the power of linkedin - how to stand out

The Power of

LinkedInHow to stand out

Jose Coronado

About Jose Coronado

Founder and Principal

Design Management Consulting

Innovation, Transformation, User Experience

Head of Global User Experience (2007 – 2013)

SAP Application Visualization by iRise Partner

Visualization COE Executive

Head, User Interface Engineering (1998 – 2006)

Human Factors (1997 - 1998)

@jcoronado1 linkedin.com/in/josecoronado/

You can follow me -

Presenter

Presentation Notes

Some of you have expressed interest in a session about the development of digital media presence that can help as you are applying to grad school or beginning to build a professional network. Paola and Meghan talked about it and Paola asked me if I would be willing to have a session with you. That’s why I’m here.

https://twitter.com/jcoronado1

http://www.linkedin.com/in/josecoronado/

About ITX DigitalWhat A Management Consulting firm that helps clients define and

execute their digital strategy.

Our goal is to support organizations and individuals maximize the business value and impact from your investments in digital strategies.

Why Our client’s expertise in combination with our experience driving global digital programs, minimizes risk and increases execution efficiency.

Philosophy Work in close collaboration with our client executives to uncover opportunities, understand the business impact and value of the digital strategy, providing a solid foundation for success.

3

Digital World Population

World Beyond Borders

1. China

2. @facebook

3. India

4. @Tencent

5. @WhatsApp

6. United States

7. @google +

8. @LinkedIn

9. @twitter

10. Indonesia

https://twitter.com/facebook

https://twitter.com/WhatsApp

https://twitter.com/google

https://twitter.com/LinkedIn

https://twitter.com/twitter

?

Presenter

Presentation Notes

Let me ask you a few questions. Are you part of this new digital world, this world beyond borders? Have you Googled yourself lately? Have you ever been curious about what you would find?

YOU

Presenter

Presentation Notes

You may be surprised to discover that there are many people with a name similar to yours – I, for example have the same name of a Spanish actor and a Minor League Baseball player. From a professional perspective, are you active in any of the social digital networks? Do you tweet, do you blog, do you have a LinkedIn profile?

A Quick Look - What did I find?

About Your Organization• 21,000+ Followers

• 4,700+ People in LinkedIn

Small Sample Size (this group)

• 50% are in LinkedIn

• 7% inactive profile - 0 connections

• ~150 Connections

• Profile completion varies

Presenter

Presentation Notes

Let’s take a look at what I found.

• Largest Global Professional Network

• 200+ Countries,

• 19+ Languages

Executives from

• Fortune 500

• Small Business

• Independent Professionals

• Young Professionals

• Students

What is ?

Presenter

Presentation Notes

Manage your brand You are in charge of defining who you are, you do not leave it to chance. Manage your professional identity Get Noticed You may be a good target for public speaking, to provide consulting support or candidate for a non-profit board Get Connected You can connect to the people you know You could ask to be introduced to people you are interested in meeting and networking with Participate Join groups of professional interest Build and stablish credibility Create discussion topics or share information of interest Build your reputation as an expert

What is IN it for you?

It’s about You!

Manage your Brand Get Connected Participate Get Noticed

• If you don’t have a profile, create one• If you have one, strengthen it

Presenter

Presentation Notes

Manage your brand You are in charge of defining who you are, you do not leave it to chance. Manage your professional identity Get Connected You can connect to the people you know You could ask to be introduced to people you are interested in meeting and networking with Participate Join groups of professional interest Build and stablish credibility Create discussion topics or share information of interest Build your reputation as an expert Get Noticed You may be a good target for public speaking, to provide consulting support or candidate for a non-profit board

What is IN it for you?

Manage Your Brand • A LinkedIn Profile IS NOT the Resume• Create or update your LinkedIn Profile• Showcase your expertise, projects, publications

Professional Profile – Student / Young Professional Sample Profile

LinkedIn Top Card

Presenter

Presentation Notes

The LinkedIn Profile has about 12 different sections. Top Card is created when you create your profile. The “Summary” is one of the most important from the professional perspective. Experience and Skills are important. If you are Santa Claus, what would be your profile?

https://www.linkedin.com/profile/sample

http://www.linkedin.com/in/studentsample

Digital Strategy

Manage Your Brand LinkedIn Top Card

• Your Name with applicable titles and certifications

• Professional Picture• Strong Headline attention

grabbing

“Award winning designer for consumer products”“Business Driven High Growth CMO” “Product Management Leader, Strategic Thinker, Deliver Solutions with Market Impact”

• Experience (Current & Past)• Education• Contact Information

Student / Young Professional

Digital Strategy

Manage Your Brand

• Your Value Proposition• Your areas of interest and experience• Specialties, Competencies, Business

and Technology Acumen• Optional – call to action or contact

information

Student / Young Professional Sample

Digital Strategy

Manage Your Brand

• Relevant Experience• Achievement Highlights

Digital Strategy

Manage Your Brand

• Build your skills and expertise• Endorse people in your network• Get endorsements over time

Digital Strategy

Get Connected

• Connect and grow your network• Expand and maintain your network

Digital Strategy

Participate

• Join Groups, start a discussion, participate in a discussion

• Follow companies, Influencers, people of professional interest

• Follow Schools

Digital Strategy

Get Noticed

• Add presentations to your profile• Give before you get

• Endorse, Recommend, Congratulate• Share an update• Like, Share posts, updates from others• Share your blog article• Write a LinkedIn Article

Published by David

Takeaways

Manage your Professional BrandYou are in control

Complete your ProfileGrow your network

Give before you getShare and get noticed

IT’S ABOUT YOU!

T R A N S F O R M AT I O N • I N N O VAT I O N • U S E R E X P E R I E N C E

JOSE CORONADO

THANK YOU!

@jcoronado1

linkedin.com/in/josecoronado/

[email protected]

Presenter

Presentation Notes

If you have any questions please to reach out. I will help you. Thank you very much for your time.

https://twitter.com/jcoronado1

http://www.linkedin.com/in/josecoronado/

mailto:[email protected]

Recommended Readings

by Michael O’Donnell

What You Should Be Doing on LinkedIn Every Month, Week, and Day

Forbes 9/25/2014

8 Mistakes You Should Never Make On LinkedInForbes 3/4/2013

https://www.linkedin.com/pulse/article/20140523014148-11275-why-i-won-t-accept-your-linkedin-invitation?trk=prof-post

http://www.forbes.com/sites/dailymuse/2014/09/25/what-you-should-be-doing-on-linkedin-every-month-week-and-day/



http://www.forbes.com/sites/learnvest/2013/03/04/8-mistakes-you-should-never-make-on-linkedin/

Recommended Readings

Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time Hardcover – June 3, 2014by Keith Ferrazzi

Brag!: The Art of Tooting Your Own Horn without Blowing It Hardcover –

Paperback - May 21, 2003by Peggy Klaus

http://www.amazon.com/Never-Eat-Alone-Expanded-Updated/dp/0385346654/ref=dp_ob_title_bk

http://www.amazon.com/Brag-Tooting-Your-without-Blowing/dp/0446531790/ref=tmm_hrd_title_0?ie=UTF8&qid=1414473496&sr=1-1

the power of linkedin - how to stand out

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