good academic qualifications, who are prepared to study for the appropriate qualifications.

• Strong analytical skills are essential, as is an ability to work as part of a busy team dealing with sophisticated and demanding clients.

> Risk Management / Internal Audit OfficerThe successful candidate will provide assistance to the Head of Compliance and Risk Management, in all aspects of risk management and internal audit, covering a wide range of businesses within the Group.

• Self motivated character, with excellent interpersonal skills.• A sound knowledge of trust and company law and fiduciary principles.• Practical background and understanding of trust deeds and corporate documents.• Strong knowledge of accounting principles and statutory requirements.• Awareness of commercial and fiduciary risks.• Good understanding of corporate governance principles. • A sound knowledge and application of local anti-money laundering legislation, and

statutory and regulatory rules.

> Fund AccountantWe are seeking to recruit a Fund Accountant who will take responsibility for all accounting requirements of the funds administered by Capita in Jersey.

• The candidate must hold or be in the course of completing a professional accounting qualification and with prior relevant experience.

• Your duties will include bookkeeping, NAV calculation, production of accounts and liaising with the Auditors.

> Fund AdministratorWe are seeking to recruit an enthusiastic, outgoing individual with experience in fund or company administration.

• The candidate will be involved in all aspects of the administration of expert funds.• Activities will include shareholder dealing, trade processing and company secretarial

duties and providing support to senior staff.

> Finance AssistantWe are seeking an experienced Finance Assistant to assist our Finance Manager with various ongoing projects.

• You will be preferably AAT or CAT qualified and have excellent interpersonal skills and the confidence to liaise with various senior colleagues on a regular basis.

• You will be involved with the ongoing development of our systems and will have the opportunity to influence how we develop the business.

Capita Fiduciary Group Limited is a wholly owned subsidiary of Capita Group plc, a FTSE 100 company. We are a leading independent provider of Trustee and Corporate Services with offices in Jersey, London and Dublin, servicing a wide range of sophisticated private, corporate and institutional clients. Our staff numbers currently exceed 130.

Capita is innovative in its approach to client service and works closely with clients and their professional advisors in developing structures and delivering real value added services. Our impressive record of organic growth reflects our success in attracting and retaining high quality clients. Equally, our excellent record in staff retention reflects the opportunities for career progression provided by our strong growth rate. As a result, we are now looking to fill a number of positions to enable us to sustain this high level of growth. Successful candidates will be highly motivated with a strong commitment to delivering a professional client service.

If any of the above roles make you feel like spreading your wings, please contact:

Sue Renault, Personnel and Development Manager.T: 01534 883800 E: sue.renault@capita.je Capita Fiduciary Group Limited, PO Box 532, 7 Esplanade, St Helier, Jersey JE4 5UW

We are looking for cobs, pens and cygnets......or people who make the most challenging task look effortless but understand all the hard work that goes on beneath the surface!

Capita Fiduciary Group Limited is licenced and regulated by the Jersey Financial Services Commission in terms of the Financial Services (Jersey) Law 1998 as amended. Some of its subsidiaries are licenced in terms of the said law to carry on trust company business whilst others are licenced in terms of the Collective Investment Funds (Jersey) Law 1988 as amended.

FIDUCIARY GROUP

Capita Fiduciary Group Limited is a wholly owned subsidiary of Capita Group plc, a FTSE 100 company. We are a leading independent provider of trustee and corporate services with offi ces in Jersey, Guernsey, London and Dublin, servicing a wide range of sophisticated private, corporate and institutional clients. Our staff numbers currently exceed 140.

If any of the above roles make you feel like spreading your wings, please contact:

Sue Renault, Personnel and Development Manager.T: 01534 883800 E: sue.renault@capita.je Capita Fiduciary Group Limited, PO Box 532, 7 Esplanade, St Helier, Jersey JE4 5UW

Our Alternative Fund Services Division acts for sponsors of hedge, private equity, real estate, ABS and hybrid collective investment vehicles and is an industry leader, with an enviable client base. Signifi cant growth means that we are seeking the very best talent for a number of key roles to support this.

