the intersection of public relations & seo
DESCRIPTION
SEO and PR go together like hand and glove...well they should. This presentation is built to help you navigate those tricky waters if you are an SEO. It also outlines several ways you can be a little more like your friends in PR and even use some of your skills to help them.TRANSCRIPT
@wilreynolds
PR SEO
@wilreynolds
FightingFOR
“Control”
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I don’t want to
FightFor client control
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Fight for TheirCustomers
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Belief that SEOsare MORE THAN…
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“reverse engineerers”
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How long was a list of PR sites going to be the way to victory?
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New Team?
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Are these your “Link Builders”
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Who woke up this morning hoping to get a spam email or a press release?
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Silo Busters
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@wilreynolds@wilreynolds
@wilreynoldsYou created an infographic
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@wilreynolds“You created an infographic”
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“Link” Builders
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Territory! Who’s win is it?
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SEO?
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PR?
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The Role of Social
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Wanna Win???
http://www.flickr.com/photos/theenmoy/
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Unlock SocialUnlock SEO
Unlock PR
https://www.flickr.com/photos/lynnder/
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The Mix is a MUST!
https://www.flickr.com/photos/lynnder/
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No one is waiting for your release!
https://www.flickr.com/photos/mike52ad/
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Your Forced Stories are a blur
https://www.flickr.com/photos/mike52ad/
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Traffic driving is not taking care of your customer!
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256 Rims
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Good SEO?
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Crickets
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Relationshipsare Fragile
https://www.flickr.com/photos/filtercollective/
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SEO’s why must you scale everything?
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Built a CLICK!
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Lost a CLIQUE!!
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Do
it ag
ain
!
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“According to a recent study”
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Brand as Publisher
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Write content people want, NOT Press ReleasesNOT churned content on a calendar
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Where are these guys?
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Where are these guys?
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Where are these guys?
Whole lot of 0’s
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Instead…
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
@wilreynolds http://www.flickr.com/photos/theenmoy
© 2014 SEER Interactive | All Rights Reservedpage 69
http://muckrack.com/whoshared/
• Helps you see what content journalists have shared
• Find journalists for publications
• + Run through twtrland
• + Make an alert for Jornalist and story
MuckRack
Mu
ck
rac
k
Mu
ck
rac
k
© 2014 SEER Interactive | All Rights Reservedpage 72
https://tweetdeck.twitter.com/
• Lets you manage your list of journalists
• Lets you track people sharing your assets
TweetDeckT
we
etD
ec
k
Tw
ee
tDe
ck
Tw
ee
tDe
ck
Tw
ee
tDe
ck
Tw
ee
tDe
ck
Tw
ee
tDe
ck
Tw
ee
tDe
ck
Tw
ee
tDe
ck
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Backwards HARO Search
© 2014 SEER Interactive | All Rights Reservedpage 81
http://twtrland.com/
• Individual’s famous words
• Company accounts (audience interests)
• Who your target journalist engages with
TwtrlandT
wtrla
nd
Tw
trlan
d
Tw
trlan
d
Tw
trlan
d
Tw
trlan
d(c
om
pa
ny
)
Fo
llow
erW
on
k
Fo
llow
erW
on
k
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llow
erW
on
k
Fo
llow
erW
on
k
@wilreynolds
Are your competitors followed by more journalists?
© 2014 SEER Interactive | All Rights Reservedpage 91
http://www.facebook.com/
Facebook Graph SearchF
ac
eb
oo
k
© 2014 SEER Interactive | All Rights Reservedpage 92
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
© 2014 SEER Interactive | All Rights Reservedpage 93
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
© 2014 SEER Interactive | All Rights Reservedpage 94
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
© 2014 SEER Interactive | All Rights Reservedpage 95
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
© 2014 SEER Interactive | All Rights Reservedpage 96
http://www.buzzsumo.com (Popular content for sites / competitors)
BuzzsumoB
uz
zs
um
o
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Feeder vs Feedee
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@wilreynolds@wilreynolds
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@mmstll - FOLLOW HER!
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Don’t go it alone
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Be a Pal to your friends in SEO, we’re stronger together