the real estate seo

where are you?When buyers search Google…

how would you get leads?If tomorrow you stopped paying for PPC…

we get it!…let us show you how you’ll never again struggle to get buyer/seller leads

therealestateseo.com © 2016 The Real Estate SEO. All Rights Reserved.

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The Real Estate SEO was founded out of a growing need for sustainable search optimization solutions for realtors. The world is chalk full of less than average SEO agencies that cold call email on a daily basis making all sorts of big claims…we’re different. Real estate is what we do. Most specifically agents. We have just one focus. One vertical. Real estate is it.

Few search optimization companies can compare to our past awards and recognitions including being labeled “technical SEO” specialists by Google themselves and appearing on CNN. Our team of search specialists and lead generation professionals, work alongside each client to understand in intimate detail, every client’s needs and to provide a sustainable and effective solution.

The Real Estate SEOSustainable Solutions for Realtors

Someone is sitting in the shade today because someone planted a tree a long time ago – Warren Buffett


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MESSAGE FROM OUR FOUNDER

DON HALBERTCEO & FOUNDER

Hello my name is Don Halbert.

Over the past 15+ years I have been working within the SEO vertical. Most specifically I have been working for realtors and developers who wanted to capture both buyer and seller leads in volume.

As a certified inbound marketing educator I’ve traveled the world teaching people the power of effective lead capture funnels. In 2015 I was elected the top earning SEO in the world in 2015 and have worked with prestigious companies like GE, Sony Ericsson, EA and more. In 2016 Google coined me a “technical SEO” of which there are but only a handful in the world.

As CEO & Founder of The Real Estate SEO, I hope you’ll lend us a moment of your time to review this online presentation detailing how we can help you grow your business and design a sustainable solution to your long-term online marketing strategy.

The Real Estate SEO is a division of Inbound Marketing Group (IMG) in

Victoria, BC, Canada. A company built on loyalty, honesty, respect, integrity

and high standards.

Rare traits in an otherwise “hit & miss” industry of search optimization.

Our Mission Statement: to give ALL realtors the opportunity to compete at the

highest levels of their market.

Much like realtors themselves, we believe in providing an exceptional

experience that is built upon referrals from our happy and successful clients.

Our principle goal is to raise the bar for SEOs around the world and to be

recognized for our contributions to the community we are part of and make

a living from.

Our PurposeWhy we do what we do


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EvergreenAll of our lead capture funnels are

dynamic and continually relevant to your target demographic.

Sustainability is Key!Sustainable marketing solutions is our forte

NetworkingWe are masters of relational networking and every client receives our incredibly

effective outreach program.

ProvenOr the past 15+ years our exclusive

online marketing strategies have proven to be the most effective in the industry.

InnovatorsAs technical SEOs and inbound marketing executives, we reshape the industry with

our revolutionary strategies

A few reasons…

Diversified marketing efforts are a great contingency plan that helps prevent the chances of having all of your eggs in one basket for lead generation.

85% of Google users claim they trust organic over paid. So if you are ignoring SEO then you’re essentially ignoring 85% of your potential market.

Forward-thinking realtors understand and appreciate that although SEO is not a quick fix, over the long-term strategy it can’t be beat.

Many realtors understand that PPC is not sustainable whereas our custom designed strategies are but not only that…easily scaleable.

why smart realtors choose to invest in sustainable online marketing


10Inbound MarketingThe Proven Roadmap to Success

Nurture

Analyze Convert

Attract

Content offers, calls to action and landing pages

Email marketing and follow-up, additional offers and lead intelligence

Online search, social media, PPC and content marketing

Track and measure, key metrics and make necessary adjustments


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Attractattraction marketing

Definition:Attraction marketing is the use of marketing techniques specifically designed to

teach the customer what you are doing and how a service or product will benefit

them well before they actually purchase it.

Organic Search RankingSEO is the single-most important element to future lead

attraction within any inbound marketing campaign.

