seo & public relations - presentation for raleigh public relations society

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Post on 08-May-2015

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SEO & Public Relations...what's the connection in today's hyper-driven world? TheeDesign's Cole Watts and Michael Moore discuss.

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  • 1.PUBLIC RELATIONS & SEO Whats the Connection in todays Hyper-Driven World? By Michael A. Morris & Cole WattsTheeDesign.com | @TheeDesign | facebook.com/TheeDesign

2. Key PersonnelMichael A. MorrisCole WattsBy Michael A. Morris & Cole WattsTheeDesign.com | @TheeDesign | facebook.com/TheeDesign 3. What is Public Relations Today? As a Public Relations Specialist were all creating positive content for all of our clients. News room Social Media Blog Posts Press Releases TV spots Radio VideosTheeDesign.com | @TheeDesign | facebook.com/TheeDesign 4. What is SEO? Search Engine Optimization (SEO) is the practice of managing the rate of visibility for a client in the SERPS. Local Citations Social Media Keyword Rich Content Link BuildingTheeDesign.com | @TheeDesign | facebook.com/TheeDesign 5. CONTENT IS KINGTheeDesign.com | @TheeDesign | facebook.com/TheeDesign 6. THE WEBSITE IS YOUR FIRST IMPRESSION BOTH PR AGENCIES AND SEO SPECIALISTS CRAFT IMAGES FROM THE BRAND AND THE BRAND CAN E FOUND ON THEIR WEBSITE. IF THEIR WEBSITE LOSES THEM, THEY WILL BE LOST.TheeDesign.com | @TheeDesign | facebook.com/TheeDesign 7. HOW DO YOU HEAR ABOUT A COMPANY?TheeDesign.com | @TheeDesign | facebook.com/TheeDesign 8. BUT AT THE END OF THE DAY KEYWORDS IN TEXT BACK LINKS ANCHOR TEXT ONSITE S.E.O.TheeDesign.com | @TheeDesign | facebook.com/TheeDesign 9. WHAT DOES YOUR WEBSITE LOOK LIKE?HTTP://WWW.BROWSEO.NET/TheeDesign.com | @TheeDesign | facebook.com/TheeDesign 10. PEOPLE ARE GETTING SMARTER YOU CAN NO LONGER JUST BUY LINKS AND SUBMIT DIRECTORIES TO GET YOUR WEBSITE TO RANKTheeDesign.com | @TheeDesign | facebook.com/TheeDesign 11. PENGUIN/PANDA/HUMMINGBIRDALGORITHMS HAVE MADE CONTENT QUALITY MORE SEO-RICHTheeDesign.com | @TheeDesign | facebook.com/TheeDesign 12. SOCIAL MEDIATheeDesign.com | @TheeDesign | facebook.com/TheeDesign 13. TECHNOLOGY IS CHANGING. -WHAT IS THE FUNCTIONALITY OF A WEBSITE?-IS YOUR WEBSITE MULTI-DEVICE FRIENDLY?-IS THE CONTENT CLEAR AND CONCISE?-IF THE CONTENT RELEVANT?-ARE YOU ON A SOCIAL MEDIA CHANNEL?-WHO IS LINKING TO YOU?TheeDesign.com | @TheeDesign | facebook.com/TheeDesign 14. LINKS MATTERHTTP://WWW.OPENSITEEXPLORER.COM/TheeDesign.com | @TheeDesign | facebook.com/TheeDesign 15. YOUR P.R. HAS TO HAVE AN SEO STRATEGYAND YOUR SEO HAS TO HAVE AN P.R. STRATEGYTheeDesign.com | @TheeDesign | facebook.com/TheeDesign 16. WHAT IS YOUR GOAL(S)? WHERE ARE YOUR CUSTOMERS? WHAT DO YOUR CUSTOMERS LIKE? WHAT PAGES DO YOU WANT PEOPLE TO GO TO ON YOUR WEBSITE? WHERE ARE YOUR KEYWORDS?TheeDesign.com | @TheeDesign | facebook.com/TheeDesign 17. QUESTIONS?TheeDesign.com | @TheeDesign | facebook.com/TheeDesign