the k magazine media kit

Media Kit/The K Magazine/thekmagazineonline.com/P.O. Box 632 Calistoga, CA 94515/[email protected]

Our Mission To promote cultural diversity, foster growth in small business owners and entrepreneurs while broadening the spectrum of entertainment across all genres. We strive to provide quality articles, interviews and information to the larger population, showcasing the many diversified talents of small business owners and entrepreneurs as well as their, activities, services and interests. Our aim is to provide the best possible tools for the growth of small business owners, entrepreneurs, and to give exclusive insight into entertainment and expand cultural growth everywhere with our online and print magazine, website and events.

Our Editorial We present clean and exciting content to inspire enthusiasm around a culturally driven, business-minded lifestyle. Our pages are filled with articles, interviews and information to expand awareness and enjoyment of culture, business and entertainment, as well as, other current activities and services.

• Community: Non-profits, events, expo’s, festivals, concerts and performances

• Reviews: Books, CD, DVD, Technology and Entertainment reviews

• On the Town: Radio and club DJ’s, music producers, promoters and clubs

• Features: In depth visual and text articles revealing the past, present and future of small business owners, entrepreneurs and inventors

• Business: Finance, Advertising and Marketing geared toward small business owners, entrepreneurs and seasoned professionals

• Fashion: Fashion and Designers, new trends, featured footwear, eyewear, timepieces

• News: Breaking news, issues and updates on ongoing legal issues effecting business, and entrepreneurs, as well as, culturally charged articles that promote diversity and prosperity

• Enthusiasts: Technology, Travel, Food, Sports and Cars

Our Readers • Entrepreneurs: Committed individuals with the desire to access information about business and

entrepreneurship

• Professionals/Executives: Vested in finding the next breakthrough company, idea or innovation

• College and Grad School Students: Passionate groups and individuals who share a passion for expressing their talents and showcasing them through many different platforms

• Promoters: Dynamic people with an investment in the art of entertainment and cultural events

• Enthusiasts: Enthusiastic people with a passion for culture, business, entertainment, technology, sports politics and cars

• Community: Committed to investing in small business’ and entrepreneurs

• Travelers: Active individuals looking to find new places to go, and things of culture to do

• Curious: Individuals with the desire to expand their horizons beyond the mainstream norm


EVENTS

WEB

PRINT

Multi-Dimensional Marketing

Tap into the abundant growth of small business owners, entrepreneurs and the culturally aware. We offer creative alliances to expand your marketing opportunities.

Web Our magazine is the first and only print and online magazine that is dedicated to culture, business and entertainment. With the option of our online magazine there is no need to search for our magazine, it is just a click away, this makes our distribution extremely eco-friendly. Professionals, entrepreneurs film and music executives, club owners, enthusiasts, fashion stylists, travelers, radio and club DJ’s, small business’ and investors utilize our print and web based magazine and directory with the ability to retrieve business information, addresses, websites, contact information, and to purchase goods and services, Affiliates receive the following benefits:

• Fliers and supplements at their physical location

• Calendar and directory listings on our website

• Use of The K Magazine affiliate insignia

• Ability to link their website

• The benefit of a magazine to generate traffic for their on and offline presence

Print The K Magazine unifies the voice and enthusiasm of the professional and small business community including music, film, art and fashion in addition to services, business’, sports and non profit organizations

• Quality color graphics

• Original engaging editorials

• Eco-friendly production

• First and only publication dedicated to culture, business and entertainment

Events We bring the culture, business and entertainment directly to the people through creative partnerships with a variety of community events. By providing a space where the public can sample various modalities we bring an embodiment to mentally stimulating environments

• High school and College events bring independent/underground entertainment and services to the youth in a positive and safe environment

• Create brand excitement without resorting to the outdated “fashion show” paradigm

• Identify your company, group, label, artist, service as a leader with our innovative approach to creative marketing

• Dress artists in your products to demonstrate fashion in action

• Award events to honor those who are committed to their art


Business

Art

Internet

Fashion

Music

Film

Politics

Community

Our Preliminary Field Research Shows that The K Magazine Readers Are: Educated: 70% have college degrees/25% have post-graduate degrees Dedicated: 89% either save the webpage and 92% pass along the website address to at least 1 friend Concerned: 67% see independent/underground art, talent and services as a key to social transformation Conscious Consumers: 91% support independent/small business’; 89% purchase online Intergenerational: 5% under 18; 61% 18-34; 25% 35-54; 9% 55 & older Political Thinking: 98% are registered voters; 91% belief in global diplomacy

The K Magazine overlaps a number of primary markets that are of key importance to the professional business and enterpreneurial consumer


EDITORIAL CALENDAR 2009-2010

Print/Live Online Date Reserve Date Artwork Deadline Affiliate Events

June 1, 2009 April 1, 2009 April 15, 2009

August 1, 2009 June 1, 2009 June 15, 2009

October 1, 2009 August 1, 2009 August 15, 2009

December 1, 2009 October 1, 2009 October 15, 2009

January 1, 2010 December 1, 2009 December 15, 2009

March 1, 2010 January 1, 2010 January 15, 2010

May 1, 2010 March 1, 2010 March 15, 2010


ADVERTISING RATES (within content of magazine)

Ad Size 1x 2x 3x 4x

Full Page 1530 1454 1423 1377

Back Cover 1750 1663 1628 1575

Inside Front 1500 1425 1395 1350

Inside Back 1500 1425 1395 1350

2 Page 2500 2375 2325 2250

2/3 Page 1148 1090 1067 1033

1/2 Page 918 872 854 826

1/3 Page 689 654 640 620

1/4 36 509 498 482

1/6 Page 306 291 285 275

1/12 Page 184 174 171 165

BANNERS, LOGOS AND LINKS (outside of magazine content)

1x 2x 3x 4x

Logo 500 485 455 415

Link in Directory 200 190 175 155

Banner 2200 2150 2100 2050


DISPLAY ADVERTISING SIZE

2 Page Spread 1/2 Page

16.75 (w) x 10.875 (h) 7.375 (w) x 4.85 (h)

2/3 Page 1/3 Page (Tower)

4.85 (w) x 9.875 (h) 2.333 (w) x 9.875 (h)

1/3 Page 1/6 Page

4.85 (w) x 4.85 (h) 2.333 (w) x 4.85 (h)

1/4 Page Banner

3.6 (w) x 4.85 (h) 16.75 (w) x 2.333 (h)

1/12 Page Logo

2.333 (w) x 2.333 (h) 2.333 (w) x 2.333 (h)

Full Page

8.375 (w) x10.875 (h)

Submitting Your Artwork Should you need assistance with your artwork, we can design your ad for you. Fees for this service depend upon your needs. Step 1 Please prepare your artwork for your ad in a CMYK, 300dpi only in one of the following formats: PDF/TFF/EPS Step 2 Send final artwork to the following email address: [email protected] For files larger than 10MB, please email for FTB details Include your company name in the subject line and the magazine issue you wish to have your ad appear in. Step 3 Ensure you receive confirmation from us on receipt of your artwork. Please provide us with contact name, email and phone number so we can call or email with any questions.

Terms & Conditions

• The K Magazine may refuse any advertising that is not in line with the spirit of the magazine. We will gladly help with objective suggestions.

• Artwork needs to be received by the artwork close date of each issue along with full payment of the ad.

• If an ad is cancelled before its full run, the rates will be adjusted to the rate of the number of ads that have run.

• All verbal instructions, changes or cancellations regarding contracts or insertions must be confirmed in writing by the advertiser prior to the ad close date.

the k magazine media kit

Documents