the passion investment® concept

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The Passion Investment® concept “The Concept was designed to avoid some of the drawbacks of traditional financial products, such as their extreme complexity and intangibility. Passion Investment® allows you to invest in tangible, easy- to-grasp assets, such as wine, diamonds, precious stones, manuscripts, art, watches and vintage cars – objects that are of great interest to our investors and a source of real pleasure. This is a completely different approach to finance, focusing on tangibility and simplicity without sacrificing performance.“ Miriam Mascherin & Michel Tamisier Managing Partners Putting passion back into investment In order to meet our investors’ expectations, we launched the bold and innovative concept of Passion Investment® in 2007. We started from a simple observation: investors no longer have any real connection with their investments. Today’s products are increasingly technical, complicated and impersonal; in other words, they are not particularly exciting. Investors now tend to look for diversification and prefer solutions that offer tangibility and hold a personal interest. We therefore designed a product that moves away from these “traditional” investments and the market fluctuations – and consequent uncertainty – to which they are subject. We decided to offer our passionate investors an opportunity to invest in new asset classes, in specific niche investment themes corresponding much more closely to their desire for diversification and non-correlation. The idea is to put some excitement back into investing and to recreate the link between investor and product. In this context, investments in tangible, easily understood assets emerge as an obvious and real alternative to traditional financial investments.

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Page 1: The Passion Investment® concept

The Passion Investment® concept

“The Concept was designed to avoid some of the drawbacks of traditional financial products, such as

their extreme complexity and intangibility. Passion Investment® allows you to invest in tangible, easy-

to-grasp assets, such as wine, diamonds, precious stones, manuscripts, art, watches and vintage cars

– objects that are of great interest to our investors and a source of real pleasure. This is a completely

different approach to finance, focusing on tangibility and simplicity without sacrificing performance.“

Miriam Mascherin & Michel TamisierManaging Partners

Putting passion back into investment

In order to meet our investors’ expectations, we launched the bold and innovative concept of Passion Investment® in 2007.

We started from a simple observation: investors no longer have any real connection with their investments. Today’s products are increasingly technical, complicated and impersonal; in other words, they are not particularly exciting. Investors now tend to look for diversification and prefer solutions that offer tangibility and hold a personal interest.

We therefore designed a product that moves away from these “traditional” investments and the market fluctuations – and consequent uncertainty – to which they are subject. We decided to offer our passionate investors an opportunity to invest in new asset classes, in specific niche investment themes corresponding much more closely to their desire for diversification and non-correlation. The idea is to put some excitement back into investing and to recreate the link between investor and product.

In this context, investments in tangible, easily understood assets emerge as an obvious and real alternative to traditional financial investments.

Page 2: The Passion Investment® concept

ELITE ADVISERS S.A. 5 Allée Scheffer ◆ L-2520 Luxembourg ◆ T : +(352) 26 25 99 84 ◆ F : +(352) 26 25 99 85Past performances are no guarantee to future performances and these may vary over time. Internal sources

What if you were to invest in your Passions ? The Passion that an individual can have for a precious object is synonymous with pleasure, the achievement of an ambition, enthusiasm, new experiences, desire and excitement.

A financial investment represents a medium to long term commitment, synonymous for some investors with non-correlation, reasoning, understanding the product in which they are investing, performance, diversification and tangibility.

Passion Investment® offers investment solutions that stimulate both your imagination and your portfolio. You can combine enthusiasm and excitement with sound reasoning and performance.

Transparent and regulated managementElite’s Exclusive Collection SICAV aims to meet its investors’ requirements with the launch of a series of themed sub-funds investing in sectors that are not correlated with the financial markets. These investments are based on tangible assets with a high level of personal significance. These “Passion Investments” combine expertise and prestige with profitability and enjoyment.

With this SICAV, Elite Advisers brings together the concepts of Passion and Investment, enabling you to explore an alternative form of investment that nevertheless complies with the standards applicable to all investment funds :

• A Luxembourg specialised investment fund• Regulated, monitored management• An open-ended investment fund• Regular net asset values

With Passion Investment®, your investment becomes more personal in nature and provides an alternative to the intangibility and complexity of the world of finance. With Passion Investment®, your assets remain tangible and offer attractive potential returns.

• 29% was allocated to luxury collectibles: luxury cars, boats, jets, etc.

• 22% was allocated to art and 22% to jewellery, diamonds and watches

• Coins, antiques and rare fine wines accounted for 15%. Fine wines remain a starting point for new collectors as entry prices are still low, but more experienced investors

also continue to build up their collections

• 8% was allocated to sports investments: team sports, sailing, horse riding, etc.

• 5% was divided between memberships of various clubs, travel , musical instruments, etc.

(Source: Capgemini

Passion Investments - 2011)

Did you know?

”Passion Investments” made in 2010 were distributed as follows:

The world of Passion Investment® : fine wines, diamonds, precious stones, manuscripts, art, collectors’ watches and vintage cars, ...