the real breakthrough innovation changing qualitative research
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There’s been a lot of buzz in the qualitative research industry over the past year about breakthrough, web-based innovations that collect consumer insights in order to drive decision making. Social network monitoring, online communities, interactive bulletin boards, and webcam interviews are just a few of those gaining attention.But what is the real breakthrough innovation that will forever change the qualitative research game? We’re betting you’ll be surprised to learn how new Internet technology is really changing the industry dynamics forever.Qualvu is hosting a webinar that will show you that data collection is the easy part. It’s how that information is transformed efficiently, consistently, and accurately into business decisions that is creating new levels of value in qualitative intelligence.Since 2008, Qualvu has been helping leading brands across the globe conduct online, cost-effective, and powerful ethnographies – at home, work, or on the go – that generate richer data than ever before possible. On September 28th, John Williamson, Qualvu CEO & Founder, will for the first time reveal to the world the cutting edge software driven, people powered process that is the real secret to Qualvu’s success.Qualvu’s proprietary process called, “Design – Collect – Deliver – Share”, turns online video data into accurate, actionable recommendations that inform better business decisions.To learn how Qualvu’s platform can propel your business forward, download this webinar.Presenter: John Williamson, Qualvu CEO & FounderTRANSCRIPT
- 1. The Real Breakthrough InnovationChanging Qualitative Research Presenter: John Williamson Founder & CEO, QualvuDownload the video recording!
2. Questions as we go? Q&A box on the right side of your screen Email to [email protected] Tweet up #videomrDownload the video recording! 3. Lots going on in Qualitative Download the video recording! 4. Download the video recording! 5. Download the video recording! 6. Download the video recording! 7. Download the video recording! 8. Download the video recording! 9. Vastly More BooksAccessible Turnkey Efficient 10. Qualitative Research:The Next Online Frontier limitless possibilities. poised to disrupt status quo. innovations will significantly increase its importacoming out of the wild, setting for qualitative manifest dDownload the video recording! 11. Qualitative Research Traditionally:Highly evolved art formExtremely talented practitionersExceedingly fragmentedHigh riskConsultative, so unpredictable Download the video recording! 12. The Pioneers:Accelerating Online Innovations in QualitativeOnline Bulletin Boards Real time Chat Intercepts Online CommunitiesWebcam Interviews Facial RecognitionSoftware Social Network MonitoringAsynchronous VideoSmartphone Video Apps DIYFlip Cam Ethnographies 13. These Are Exciting Breakthroughs, Crucial To Attracting Brand Leaders To The Online Frontier.However:Its Not Just About Collecting Data Cheaper Via The WebIts About Establishing New Bounds Of Quality.Download the video recording! 14. Collecting Online Qualitative DataIs The Easy PartTurning Data Into Breakthrough Intelligence Is Where All The Value Creation ExistsDownload the video recording! 15. Qualvu Story Founded 2008 Non-research founders intent ondisruptive, value-creating change Successful web entrepreneurs for BOD $3M Raised 3 Years doubling+ revenues Reached profitability in 11 100,000s consumer videos collected 70 employees and growing fastDownload the video recording! 16. culture provocative: internet start-up changing thegame and making a better world throughresearch. younghigh energytech savvy C-level leadersdelivering visionstrategy, andops focus peoplepowered 17. How were viewed from the outsideQualvu CollectDownload the video recording! 18. Our video collection is one key innovation,but whats the Breakthrough? Download the video recording! 19. Its in how Qualvu works from the inside design collectdeliver share video dynamicinsights +project scopeproject stratified datadata recommendataccesscollaborate+ pricing definition organization analysis collectionionsinstant & cost proprietary smartphonededicatedvideo report & client client viewing portal effective processapp option strategist mobile app transparency + engagementstreamlined by software mobile apps video reports global access online client collaboration persistent knowledge data mining people powered world class strategist & analysts dedicated project management methodology expertise & thought leadership Download the video recording! 20. Where All The Value Exists Insightsleading to business decisions Accurately Efficiently ConsistentlyDownload the video recording! 21. World Class Qualitative Results: Operationalized via SoftwareHigh Quality Qualitative ResearchConsistently DeliveredPredictably Generating InsightsTurnkey ExecutionDownload the video recording! 22. Rigorous Operationalization of Qualitative ResearchThe Innovation Process Download the video recording! 