the medium is the message oms pdx- scott roth

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THE THE IS IS THE THE MEDIUM MEDIUM MESSAGE MESSAGE MESSAGE MESSAGE online marketing summit J U N E 2 0 0 9 SCOTT ROTH DIRECTOR, PRODUCT MARKETING [email protected] online marketing summit J U N E 2 0 0 9 SCOTT ROTH DIRECTOR, PRODUCT MARKETING [email protected]

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  • 1. MEDIUM THE IS THEMESSAGE online marketing summit J U N E 2 0 0 9 SCOTT ROTH DIRECTOR, PRODUCT MARKETING [email protected]
  • 2. THREE TAKEAWAYS 1.EMAIL ISNT OPTIONAL 2. EMAIL IS SOCIAL. SOCIAL NEEDS EMAIL. 3. HOW TO MAXIMIZE ROI WITH EMAIL PLUS www. EXACTTARGETinACTION .com
  • 3. WE LIVE IN CRAZY TIMES www. EXACTTARGETinACTION .com
  • 4. KINGDOMS ARE CRUMBLING www. EXACTTARGETinACTION .com
  • 5. FANS ARE NOW REVOLUTIONARIES www. EXACTTARGETinACTION .com
  • 6. FOOD WANTS US TO WATCH MORE TELEVISION www. EXACTTARGETinACTION .com
  • 7. TELEVISION WANTS US TO WATCH MORE INTERNET www. EXACTTARGETinACTION .com
  • 8. UNANTICIPATED CONSEQUENCES www. EXACTTARGETinACTION .com
  • 9. ADDRESSABLE VOICE - TWITTER S M S M O B I L E E M A I L EMAIL INSTANT MESSAGING DIRECT MAIL - TELEPHONE $45) (source: DMA) www. EXACTTARGETinACTION 13 .com
  • 14. EMAIL IS NOW MUCH MORE THAN NEWSLETTERS www. EXACTTARGETinACTION 14 .com
  • 15. EMAIL PLUS www. EXACTTARGETinACTION .com
  • 16. EMAIL + C R M PERSONAL RESPONSE www. EXACTTARGETinACTION .com
  • 17. EMAIL + CRM CUSTOMIZED PRODUCT INFORMATION www. EXACTTARGETinACTION .com
  • 18. EMAIL + CRM LEAD NURTURING www. EXACTTARGETinACTION .com
  • 19. EMAIL + CRM RESELLER EDUCATION www. EXACTTARGETinACTION .com
  • 20. EMAIL + ANALYTICS INTELLIGENT MESSAGING www. EXACTTARGETinACTION .com
  • 21. EMAIL + ANALYTICS TRIGGERED RE-MARKETING RE- www. EXACTTARGETinACTION .com
  • 22. EMAIL + ANALYTICS LIVE OFFERS www. EXACTTARGETinACTION .com
  • 23. EMAIL + ANALYTICS BEHAVIORAL MESSAGING www. EXACTTARGETinACTION .com
  • 24. EMAIL + VIDEO ENHANCED EXPRESSION www. EXACTTARGETinACTION .com
  • 25. EMAIL + VIDEO EMBEDDED VIDEO www. EXACTTARGETinACTION .com
  • 26. EMAIL + SOCIAL ACTION AMPLIFIED www. EXACTTARGETinACTION .com
  • 27. EMAIL + SOCIAL ORIGINAL VIRAL www. EXACTTARGETinACTION .com
  • 28. EMAIL + SOCIAL BUILDING COMMUNITY www. EXACTTARGETinACTION .com
  • 29. EMAIL + SOCIAL CONSUMER CONTENT
  • 30. EMAIL + SOCIAL THE SOCIAL FORWARD www. EXACTTARGETinACTION .com
  • 31. EMAIL + SMS MOBILE IMMEDIACY www. EXACTTARGETinACTION .com
  • 32. EMAIL + SMS MOBILE CAPTURE www. EXACTTARGETinACTION .com
  • 33. EMAIL + SMS MOBILE ACTION www. EXACTTARGETinACTION .com
  • 34. EMAIL + VOICE PERSONAL POWER www. EXACTTARGETinACTION .com
  • 35. EMAIL + VOICE EVENT REMINDERS www. EXACTTARGETinACTION .com
  • 36. EMAIL + VOICE STAR- STAR-STUDDED REMINDERS www. EXACTTARGETinACTION .com
  • 37. THE CONNECTING THREAD THE FAN-CENTRIC www. presents www. FANMAILMARKETING 37 .com EXACTTARGETinACTION .com
  • 38. 1. SERVE INDIVIDUALS THE FAN-CENTRIC www. presents www. FANMAILMARKETING 38 .com EXACTTARGETinACTION .com
  • 39. 2. HONOR THEIR PREFERENCES COMMUNICATION CONTENT FREQUENCY CHANNEL THE FAN-CENTRIC www. presents www. FANMAILMARKETING 39 .com EXACTTARGETinACTION .com
  • 40. 3. DELIVER TIMELY, RELEVANT CONTENT THAT IMPROVES THEIR LIVES THE FAN-CENTRIC www. presents www. FANMAILMARKETING 40 .com EXACTTARGETinACTION .com
  • 41. SANITY IS THE MESSAGE 41
  • 42. Get This New White Paper! Expanding the Reach of Email Through Social Networks How marketers are planning to integrate email and social media programs in 2009 Key social media observations from B2B and B2C marketers How major companies like Powell's Books, Carmex, and TripAdvisor are using social media
  • 43. TEXT NOW TO GET THE NEW WHITEPAPER! 1. OPEN A NEW TEXT MESSAGE ON YOUR CELL PHONE 2. TEXT OMS [email protected] to 38767 E X : OMS s r o t h @ e x a c t t a r g e t . c o m 3. HIT SEND (note: your phone # will not be saved) www. EXACTTARGETinACTION 43 .com
  • 44. EMAIL: [email protected] BLOG: blog.exacttarget.com www. THE FAN-CENTRIC www. FANMAILMARKETING presents EXACTTARGETinACTION 44 .com .com