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Ensuring your business is market driven is a must when analysing your business model and assessing your marketing and communication strategy.

To be successful, it is imperative to ensure your product or service is genuinely different and/or better than all the others out there, that you have a unique selling point and will fill and genuine gap in the market.

The Trumpcard loyalty programme was developed in direct response to a market need. The team at Trumpcard identified two significant gaps in the market.

1. A need for new and innovative ways to bring new custom and loyalty to established businesses in an advertising-fatigued market.

2. A need for charities, clubs and schools to find an efficient means of raising the ongoing funds required to operate. These entities put a lot of resource into fundraising; there was a clear gap in the market for a passive fundraising solution.

I spent some time with the ‘Trumpteam’ to discuss how Trumpcard came to be...

The programme is the brainchild of local businessman Doug Hayes. As a business owner Doug was constantly approached by charities, clubs and schools for sponsorship and fundraising. The organisations were generally a worthwhile cause; however it was

just not viable to continuously be handing out to all of the worthwhile causes. He felt there must be a way to create a mutually beneficial network that supports those people that support his business.

After several years of research and development, Southland shoppers, businesses and fundraisers are set to be the first to benefit from the launch of an innovative new loyalty fundraising programme; Trumpcard.

Touted as the next generation of loyalty programme, Trumpcard has many advantages over the existing schemes. Its key difference is that it combines a loyalty programme with a fundraising mechanism, providing rewards not only to its cardholders but also to their chosen charity, school or club. Launching in Southland and rolling out nationwide over the next twelve months, Trumpcard will be the only national loyalty programme available to and affordable by small to medium businesses.

Trumpcard distributes rewards at three times the rate of established national loyalty programmes. What’s more, the programme allows cardholders to redeem their rewards instantly and the freedom to choose where and when to do so. The Trumpcard points mechanism is clear and simple, with each point being worth a dollar, and the points do not expire.

The Trumpcard team are a consortium of

local investors and business people. Erin Ward of Market South comments, “It is great to be working on a project that is so market driven. Fundraising is a challenge for so many organisations, as is looking for innovative ways to entice new and repeat custom to retailers and other businesses. Trumpcard is going to fill a huge gap in the market and reward all those involved.”

Trumpcard is launching in Southland this month. For more information contact Southland account manager Natalie Lawson on 027 635 3920.

THE MARKET CALLED... AND TRUMPCARD ANSWERED

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