the lenovo affair final

8/8/2019 The Lenovo Affair FINAL

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2004 IBM CorporationDecember 8, 2004

2004 IBM CorporationDecember 8, 2004 |

The growth of Chinas Computer Giant and its takeover of

IBM-PC

Sathya Shiwapradha Siva prakash Sathish Sheeba Andrea

INNOVATION THAT MATTERS

LENOVOLENOVO


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Really at i in t i Boo ??????

Ca tionary tale?

Rai e of ac le an alarm in C ina.

Ho leno o ccee e in becomin t ir

lar e t company in t e orl ?

Abo t t e ero an le en of leno o.

Sna e eat Elep ant tory2


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Le en o rote t i boo ???? Ling Zhijun

Born in S an ai in 1953.

D al Role - Farmer an Sol ier

Di contin e i t ie at 15, an

contin e at 30.

A ar e a a Ma ter in J ri le i lation.

Famo boo - C ina ealin an

entry, Hi tory ill no lon er eq i ocate, A

recor of c ina from 1990-2002

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Roa to S cce : (1984-1989) e Rebel :

Lianxian alia leno o born in 1984, by 11 employee

partic larly Li C a nz i, it total capital of 25,000

U.S. ollar

Company tarte in a mall b il in it t o room . No b ine plan

Li e min e eople.

No B ine , people it talent percei e a Scienti t.

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Abo t Lian Xian Company

1984 - C ine e Aca emy of Science fo n e

t e Ne ec nolo y De eloper, Inc (N D)

1987 - Le en c aracter car ic tran late

En li lan a e operatin y tem into C ine e

1989 - N D rename Le en Comp ter

Company

2004 Le en rename Leno o (Le + no o)

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Objecti e

To be the Chinese market leader surpassing bench marked

competitors

Step ta en to ac ie e t e oal:

Three year plan herein

To increa e the pro ction capacity of the plant.

Re cin the Co t of ro ction.

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oal Achie e

Re lt:

The pro ction increa e from 300 to 1000 Comp ter a

Day.

The company ot Intel roce or at cheaper price.

220% increa e of Sale .

Achie e net profit of RMB(Chine e Y an) 5 million .

Compete ith the Compaq, IBM, H ,AST.

Emer e a Mar et lea er next to IBM.

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CRITICS

There ha been o ip amon the people, tho e oo

pro ce by Chine e companie i of inferior Q ality

Sol tion:

O ercome ith ISO 9001 Certification

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Lian Xian Re earch an De elopment

The Company et p a Comp ter

De elopment Department ith Lin j n a

mana er. Lin j n De i ne a ne Comp ter an a e

a tren y exterior loo an name a

Scorpio.

Remar able ale in the mar et.

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Re earch & De elopment

Lin J n Statement -In the early days we did what I call Backwards

Engineering: First we designed something and sold it to

the customer.Then we started to do what I call Forward

Engineering: We found what the customer needed and

then we designed to those specifications.

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ROMOTIONAL STRATE IES

ATL:

All form of me ia Oriente romotion foc in on ma

people.

E. . Tele i ion, Ra io a erti ement

A erti ement q ote: One Family, one 1+1 dad

figures out Problems, One family one 1+1

MOM helps to manage households, one 1+1

helps me study Lian xiang personal computers

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ROMOTION STRATE IES

BTL:

Co t effecti e promotion foc in on pecific tar et ro p.

Offerin ale commi ion, Spon orhip , Merchan i in

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the lenovo affair final

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