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TheeDesign.com | @TheeDesign | facebook.com/TheeDesign PUBLIC RELATIONS & SEO… What’s the Connection in today’s Hyper-Driven World? By Michael A. Morris & Cole Watts

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SEO & Public Relations...what's the connection in today's hyper-driven world? TheeDesign's Cole Watts and Michael Moore discuss.

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Page 1: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

PUBLIC RELATIONS &

SEO…What’s the Connection in today’s Hyper-Driven

World?By Michael A. Morris & Cole Watts

Page 2: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

By Michael A. Morris & Cole Watts

Key Personnel

Michael A. Morris Cole Watts

Page 3: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

What is Public Relations Today?

As a Public Relations Specialist we’re all creating positive content for all of our clients.

• News room

• Social Media

• Blog Posts

• Press Releases

• TV spots

• Radio

• Videos

Page 4: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

What is SEO?Search Engine Optimization (SEO) is the practice of managing the rate of visibility for a client in the SERPS.

• Local Citations

• Social Media

• Keyword Rich Content

• Link Building

Page 5: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

CONTENT IS KING

Page 6: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

• BOTH PR AGENCIES AND SEO SPECIALISTS CRAFT IMAGES FROM THE BRAND AND THE BRAND CAN E FOUND ON THEIR WEBSITE.

IF THEIR WEBSITE LOSES THEM, THEY WILL BE LOST.

THE WEBSITE IS YOUR FIRST IMPRESSION

Page 7: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

HOW DO YOU HEAR ABOUT A COMPANY?

Page 8: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

BUT AT THE END OF THE DAY…

• KEYWORDS IN TEXT

• BACK LINKS

• ANCHOR TEXT

• ONSITE S.E.O.

Page 9: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

WHAT DOES YOUR WEBSITE LOOK LIKE?

HTTP://WWW.BROWSEO.NET/

http://www.browseo.net/
http://www.browseo.net/
Page 10: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

• YOU CAN NO LONGER JUST BUY LINKS AND SUBMIT DIRECTORIES TO GET YOUR WEBSITE TO RANK

PEOPLE ARE GETTING SMARTER

Page 11: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

PENGUIN/PANDA/HUMMINGBIRD

ALGORITHMS HAVE MADE CONTENT QUALITY MORE SEO-RICH

Page 12: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

SOCIAL MEDIA

Page 13: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

TECHNOLOGY IS CHANGING.

- WHAT IS THE FUNCTIONALITY OF A WEBSITE?

- IS YOUR WEBSITE MULTI-DEVICE FRIENDLY?

- IS THE CONTENT CLEAR AND CONCISE?

- IF THE CONTENT RELEVANT?

- ARE YOU ON A SOCIAL MEDIA CHANNEL?

- WHO IS LINKING TO YOU?

Page 14: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

LINKS MATTER

HTTP://WWW.OPENSITEEXPLORER.COM/

Page 15: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

YOUR P.R. HAS TO HAVE AN SEO STRATEGY

…AND YOUR SEO HAS TO HAVE AN P.R. STRATEGY

Page 16: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

• WHERE ARE YOUR CUSTOMERS?

• WHAT DO YOUR CUSTOMERS LIKE?

• WHAT PAGES DO YOU WANT PEOPLE TO GO TO ON YOUR WEBSITE?

• WHERE ARE YOUR KEYWORDS?

WHAT IS YOUR GOAL(S)?

Page 17: SEO & Public Relations - Presentation for Raleigh Public Relations Society

TheeDesign.com | @TheeDesign | facebook.com/TheeDesign

QUESTIONS?


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