the power of a lawyer's online presence
DESCRIPTION
Slides used during talk on bios and Social Media given by Adrian Dayton to the South West Chapter of the Legal Marketing Association in Phoenix, Arizona.TRANSCRIPT
The Power of Online Presence
adriandayton.com
$114 Million
Vs.
39 Million
New York Yankees$114,000,000
vs.
$39,000,000Oakland A’s
20
They focused on the right stat-
Batting averageOBP- On base percentage
What were the lessons?
Exploit inefficiencies Ignore precedentFocus on the data
Law Firm Bios
55-75% of web traffic goes to bios-Great Jakes
“Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.”
-BTI Consulting 2011
1. Online Presence2. 7 Days of Twitter3. 3 Overlooked LinkedIn tips
LOGOSETHOSPATHOS
LOGOS
“Harvard educated”“Partner at Amlaw 100 Firm”“Editor of Harvard Law Review”
ETHOS
“Adjunct Professor”“He wrote the book”“Blog author”
76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.
Greentarget / InsideCounsel 2011
PATHOS
LikableEngagingTrustworthy
Where do you start?
1st assignment- sign up for Twitter!
7 Days of Twitter
FollowCare Follow ShareConnectRetweetRepeat
Day 1: FOLLOW
Day 2: CARE
Day 3: FOLLOW IDEAS
What is a hash tag?
#obama#aba12#lcmo
Day 4: SHARE
Day 5: CONNECT
Day 6: RETWEET
-
-
-
Two ways to re-tweet
1. Click “RETWEET”
Two ways to re-tweet
1. Click “RETWEET”
2. Modify the retweet
RT @katjahill: Cool story about the licensing of the Beatles' music for last night's episode of Mad Men (to the tune of $250K+) http://ow.ly/aL7Sj
Day 7: REPEAT
Where do you start?
3 Degrees of LinkedIn
1st Degree- Direct connections2nd Degree- Connections of your direct
connections3rd Degree- Connections of your 2nd
degree connections
Complete LinkedIn Profile
Recent pictureComplete employment/education
historySummary
1. Import your contacts
2. Search for alumni
3. Find people you know
THE BEST SOCIAL MEDIA POLICY:
Don’t say stupid things.
WHY I BELIEVE . . .
Does anybody know a contracts lawyer?
