The Perfect BedAn Invigorating Shower

A Great Workstation

•The Ultimate Questions

•The Brand Essence

•Hotel Uno Facilities

•Sales & Marketing

•Brand Campaign

The Agenda

Why Hotel Uno?

•A unique and fresh concept that will challenge the market

•Brand standards create individualisation by allowing the owner to place their “signature” to the Hotel Uno brand

•A hotel category that is presently a hot ticket

•The forecast for this segment is strong growth

•A stable investment yielding superior returns

•The brand for conversion projects that focuses on core brand pillars

The UltimateQuestions:

ITS RED

ITS BOLD

ITS NUMBER ONE!

IT WORKS

How Hotel Uno compares to the big brands?

•No one has a brand to compete with Hotel Uno

•Better bottom line performance due to streamlined operations and sales and marketing strategies

•Lower overheads than established intl. Operators from the start

•Great short to medium term returns on investment

The UltimateQuestions:

Hotel Uno is a visionary concept in hotel service and design; a contemporary business lifestyle hotel tailored to budget and style conscious management executives who seek functionality and comfort without having to pay top dollar.

Hotel Uno has done away with the traditional superfluities and offers stylish, innovative, multi-functional and dynamic spaces for the corporate business and leisure travellers of TODAY!

BrandEssence

The Vision

Hotel Uno is a product that is positioned in the business hotel segment and is designed from the ground up to accommodate today’s demanding business lifestyle.

Hotel Uno maximises every usable space in a dynamic, innovative and multifunctional way to create comfortable, efficient and stylized guest rooms, and Front- and Back of House areas.

“Macro-servicing” staff, and evolving modern amenities at a fair price round off the concept.

BrandEssence

The Mission

Designed to maximum efficiency standards to contain property payroll

A focused team, dedicated to continuous improvement as well as brand building both domestically and internationally

Centralised, focused Sales and Marketing, concentrating on one brand only!

Hotel Uno seeks to become the premier worldwide provider of quality value accommodation within 10 years

BrandEssence

The Mission

Hotel Uno is operated according to clear-cut principles of:

•Creating a streamlined operation in all properties

•Guest room yield performance focusing on Average Room Rate (ARR), Revenue Per Available Room (RevPAR) and GOP per Available Room (GOPPAR)

•Hotel Uno’s Promise of Transparency: No obscure charges!

•Return on Equity focused

BrandEssence

The Mission

Comparable products with a smaller rooms envelope

ComparableProducts

UNO means “One”, an easy to remember name with implied meaning!

The name is ‘to the point’, just like the hotel product

Uno is an experience unlike any other competitive hotel products

No other brand permits a property-specific “Signature” logo to personalise your Hotel

Why theBrand Name

The world is cluttered with cookie cutter hotels – opportunities abound!

DevelopmentOpportunities

Successful Renovation & Conversion SmartConversions

Sacha's Hotel UNOSukhumvit 19Bangkok, ThailandSince November 2008

Re-development of an existing office building into a 56-room boutique hotel under HOTELCORP's Hotel UNO brand - www.hotel-uno.com

Hotel UNO TipchangLampang, Thailand

Complete turnkey development under HOTELCORP's Hotel UNO brand. 125-room hotel scheduled to open in Q4 2014.

Thailand

Hotel UNO Kuala LumpurKuala Lumpur, Malaysia

Complete turnkey development under HOTELCORP's Hotel UNO brand. 150-room flagship hotel scheduled to open in Q1 2015.

Malaysia

Hotel UNO DhakaDhaka, Bangladesh

Complete turnkey development under HOTELCORP's Hotel UNO brand. 54-room boutique city hotel scheduled to open in Q4 2014.

Bangladesh

Unomondo News Café

The Unomondo News Café provides private computer terminals with high-speed internet access. Wireless Internet is available in all public areas of the hotel and each guest room.

- Intl. News- On screen- In print

Hotel Uno’sFacilities

Uno’s Dining Concepts

A warm, inviting all-day dining venue featuring a straightforward, well balanced breakfast buffet, an uncomplicated lunch service and a home-style dinner experience with Western and Asian delicacies and a special focus on pasta and noodle dishes from Italy and Asia. Along with a well stocked bar featuring fashionable Martinis and enticing wines by the glass and bottle.

