the importance of adding experience to influencer marketing strategy
TRANSCRIPT
INFLUENCER MARKETINGSTRATEGY
ADDING BRAND EXPERIENCEto your
Everyone knows how critical it is for brandsto hear what their best customer think
about them
Brands need todiscover how to
connect thecustomer's real-
world experience tothe customer’sexpectations
People care morethan ever about
their experience ofa brand.
Influencer Marketing has proven phenomenal for branding. And adding customer experience to your InfluencerMarketing can boost your campaigns significantly
WHY EXPERIENCE ISAN ASSET?
CRAFTING UNIQUE EXPERIENCES1
Ever heard of Legoland? It is actually a gigantic brand experience crafting center. But you don'thave to go that large, though!
Smart brands are investing in experience by creating contests,talking to the community and giving free samples to influencers
when there is a related story to tell. It is critical to interact!
62% 26%
62% of consumers say uniqueexperiences determine which
specific brands they will use in thefuture.
Only 26% of consumers say theyhave had the kind of uniqueexperiences that they want.
HANDS ON2
Back in 2001, no one thought an Apple Store was a good idea.
What people didn't understand was that experience mattersand that influencers drive brand identity for most
consumers.
Influencers need to get their hands on your brand in amemorable environment. Influencers craft your brand
identity when they use it but also when they talk about it.They are brilliant information relays.
So hands on!
BOOSTYOUR RELATIONSHIP3
Offering influencers and their audience a way to share experience with your brand is afantastic opportunity to benefit from both sides:
You make them live something theywill hopefully remember all their life.Experiences will make you likeableand valuable in customer’s mind.
Your branding will grow and end upfortified. As you deepen your knowledge ofhow people interact with your brand, youwill learn to know better your customers
Essentially, you are enhancing yourinfluencer marketing’s ROI by gainingcustomer loyalty for a lower cost.
Make your Influencer Marketing more alive! Giveinfluencers and their community a chance to feel,
test and connect with your brand.
That's an experience that all brands want to have!
SO...
Thank you
If you’re planning an influencer marketing campaign, we’d love to help!
UpfluenceRunway SF 1355 marketstreet,San Francisco, CA,94114,USA
www.upfluence.comContact: Kevin [email protected]+33 970 447 443