the power of story in business plan
TRANSCRIPT
”THROW YOUR
MESSAGE TO
THE LIONS AND SEE WHAT IS LEFT ONCE THEY HAVE GOBBLED IT UP.”
Klaus Fog et al.
Storytelling: Branding in practice
HOOK
”I have been
waiting for this
day for 2 years...” Steve Jobs,
introducing the first iPhone
Macworld, 2007
IN
SPI
RA
TION
COOL
BUSINESS
CONCEPTS