Capita Group Data

• Equity fund assets under administration exceed US$20bn

• Services provided to structured debt issues with gross assets exceeding US$800bn

• Registrar to more than 1,600 listed companies

• Leading provider of share plan and trustee services to listed corporates

• Group revenues exceed US$4bn

• Group shareholders’ funds exceed US$500m

> Senior Fund Administrator Experience with shareholder servicing, trade upload exception reporting, NAV calculations, “hard to value” assets and performance fee equalisation is preferred, although training will be given. Previous experience of a range of structures, asset classes and fund domiciles is desirable, as is experience of US investor reporting procedures.

> Junior Fund Administrator The role requires a willingness to get involved in all aspects of fund administration, with a particular focus on maintaining and updating standing securities data. This is a role with swift progression for the right person.

>Investment Manager Support This role involves the servicing of structures owned by international asset management groups, which are often utilised for international diversifi cation and deferred compensation purposes. Previous client-facing experience with a similar client base would be helpful, but a strong private client trustee background would also be suitable.

As all of these roles involve servicing delightful but demanding clients, accuracy and timely delivery of projects and data is critical.

In return we offer a competitive remuneration package. As a rapidly expanding business, we are able to offer excellent career prospects for high quality candidates.

We're looking for...

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Such a breath of Fresh Air

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Enjoy Life's Simple Pleasures

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OUR ICONIC ISLAND

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The World’s Leading Trust Company

Argentina, Aruba, Belgium, Bermuda, Brazil, British Virgin Islands, Cayman Islands, China, Cyprus,

Germany, Guernsey, Hong Kong, Ireland, Jersey, Labuan, Liechtenstein, Luxembourg, Malaysia, Malta,

Mauritius, New Zealand, Panama, Samoa, Singapore, Sweden, Switzerland, Taiwan, The Netherlands,

The Netherlands Antilles, United Kingdom, United States of America, Uruguay.

A full list of Equity Trust companies and their regulatory status is available on request.

Never standing still

We’ll continue to move forward –

we want to

... be at the front

... the number one choice for clients

... Jersey’s best employer

... the best managed trust company

in the Channel Islands

To join us on our journey, contact:

Teresa Lamy, Head of Group HR

on +44 (0)1534 515374 tlamy@equitytrust.com

www.equitytrust.com

Whether it’s walking around the island

or making an impression on the world,

Equity Trust have come a long way in a short time.

Equity Trust are proud to be

associated with the ITEX Walk 2009

A long way in a short time

Step by step we are making a big impression

We’ve picked up the pace andtaken a giant leap forward with our... united, committed and happy workforce... dynamic leadership... refined client servicing... improved revenues

A long way in a short time

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2014

2014

www.jersey.com

Friday 23rd – Monday 26th MayJersey Food FestivalTaste the Real Jersey

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Location is everything

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Discover Italian Luxury

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There’s so much to talk about...

conferences • business events • meetings • incentives

Expect significant returns……long after your departure

…long after your departure

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making their mark in global ip

CHRISTINE JENNINGS LL.B (Hons)

MANAGING DIRECTOR

cjennings@ippreferential.com

T +44 1534 280 944

M +44 7797 732 024

www.ippreferential.com

1st Floor, Liberation Station, Esplanade, St Helier, Jersey JE2 3AS

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You should see

what we,re doingupstairs!

Upstairs for tableware......possibly the perfect setting.

It,s all

Cooking OFF

up here!

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Some Interesting Figures from 2013

Jersey Tourism Some Interesting Figures from 2013

www.jersey.com

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It’s not for us to re-invent the wheel…

…but here’s a REVOLUTIONARY way you can buy a car

It’s not for us to re-invent the wheel…

Forward thinking car finance

with

The Idea Works, Regency House, Regent Road, St Helier, Jersey, Channel Islands, JE2 4UZ t. 01534 755400 e. info@theideaworks.com

www.theideaworks.com