the power of story in business
DESCRIPTION
The deck I built for a presentation at an annual Women in Real Estate event - surprisingly, not healthcare-related.TRANSCRIPT
![Page 1: The Power of Story in Business](https://reader033.vdocuments.net/reader033/viewer/2022052823/5551a888b4c9053c488b5032/html5/thumbnails/1.jpg)
no story, no sale
The Power of Story in Business
(© Mighty Casey Media LLC
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(© Mighty Casey Media LLC
Know whothis guy is?
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(© Mighty Casey Media LLC
He didn’t tella burger story.He talked productquality, and REAL ESTATE.
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(© Mighty Casey Media LLC
Masterful storyteller.Too bad he didn’t listenTo the story of western medicine.
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(© Mighty Casey Media LLC
Then there are the truly clueless …
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Features
(© Mighty Casey Media LLC
Benefits
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Features
(© Mighty Casey Media LLC
Benefits
![Page 8: The Power of Story in Business](https://reader033.vdocuments.net/reader033/viewer/2022052823/5551a888b4c9053c488b5032/html5/thumbnails/8.jpg)
(© Mighty Casey Media LLC
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What’s a “story”?
• Who you are• Why you matter• Why they should
care(© Mighty Casey Media LLC
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Why a story?
• Who you are = ATTENTION
• Why you matter = TRUST
(© Mighty Casey Media LLC
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Getting to “happily ever after” …
• Why anyone would care = EMPATHY
• Why anyone would care = ACTION
(© Mighty Casey Media LLC
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Attention =>=> Trust=> Empathy=> Action
(© Mighty Casey Media LLC
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(© Mighty Casey Media LLC
Drama geek geek-out …
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Don’tsell the
deal(© Mighty Casey Media LLC
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Sell the
IDEAL(© Mighty Casey Media LLC
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(© Mighty Casey Media LLCYou a
re n
ow a p
ublisher
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(© Mighty Casey Media LLC
that was then …
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(© Mighty Casey Media LLC
this is now … channel
Hipster Don?
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Success … Failure
• You can’t have one• Unless you
embrace the other
(© Mighty Casey Media LLC
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OK, how … ?
• Ask your customers
• Get some professional input
(© Mighty Casey Media LLC
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OK, how … ? [part 2]
• Find the funny• Use it [wisely, not
wise-***-ly]
(© Mighty Casey Media LLC
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Casey Quinlanthe "Mighty Mouth"www.mightycasey.comwww.patientsfcr.org
Author ofCancer for Christmas: Making the Most of a Daunting Giftwww.cancerforchristmas.com
(© Mighty Casey Media LLC