The innovation activities of Danish

MNCs in emerging markets: Are Danish MNCs moving innovation

activities and what are the implications?

Organized by Center for Business and Development Studies in collaboration with the CBS Competitiveness Platform

CBS, 10/12 2013

Introducing the theme The importance of innovation for Danish competitiveness The Danish innovation system is challenged

o The internationalization of production and marketso The internationalization of innovationo The growing innovation strenght of emerging marketso SUM: The smile of value creation challenged?

Key questions for seminaro How can Danish MNCs tap into global innovation potentials of emerging markets ?o Are emerging market innovation activities complements or substitutes? o When production and markets move, will innovation also move? o How can we provide the right conditions for keeping innovation in Denmark?

Purpose of seminaro Identifying emerging trends and issues related to MNCs, innovation and emerging

marketso Inspire research agendas on innovation in Danish MNCs in emerging markets

The smile of value creation

Programme 14.00-14.15: Introduction by Michael W. Hansen & Peter Wad, CBS Center for

Business and Development Studies

14.15-15.00: Global innovation policy, bundling and competitiveness Key note by Lars Goldschmidt, Director, Danish Industry Plenum discussion chaired by Michael W. Hansen.

15.00-15.15: Coffee break

15.15-16.00: Opportunities and challenges in having innovative activities in many countries Key note by Lisbeth Bech, Organizational Development Director, Novozymes. Plenum discussion chaired by Peter Wad

16.00-16.15: Break

16.15-17.00: Re-building a global innovation culture in Vestas Key note by Anders Nyborg, Director of Innovation Management, Vestas A/S Plenum discussion chaired by Peter Wad

17.00-17.15: Winding up: Implications for research by Michael W. Hansen & Peter Wad

Introducing the speakers

Lars Goldschmidt, Director, Danish Industry. He is a prolific debater and has worked extensively with issues related to competence development, management, energy and environment and competitiveness. In his speech he will focus on the necessity of maintaining production activities in Denmark if the high value added research and innovation activities are to remain in Denmark.

Lisbeth Bech, Organizational Development Director, Novozymes A/S. She is currently preparing Novozymes’ global research and development site strategy and will in her speech talk about the challenges and opportunities of creating a global R&D organization and how to turn global diversity into a competitive advantage.

Anders Nyborg, Director of Innovation Management, Vestas Technology and

Service Solutions, Vestas A/S. He is heading Vestas’ process of re-establishing an innovation management process rebuilding an innovation culture after Vestas had to reduce their R&D efforts and Global R&D Footprint as a consequence of the financial crisis.

Introducing the Danish MNCs

Novozymes:o Since 2000 an independent company within the Novo Nordic group with high

growth on all financial dimensions.o A green frontrunner specialized in enzyme development , production and

sales worldwide.o A biotech business-to-business oriented corporation.o Turnover above 11 billion DKK, export share around 95% and employing

around 6,000 employees of which 58% are located abroad.

Vestas A/S:o Established in 1898, baptized ‘Vestas’ in 1945 and specializing in wind

turbine development, manufacturing and sales since the oil-crises of the 1970s.

o Near bankruptcy 1986, turnaround and achieving global market leadership during the next 25 years.

o Global financial crisis 2008-09 forces Vestas to restructure designing a new operating business model and a new organization.

o Turnover 53 billion DKK (2012), employing 21,000 (year average) with above 75% employed abroad, and having delivered wind turbines to 73 countries.

Winding up The themes

Future research agendas

Programme for academic workshop11/12 2013

9.00-9.30: Introduction/practicalities (MWH/PW, CBS)

9.30-10.45: Globalizing innovation for corporate competitiveness? chaired by MWHo 9.30-10.15: Key note by John Cantwell, Rutgers University.o 10.15-10.45: Plenum discussion

10.45-11.15: Coffee break   11.15-12.15: Drivers of bundling/unbundling of innovation activities, chaired by PØJ

o 11.15-11.45: Key note by Stine Haakonsson, CBS & Rasmus Lema, AAU Cph.o 11.45-12.15: Plenum discussion

  12.15-13.15: Lunch  13.15-14.30: Internationalization of innovation by Nordic MNCs, chaired by ML

o 13.15-13.45: Key note by Torben Pedersen, CBS, on Danish MNCs.o 13.45-14.00: Plenum discussion.o 14.00-14.15: Abstract presentation: Inge Ivarsson, Göteborg University, on Swedish MNCs.o 14.15-14.30: Plenum discussion.

14.30-15.45 Innovating through technology transfer, chaired by SR.o 14.30-15.00: Key note by Poul Houman Andersen, AAU, on technology transfer/translation.o 15.00-15.15: Plenum discussion.o 15.15-15.30: Abstract presentation: Jason Li-Ying, DTU, on technology licensing in China.o 15.30-15.45: Plenum discussion.

  15.45-16.15: Coffee break  16.15-17.15: Innovation across Global North-Global South, chaired by BÅL.

o 16.15-16.30: Abstract presentation: Marcus M. Larsen, CBS on EMNEs’ innovation catch-up. o 16.30-16.45: Plenum discussion.o 16.45-17.00: Abstract presentation: MWH & PW, CBS, on corporate innovation for EMs.o 17.00-17.15: Plenum.

17.15-17.30: Winding-up the workshop: MWH/PW.

18.30-21.00 Dinner.