23. Starting With The End The most insightful reports Bulls eye for stakeholders Instantly shared and collaborated The Perfect 24x7 access Ending Client involvement in milestones Searchable, permanent data Passion for the qualitative craft Identify Every project unique Friction Variable processesPoints New vendor syndromeInnovate To Think like an Internet start-up Perfection Operationalize like one too Download the video recording! 24. The Perfect Ending Deeper insights every timeReports saturated with voice of the consumer Recommendations that change the businessGlobally syndicated instantlyDownload the video recording! 25. Barriers To Scale & Efficiency? B2C, B2B Attitudinal, behavioral CI, R&D Recruiting: screeners, algorithms,English, international CPG, healthcare, tech, manufacturing,automotive, agency Internal political dynamics &stakeholders Reports by the pound How Do We Scale The Unscalable? Download the video recording! 26. Great Reports Arent Just APowerpoint DeckThey Are An Entire, Methodical,Client-involved Process Download the video recording! 27. Turning The Qualitative Dial To 11Internet-based best practices brought to qualitative researchPredictably delivering unexpected insights every timeProprietary integrated processes based on extensive BIBased on a passion for qualitative research design collectdeliver share video dynamicinsights +project scopeproject stratified datadata recommendataccesscollaborate+ pricing definition organization analysis collectionionsinstant & cost proprietary smartphonededicatedvideo report & client client viewing portal effective processapp option strategist mobile app transparency + engagementstreamlined by software mobile apps video reports global access online client collaboration persistent knowledge data mining people powered world class strategist & analysts dedicated project management methodology expertise & thought leadership 28. START!Design: Project Scope & Pricing designproject scopeproject+ pricing definitioninstant & cost proprietary effectiveprocessRigor and discipline at the first conversationBased on continuous bi engineThe complex turned into minutesControlled valueIntegrated recruiting algorithmsInformation preservation and transparencyDownload the video recording! 29. Value To The Client? Lightning fast response and project scoping Transparent, instant edits and adjustments The right costs and scope Consistent PredictableStreamlined Qualitative Project Delivery Download the video recording! 30. Design: Project Definition designproject scopeproject+ pricing definitioninstant & cost proprietary effectiveprocessProprietary definition process Any verticalBased on extensive analysisAny research typeEnsuring a report bullseye Any objectiveData preservation &Creating new value for client transparency Download the video recording! 31. Download the video recording! 32. Value To The Client? Proven, consistent qualitative research Adding value through the process Memorialized project definition Instant, 24x7 accessStreamlined OperationalProcesses To QualitativeDownload the video recording! 33. Qualvu Collectcollect videodynamic data data collection organizationsmartphone client viewing portal app option Innovative video collection Any mobile app for multi-media collection Intuitive, natural design The 4 pillars of truth in qualitative Instantly organized Quickly transcribed and searchableDownload the video recording! 34. Value To The Client? Simply, Better Human IntelligenceDisciplined, Qualitative Best PracticesFoundational Element Of What Most Brands AreLooking For In InnovationDownload the video recording! 35. Deliverdeliver insights +stratified recommendatanalysisionsdedicatedstrategist Powerful data processing engine Combining very talented People in stratified workflow Search, clip, reel, download, inte grate, send Unique crowd source leverageDownload the video recording! 36. Value To The Client? Insights, Every time Great People Doing Great Work On Your Behalf Powered By Streamlined Software Lower Cost: Higher Value Digitalization Of Human IntelligencePreferred Qualitative Research SolutionDownload the video recording! 37. Share shareaccesscollaboratevideo report & clientmobile app Share the insights! Easy, access via web link Coming f2f with your most importantaudiences Building researcher-stakeholderPartnerships Data 24x7Download the video recording! 38. Value To The Client? Driving Value For The Research Team Problem Solvers, Idea Generators, And Conduit To Truth Engagement Across And Up The Organization Adding Value To All DataVisible ROI For Research Spend 39. The Project Assembly LineDownload the video recording! 40. Technology, Rigor and Processmeet Qualitative Passion The Breakthrough: The Inside Streamlined, technology driven process + Operational Obsession Delivering prescriptive findings, insights and recommendations People Powered by world class Strategist, Analyst, and Project Management teams 24x7 access to data and knowledge immemorial Syndicating data via the web engaging stakeholders Based On Better Human Intelligence Video-based, candid settings at key moments Participant-driven convenience delivers emotional truths Void of peer pressure skews and influenceDownload the video recording! 41. Thank you! Our goal today:Share it with ALL researchers, vendors and clientsDownload the video recording! 42. Download the video recording!