Hotel Uno’sFacilities

Newspapers

Copies of the major local and international newspapers are available for hotel guests at the Guest Services counter and in the restaurant.

Currency Exchange

Available at the Front Desk - at favourable rates that will not lessen your ability to get the most out of your stay.

Transport Services

For your convenience, Shuttle services are available to key locations within the City daily from 7:00 am to 7:00 pm.

Hotel Uno’sFacilities

Spa Services

The management has established a relationship with a leading full service spa operator within close proximity of the hotel for those guests wishing to experience and take advantage of one of city’s true luxury services.

Fitness Centre

Through Hotel Uno's alliance with a near-by Fitness Centre, guests are allowed "Day Use" access to one of the cities most well equipped health and fitness facilities at a nominal fee.

Hotel Uno’sFacilities

At Hotel UNO, we realise that the time spent in your room needs to be comfortable, relaxing and functional.

Hotel UNO has devised its three pillars of hotel room design around these basic principles by providing a tailor-made bed, an invigorating shower and a great workstation with high speed connectivity and easy-to-reach controls.

Hotel Uno’sRoom

The Hotel Uno bed ensemble has been designed to the highest bedding standards with extra thick, pillow-top Posturepedic mattresses, crisp sheets of 200-300 thread-count, 100% sateen cotton, and a Duvet filled with 50% white Goose down.

At Hotel Uno we go the extra length to ensure a restful and relaxing sleep... just what you need when you've got a busy day ahead of you being it for business or leisure!

Hotel Uno’sPerfect Bed

Hotel Uno’sPerfect Bed

Shower fixtures at Hotel Uno are customized to deliver the perfect water pressure and temperature and also offer integrated mood lighting.

An experience that's so soothing - you may just find yourself spending a lot more time in the shower...

Hotel Uno’sInvigoratingShower

Ample space, easy-to-reach controls and high speed internet connectivity via wireless LAN, provided free of charge, make working in your room at Hotel Uno a real pleasure. Plug in, get comfortable and get to work... it's as easy as that.

Hotel Uno’sGreatWorkstation

A new, fresh and unique concept offering an affordable alternative to the mainstream brand hotels.

Hotel Uno

Reviews…What They Say AboutHotel UNO

Hotel Uno

Hotel Uno

Hotel Uno

In every city, Hotel Uno will identify a core competitor set consisting of up to 10 hotels and analyses the following:

•Their rate structure

•Their strategic mix (the percentages of their Base, Transient, Preferred, and Group business)

•Their top five accounts: who they are, how many rooms they consume and at what rate

• Is the competition repositioning in some way?

Our aim will be to position ourselves within the centre of each set and grow both our rate and occupancy through increasing our market share.

Hotel UnoPositioning

•Analysis – Hotelligence, Corporate Market Intelligence, Agent Intelligence and Competitor Set Analysis

•Creating a sales team to focus on local corporate (cold calls) & Revenue Management

•Tactical corporate Marketing Plan

•Tactical Agent Marketing Plan

StrategicPlanning

•Electronic Distribution Channels

•Search Engine Optimisation

•Tactical Electronic Marketing Plan

•Customer Retention Management/Loyalty Programme

•The Revenue Management System

•Creating a CRS

•In-House Up selling Plan and Quality Assurance

StrategicPlanning

•Hotel Uno is a new, fresh and unique hotel chain offering an alternative to the main stream brand hotels. The target market will be the budget conscious business traveller of TODAY, who is bored and tired with traditional hotels.

•Identify & Target nearby corporate offices (Key Prospects)

•Aggressively conduct sales blitzes to all major offices

•Target Corporate Accounts of all nearby competitor hotels

CorporateMarketIntelligence

•Create promotional trial stay packages

•Work with key corporate bookers such as American Express, BTI & Carlson Marketing

•Long term focus is on RFP accounts

CorporateMarketIntelligence

•Identify & Target key local travel agencies

•Aim to cover all US, Europe, Asia Pacific and Middle East

•Conduct sales calls in key Asia Pacific destinations

•In the long term focus on European tradeshows such as WTM and ITB

TravelAgentsIntelligence

•GDS Promotion & Advertising

•Email Blast – IATA Worldwide

•Promotion with Intermediaries

•Best Rate Guarantee

•Key Words on Website

•Advertising with online hotel directories

TacticalElectronicMarketing

•GDS & ADS

•Consortia – The Successful Bids

•Negotiated – RFP Acceptance

•The Floating Rate Model

•Websites & Intermediaries

•Capitalise the Market-share

•Expedia, Travelocity, Hotels.com

WideningElectronicDistributionChannels

•Keyword Analysis

•Search Engine Marketing

•Website visitors – Who & Why ?

