1Source: comScore MediaMetrix Multi-Platform June 2016

OUR COMMUNITYby the numbers

#1 lifestyle platform for women for over a year

72M unique visitors per month

294M social media fans

#1 site for millennial moms ages 18-34

1,900 bloggers/influencers

WHAT WERE WE TRYING TO SOLVE FOR

How do we serve our brand advertisers the best performing inventory?

How do we keep our contributing partners engaged?

How do we help our best publishers? How do we manage the quality in our

network? How do we decrease “waste” in this world of

viewability??

Q U E S T I O N S K P I ’ S

• Decreased impression waste• Increasing

revenues for bloggers• Higher ecpm’s• Better ad

performance

Size of our core audience

Viewabiltiy rates Banner engagement

rates Length of time on

page Click rates Comscore

contribution Type of content Mobile optimized

sites

8 KEY CHARACTERISTICS having our cupcake and eating it too

Increase the frequency of running the scoring

Refining the scoring system to account for new data points and new weighting

Defined a methodology to better understand who are our most important publishers

Need more granular data – placement level

We saw immediately a decrease in padded campaigns

We have seen higher cpm’s for programmatic inventory

What we learned so far

WHAT HAVE WE LEARNED SO FAR?Still have a ways to go

4 take a-ways

4 TAKEAWAYSWhat have I learned?

Manage your inventory toward top performing

products

You don’t need a “fancy” system to start to make some changes

Refresh scoring data frequently

Familiarize yourself with the

metrics advertisers use to

define their success