the magic of macy's: a visual style guide
DESCRIPTION
This was for a contest to create a merchandizing space within Macy's, by coming up with a new concept and new fixture designsTRANSCRIPT
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A Visual Style Plan
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Table of Contents
Introduction, Color Palette, Font ........... pg. 3
Floor Solution ................................................. pg. 4, 5, 6, 7
Fixturing ............................................................ pg. 8, 9, 10
Brochure ........................................................... pg. 11
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Font: Neutra Text
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
The Magic of Macy’s: A Visual Style Plan
My fixtures are geared towards modern women shopping at Macy’s. She is perhaps a business woman, anywhere between her early twenties
to mid thirties. She leads an active, busy, but care–free lifestyle. She pays attention to her overall appearance and how she is presented to others.
The color palette consists of only black, white, and the Macy’s red in order to keep everything simple, and to the point. I am using Neutra text font, because of its sleek and simple style, which fits in perfectly with the image that
I am looking to create with the private ready-to-wear lines of Macy’s.
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N
A
B
C
D
E
Plan View
15'-0
"
13'-4"
16'-0"
2'-6"
7'-6
"
4'-0"
3'-0"
5
Perspective Views
West WallA East WallB
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East Wall
Front ViewC
West WallD E
Elevations
15'-0"
7'-6"
8'-0
"
16'-0"
2"1'-0"
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Floor Rendering
West Wall Isometric
East Wall Isometric
Aluminum: black, white, red
Metal Iron Cast: black, red
Can be either silk screen or ink-jet print, it is applied directly onto the surface
behind each wall unit.
Materials
Signage
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Fixture: Gondola 1
Length: 4’ 0”Width: 3’ 0”Height: 4’ 0”
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Fixture: Gondola 2
Length: 4’ 0”Width: 3’ 0”Height: 4’ 0”
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Fixture: Wall Units
Length: 7’ 6”Height: 8’ 0”Thickness: 2”
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Brochure
1 2
2
1
Fold Type: Letter foldDimensions: 5” x 9”
(unfolded), 5” x 3” (folded)
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