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The Informed Banker
Why Behavioral Economics MattersPresented by: Alix Patterson, Callahan & AssociatesAugust 23, 2018
The content for this presentation was created by Alix Patterson. The views and opinions expressed herein are those of the author, AlixPatterson, and do not necessarily reflect those of Harland Clarke.
Presenter
ModeratorChristine AhlgrenDirector, Strategic Business AlliancesHarland Clarke
PresenterAlix PattersonPartnerCallahan & [email protected]
What is Behavioral Economics?
“libertarian paternalism”
The Why
The Who
Healthy Not Healthy
43% 57%Source: Understanding and Improving Consumer Financial Health in America, CFSI, 2015
3 Concepts
1. Mental Accounting
2. Commitments/ Pledging
3. Defaults
Mental Accounting
Commitments/Pledging
Defaults
Recommended Reading
Q&A
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Alix PattersonPartner
The content for this presentation was created by Alix Patterson. The views and opinions expressed herein are those of the author, Amy Eagan and do not necessarily reflect those of Harland Clarke.
Thank You