Growing your mobile games with

Facebook

Akin Babayigitakin@fb.com

EMEA Gaming PartnershipsFacebook

5 of top 10games developers on Facebook

are from EMEA

App discovery and loyalty are a challenge

Big on Facebook = Big on Mobile

Native apps and mobile web

facebook.com

Big on Facebook = Big on Mobile

USA

Japan

UK

Australia

Germany

Canada

France

USA

Japan

UK

Australia

Germany

Canada

France

Google Play iOS

Success Stories

Supercell: Amazing Facebook apps on iOS

Slotomania: Big on Facebook, Big on Mobile

Success stories: Facebook users stay engaged

and monetize better

65% Facebook users play 65% more sessions

8X

Facebook users 8x more likely to spend

70%70% of revenue comes from connected Facebook users

Value of a Facebook user is much higher

On average Facebook users make up 55% of total revenue from all devices, including iPad, iPhone, Android, and Kindle.

63% of daily players connect with Facebook, and retention of Facebook users is double the retention of those who sign in with guest mode.

Weekly retention rate of Facebook connected users is 322% higher than stand alone users

Within Storm8’s mobile gaming network, Facebook users are three times more likely to come back and play again

78% of Android users connect with Facebook and 79% of iOS users connect with Facebook.

People who sign in with Facebook are 274% more likely to convert to a paying users. On average, Facebook users spend 85% more 

Bingo Blitz (Buffalo Studios)

Family Feud & Friends

Slots Journey

Storm 8

Top Eleven

DragonPlay

Facebook Mobile - Best practices

Must have

Marketing

Viral Channels

Integrate with our latest SDK

Cultivate your pages presenceUse Mobile ads for distribution

Facebook login in your gamePermissionsRequests / InvitesOpen graph publishingApp center

Use FB mobile app install ads to drive mobile distribution

Mobile app install ads perform VERY well

1 in 4Of time spent

23%Of total FB ad

revenue

40%cheaper

Examples

Thank you