the library minute: creating short and effective outreach videos
DESCRIPTION
Presented November 28, 2011 at AzLA 2011 - Tucson, ArizonaMatthew Harp, Mimmo Bonanni, and Anali PerryThe Arizona State University Libraries’ fun Library Minute video series brings information about resource and services to a large student body. For the first time, we present a workshop walking through the entire production process from start to finish and offering suggestions on how to fit multimedia into your marketing and outreach strategy. In this session, we will produce a short video with participants in three steps: 1) Conceptualization and Planning 2) Recording 3) Editing and Distribution. Digital Production Manger Matthew Harp will demonstrate the tools and process and elaborate on the use of social media, YouTube, and the Internet Archive in the distribution plan. Together with Mimmo Bonanni and Library Minute Host Anali Perry, we’ll share our tips and tricks for video production using whatever resources are available.TRANSCRIPT
creating short andeffective outreach videos
Matt [email protected]
Anali [email protected]
Mimmo [email protected]
Workshop Outline
What are YOUR goals?
University of WaterlooView on YouTube
Other Library Minutes and shorts...
LWTC Learning CommonsView on YouTube
Texas Tech University LibraryView on YouTube
USC LibrariesView on YouTube
ideasplan and schedule
talking points
meet goals
“I hate when things are hard to understand or complicated. It needs to say what it is.”
keep it simple
Try it! Take an idea and workshop it.
Nailing down the 3 - 5 points you can tackle in a minute
Snippets (not brochure length dialogue) forming a brief narrative (talking points) hardest part in planning
Introduce, highlight and wrap up
NO ScriptNOT a Tutorial
You have 20 minutes!
Suggestions....2.Securing your stuff3.Library Spaces4.author readings5.children's books6.How to signup for a library workstation7.Printing8.Borrow eBooks Read on your kindle or nook
Try it! •Pick talent (1 – 2 people)•Crew (rotate): 1 camera, 1 Sound, 1 director, assistants •Record opening, points, and closing
HAVE FUN
You have 20 minutes!
editrefine till it’s right
Try it! Import and organize footageAdd in and out to clipsDrag to timelineAdjust edit and repeatAdd GraphicsAdd Music and effectsRemember to Save your Project
You have 40 minutes!
What you should learn…Identify Preview and Program monitorsTimeline basicsKeyboard ShortcutsAdjusting Edits in TimelineDifference between video and audio tracksKeeping Sync
Basic Tip: “Scrub” Final Cut Timeline View quickly, easily!
You can use the J-K-L keys to play a clip or a sequence backward of forward. Multiple taps increase speed.J -> Play backwardK -> Stop playing L -> Play forward
"I" sets in Point"O" sets Out-Point
Try it! •Save Project•Export Using Quick Time•Open Compressor•Import Source•Add Metadata•Select Formats•Select Destination•Review
You have 20 minutes!
What you should learn…Formats and CompressionMetadata Basics
distributeand promote
finally…
Try it! •Load content to web•Discuss distribution option•Metadata:How would you describe?•Talk Marketing Strategies
integration
leverage resources
resource links
tags
twitter feed
descriptions/metadata
lessonsbudgetkeep it realkeep it simple
lib.asu.edu/librarychannel
@asulibraries
questionsMatthew [email protected]
/asulibraries
Anali [email protected]
Mimmo [email protected]
https://sites.google.com/a/asu.edu/shortlibraryvideos/