“the mobile rtb disconnect”
DESCRIPTION
OpenX presentation at IAB Mobile Marketplace - “The Mobile RTB Disconnect”TRANSCRIPT
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A Quick Look Back: The Roots of Real Time Bidding
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RTB Spending Explodes
OpenX Market RTB
• 89% of Revenue
• 63% of Impressions
Sources: Internal Google data based on DoubleClick Ad Exchange spend via RTB, not
including inventory won by AdWords. January 2010 through May 2011. And OpenX internal
data.
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Demand from Real-time Buyers Surges
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The Display RTB Ecosystem
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Buying “intelligence” differentiates DSPs
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Mobile RTB: New Logic Required
No cookie-based unique
identifier in mobile.
Incumbant DSPs
Insurgent Mobile DSPs
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OpenX Publisher Solutions
AdExchange
RTB increases non-guaranteed
CPMs with full controls
Sell direct across all formats
(Display, mobile, email, video)
AdServer
YieldOptimizer
All buyers compete in
the ad server to max yields
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Major Publishers Adopt OpenX
…and more!
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Buyer Solutions: Multiple Ways to Buy on OpenX Market
RTB via Direct Integration
Ad Console (Self Serve)
OpenX Media Services
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OpenX Mobile Inventory Snapshot
May 2012
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A global ad exchange
Major Buyers Using OpenX
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What Our Customers Say
“When we have a problem, the support has been awesome.”
- Chuck Bartlett, Web Administrator of
immediately generate revenue“Our smaller publications could
- Andrew Dix, President
by attracting national advertiser
s.”
“Within 2 months,
and with a lot of help form our OpenX team,
- Kristyn Lyons, Ad Operations Manager at
our CPMs quadrupled.”