the linkedin "why" for search and staffing professionals

Simon Sinek

The Golden Circle

What

How

Why

What

! ! ! !

What

! ! ! !

How

Why For

Who?

Your Leadership

Your Leadership Your Recruiters


Your Customers


Your Customers Your Candidates

Your Leadership

Why should I spend money on this?



Why should I change what I’m doing today?


Your Customers



Why should I hire you vs. another firm?


Your Customers Your Candidates



Why should I hire you vs. another firm?

Why should I respond to you vs. the others?

Customer Retention / Growth Recruiter Empowerment

Reporting & Data Ownership

Profitability

Leadership Recruiters

Customers Candidates

Efficiency Effectiveness Placements

Income



Profitability




Income

Speed Quality

Brand Stewardship

Confidence



Profitability




Income

Speed Quality

Brand Stewardship

Confidence

Clear Compelling

Best in Class

Trust



Profitability



Clear Compelling

Best in Class

Trust

Let’s start with the candidates

Who would you trust to help with your next career move?

A compelling, audience-centric profile

What does best in class look like?

Photo

Summary

Rich Media

Reco’s

Value Prop



Network engagement ! ! ! !

Who is staying on your radar?

Who appears passionate, engaged and informed?

Ac#vity



Net work engagement ! ! ! !

Broader engagement

Geography Industry Function Seniority

Education Expertise

Languages Interests

More!

Hundreds of thousands of active groups




Thought leadership

Broader engagement

A meme spreads or dies in a competitive landscape depending on its relevance

~ Depending on its “stickiness” ~

The same is true for any piece of content

What content will people REMEMBER?

What will make them REMEMBER YOU?

What will people want to SHARE?

A lot of great content already exists

Content Marketing for Recruiting in 20 Minutes a Day

Share some curated content.

Add your 2¢

Monday

Conduct a mini-interview

Tuesday

Blog post based on

yesterday’s interview

Wednesday

Engage those who

responded to the blog

Thursday Friday

Share some curated Content.

Add your 2¢

Share some curated content.

Add your 2¢

Ask & answer questions in

relevant LinkedIn groups


Add your 2¢

Ask & answer questions in

relevant LinkedIn groups


Add your 2¢


!



Thought leadership

Broader engagement

What Makes YOU Stand Out?


Normal Gourmet

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Speed Quality

Brand Stewardship

Confidence

Let’s talk about your customers

There are a lot of fish in the sea…

Why you?


Speed Quality

Brand Stewardship

Confidence

How do you cement your relationships with your customers?

And get lots of new customers too?

It’s more competitive than ever before…

What sets you apart from your competition?


Everything you’re doing to elevate yourself in the candidate’s eyes…

Also elevates you, and your firm, in your customer’s eyes


Your customers

and your prospective customers

see what you do…

and they know what it means


You’re on top of technology

You’re on top of your industry

You’re positioned for success


Today

and

Tomorrow


Who do they trust with their success?

Who do they trust with their brand?

Who would you trust if you were in their shoes?


Income

Um… sorry…

Why again do you think I have time

for all this??

Do you have

ANY IDEA

what I’m dealing with over here??


You’re already using LinkedIn to recruit

You’ve got a big network

You likely have some sort of Premium account

Some Assumptions…

How will a firm-wide solution make me

More Efficient

More Effective

More Money!

I’m already pretty damn good you know

1 Saved searches & alerts

Titles, skills, schools, companies, languages and more

Build the search once and keep reaping the rewards

1

2

Saved searches & alerts

One-to-many InMail

2 One-to-many InMail

Personalized delivery ~ Multiple templates

Write the InMail once and keep reaping the rewards

1

2

3


One-to-many InMail

Cross-team tagging, notes & history

3 Cross-team tagging, notes & history

One source of truth.

Always know where you & your colleagues are with every candidate

1

2

3

4


One-to-many InMail

Job slot flexibility


4 Job slot flexibility

Post, edit, repost, remove…

As often as you want

1

2

3

4

5


One-to-many InMail


Job slot flexibility

Career pages to amplify your brand

5 Career pages to amplify your brand

Shine a light on everything you do

Recruiters tell us…

Your Leadership

Customer Retention Recruiter Empowerment


Profitability

Clear Compelling

Best in Class

Trust

Speed Quality

Brand Stewardship

Confidence


Income

Clear Compelling

Best in Class

Trust

Speed Quality

Brand Stewardship

Confidence


Income

Customer Retention/Growth Recruiter Empowerment


Profitability

✔ ✔

Clear Compelling

Best in Class

Trust

Speed Quality

Brand Stewardship

Confidence


Income

Customer Retention Recruiter Empowerment


Profitability

Visibility Resource allocation

Cross pollination

Ownership Picking up where others left off

What

How

Why

What

How

Why

the linkedin "why" for search and staffing professionals

Business