The Next Era of Social Recruiting

How social data analysis can improve your digital audience targeting and produce a deep pipeline of talent.

In the current era of job boards and LinkedIn many recruiters still struggle to secure a strong pipeline of candidates despite huge investments in databases and online marketing. However, as HR, social analytics and recruiting technology increasingly intersect, ClearEdge Marketing is embracing the next era to help clients uncover and recruit quality talent by multiplying the influence of their existing Social Recruiting networks.

Social Recruiting commonly involves using Facebook, Twitter and a range of smaller social platforms to post jobs and advertise your brand to an audience that has already been engaged i.e. people who are ‘following’ or have ‘liked’ your brand. But via social networks we are all connected to people who share similar traits to us, recommendations from people within your network can extend your Social Recruiting influence and as such are highly prized by marketers and recruiters alike.

Ask yourself, are your social connections working for you?ClearEdge Marketing is entering this new era of Social Recruiting with solutions that can help fill candidate pipelines by mining 115M+ mapped Facebook profiles, as well as analysing engagement on Twitter to identify potential candidates that align with your client target audience.

Mapping the Facebook networks of the people most engaged in your brand can create a multiplier effect, serving ads to an extended – but highly targeted – custom audience. From 500 targeted candidates sourced from within your existing databases, matching them to Facebook and serving them relevant job ads can provide enough data to develop up to 25,000 similar social media users for Social Recruiting.

How social mapping is delivering results in other industries.If you like movies and one of your friends posts about a great film they’ve just seen you are more likely to go and see it yourself based on your friend’s recommendation. By identifying the most engaged Facebook users for a movie – such as The Imitation Game – and mapping their social network of online friends’, marketers can develop a targeted audience for peer-to-peer advertising.

A recent marketing campaign for The Imitation Game reached 861,995 Facebook users based on identifying friends of people who ‘liked’ or commented on the movie. This generated 41,538 tracked interactions – both within Facebook itself and via ads linked directly to Fandango movie ticketing website – contributing approximately $1.7M in new ticket sales during a four week program.

Making use of the wealth of data available to map social networks is one way to think differently about Social Recruiting.Much like the moviegoers who enjoyed The Imitation Game, our data analysis and advertising algorithms determine social users who most accurately reflect your candidate recruitment criteria and seek to engage them via peer-to-peer advertising online.

With 115M+ Facebook users already mapped it is likely that we can identify a pipeline of candidates that meets even the most ambitious client requirements!

For more information on ClearEdge Marketing’s Social Recruiting solutions please email us atinfo@clearedgemarketing.com.