The New Look ofYour Facebook Fan Page

Let’s take it from the top.

The Cover Photo

Cover Photo Stats851x315 pixels (will be sized to fit)

DO: create major eye candy that represents your brand – without mentioning the brand or featuring a logo

DON’T: feature coupons, promotions, advertising, price or purchase information, contact info, or landing page-y calls to action (ex. “Like”). These are against Facebook’s new page rules. And don’t use a photo that doesn’t belong to you.

The Profile Picture

Profile Picture StatsWhen seen alongside the cover photo, the

profile picture will appear as 180x180 pixels. Elsewhere (as seen later in the timeline and in your fans’ newsfeeds), the profile picture will be a much smaller 32x32 pixels.

Make the picture literally represent your brand – a logo or your face if you’re famous enough.

Facebook will default your current page profile pic here if you don’t upload anything.

Views and Apps

Views and Apps SpecsThese take the place of the “tabs” on the left

hand side of your old pages.

Up to four view/apps will appear on your page

The photo tab is the default first tab. You can customize the order of the other three. Make them ones people will be interested in.

Fans can see up to 8 more apps from a drop-down menu at the right hand side of the fourth view/app. (But maybe you don’t need that many apps – think about it.)

Pinned Post

Pinned Post SpecsSimilar to a “sticky post” on a blog – but time-

bombed

A great way to highlight a nice visual, time-sensitive message, or highly engaged post

You can only pin one post at a time

You must change the pinned post 1x/week – or Facebook will unpin that post and put it back in the timeline

Starred Post

Starred Post SpecsYou can star as many posts as you’d like

These posts go the width of the page

Great to display posts with horizontal photos or long, meaningful fan comments

An aside: I’d rather call these “wide” or “long” posts.

Milestone Post

Milestone SpecsAdd as many as you’d like

Milestones should include a photo, date, and name/title

Photo takes up the width of the page, so think horizontal

Once you’ve fancified your page,

smile.

Then keep in mind …

…that this page

is really geared toward

first-time visitors.

After fans decide to

like your page,

nearly all their interaction with you

will be through their news feed.

So might this also

be a good time to

give your news feed posts a

whole new look?

Have more questions about Facebook?

Ask away at the Sierra Tierra Marketing Facebook Fan Page:

http://fb.me/sierratierramarketing

Photo Credits

Lisa: courtesy of megpix.com

Thumbs up: http://www.flickr.com/photos/ralphandjenny/4612732045