The Logo

Logo

O The original block font didn’t work with our

video documentary.

O We had to create/find another font so that

it would flow with the rest of the video.

O We came up with a new logo: handwritten

font that would write itself across the

screen.

O The handwriting on the video connotes the passion and personality behind the music.

O The block font on the poster connotes the achievement and finality of being signed.

O The way in which the connotations indicate the progression of unsigned to signed music negates the concern for brand identity in the title font.