•Opportunities – What are they ?

•C2C-B2C-B2B-B2B2C

•Rate Parity

SearchEngineOptimisation

•Uno Booking Engine: the most effective and efficient method to book

•Many unique features including both individual & corporate access to their rates on line with encrypted passwords

•Dynamic packaging

•Multi destination bookings

•Instant confirmation of any Hotel Uno worldwide

•Owned and operated by Hotel Uno

•Forecasted to handle 90% of all Hotel Uno reservations. Requires minimal staff to operate

Hotel UnoCentralReservationSystem

•Sell the Sizzle

•Initially, each Hotel Uno will be launched individually into the local market with some regional tactics and support

•As budgets are limited, the focus will be on BTL (below the line) strategies and channels, rather than a print media heavy launch campaign as is often the case in hotel launches

The BrandCampaign

•A key element will be the Brand Crusade programme. This Viral campaign will assist in getting the message out through the Brand Crusaders

•Create hype using teaser/viral tactics through online and BTL channels

•Make the brand famous in its local market first

•Convey the location of the hotel as a destination for travellers who want to stay in a unique location

The BrandCampaign

TargetAudienceTouchPoints

Pre Launch Post Launch

Sales/Marketing collateral

Launch Event

Print Ad Campaign Guest Brand Experience•Country Kit

Online•Banner Ad •Online viral ad

Direct Mail•Link to Quarterly Event •Newsletter Link to activities

PR/Advertorial•Chic Channel - FTV•Honey & Travel•Wallpaper

Promotional Activities•Quarterly Events•Monthly Activities

Pre launch Teaser Event •Brand Crusader

Online Blog•Sponsor web blog

Launch Event CRM•Loyalty Programme•Magazine

Training& OperationalSupports

We provide comprehensive training general managers and staff prior to the hotel opening to familiarize them with our vision, our COHESION culture, and the skills and knowledge needed to lead their team to success at a Hotel UNO.

Workshops and videos are available on topics such as sales, supervisory and management skills as well as customized programs.

Design and Construction

Our development assistance includes helpingyou identify and select a site, offering design consulting, putting you in touch witharchitects and contractors, and assisting with your construction progress. This careful,comprehensive assistance contributes to our reputation for quality.

New BuiltPrototypes

Hotel UNO Fits Your Site and Your Market Hotel UNO properties are planned from the ground up to be easy to build, easy to complete and easy to maintain.

Our customized design packages let you choose from a selection of soft goods for an updated contemporary look. The well-thought-out amenities will be a welcome to the market and your guests will appreciate the exceptional value of your Hotel UNO.

Renovation & Conversion

It’s never been easier to design Hotel UNO that is right for you.

The prototypical design elements are flexible enough to fit virtually any property that is being considered for renovation and conversion upgrades.

The building can be wood frame, CMU (concrete masonry unit) or concrete construction. The elements are adaptable and easy to use. No matter which constraints you face, Hotel UNO innovations are what you need. Your new Hotel UNO will be easy and cost effective to build and retrofit.

ManagementServices

Investing & Building your esteemed Hotel UNO.

When you select HotelCorp, you capitalize on the experience, reach and performance of today’s premier hospitality company. Our selected business partners in technology, global distribution systems and exceptional standards of services are our great strength.

ManagementServices

Investing & Building your esteemed Hotel UNO.

With our resources, full-spectrum expertise in every aspect of a hotel, along with our proven profitability, HotelCorp is developing the future of hospitality. For contact information and to meet our enthusiastic team of experienced professionals. We invite you to share your future with us. Contact us now!

HotelCorp Limited, 5th Floor, Q House Convent, 38 Convent Road, Silom, Bangrak, Bangkok 105000, ThailandT: +66 2266 7316 | F: +66 2266 7315 | M: +66 89 000 6782 E: development@hotelcorpltd.com | W: http://www.hotelcorpltd.com/

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