Content MarketingEver heard the saying, “content is King” well when used with a

high level of quality and distribution, can produce amazing results

Pay Per ClickWhen used as a secondary measure of traffic attraction, PPC can

be useful for startup inbound marketing campaigns

Social MediaProbably best known for word of mouth viral advertising, social

media can produce leads when within the proper strategy

AttractAttraction marketing

the more lines you put in the water the more fish you’re going to catch!


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Convertconversion points

Definition:The conversion rate is the percentage of users who take a desired action. The

archetypical example of conversion rate is the percentage of website visitors

who buy something on the site.

ConvertConversion points

you don’t close a sale, you spark a relationship

Landing Pages Convert!

…it’s what they do.


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Nurturepost-sale nurturing

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NurturingPost sale nurturing

value the relationship more than making your quota

Research buying cycle w/sales teamGoal: figure out where your offers fit in to the buying cycle

Test campaignGoal: checking to make the emails are written well, include

links and are clear to the recipients

Develop campaign goalsGoal: create a goal for the campaign and each email so you

can measure the campaign’s effectiveness

Write each emailGoal: move the leads down the buying cycle in order to

better qualify them for the sales team

Fix emailsGoal: fix the emails with low click through rates,

conversions or high unsubscribe rates

Goal: determine the campaign’s effectiveness & performance

Measure the results

6 Steps to Lead Nurturing

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2

3

4

5

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Analyzerinse & repeat

Definition:Analysis of data is a process of inspecting, cleaning, transforming, and modeling

data with the goal of discovering useful information, suggesting conclusions, and

supporting decision-making.

Search Engine Results Pages (SERPs)Ranking data from the 3 major search engines tell us a story

of how our organic SEO efforts are performing.

Conversion & EngagementAnalytical data from conversions, engagement and other

behavior, is critical to inbound marketing to determine what

to repeat, improve and what to let go.

Google AnalyticsProbably the most telling of all analytical data is that of

Google Analytics. We focus heavily on custom reporting.

Google Search ConsoleGoogle’s latest revision of what use to be Google

Webmaster Tools, is immensely useful for gauging SEO.

AnalyzeAnalyze data then rinse & repeat

all the data is there waiting while absolutely

useless until we use it

Ways We Save YOU MoneyWorking with the best in the industry has its perks

Our SEO and lead generation strategies include PPC ad-spend budgets within each contract and therefore saving you time & money in management.

PPC Included!

Organic search results is the holy grail - especially when you are on the first page for your target keywords. Maintaining that ranking is equally important.

Organic Results

When marketing online the most important aspect to any evergreen strategy is to lower your cost per lead. We accomplish this in spades.

Lower CPL

Probably the best part of working with The Real Estate SEO is the fact that all of our strategies are both scaleable and sustainable making the sky the limit to what can be accomplished for your business.

Scaleable & Sustainable


20Serving Both Canada & The USAWe are servicing realtors currently within Canada and the United States


21Meet Stephanie…a top realtor for a leading brand

the top of her game!For years Stephanie was at…


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Until…


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she lost all her trafficOne day Stephanie woke up to find out…


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Google top ad positions go to the

highest bidderStephanie was no longer on Page 1. She was outbid!


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bumped from searchIn a single moment you can be…

…from something as simple as a new realtor willing to spend more than you


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…and then she met The Real Estate SEO!


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And now Stephanie is back on top of search


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…with our evergreen SEO solutions!

85% of all searchers click on ORGANIC results over paid


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The best part of it all?


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It’s all organic, sustainable and

scaleable…and doesn’t rely on the unpredictability of PPC campaigns!

putting all your eggs in one basketBy relying on Google PPC you are…

The example presented next is based on the following considerations…

Company does $1.4 million in sales per week

Client had existing SEO over previous 6 years

SEO efforts were targeting 22 highly competitive keywords

Client realized the obvious power of SEO and ultimately increased budget to 4X


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0

4250

8500

12750

17000

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

GOOGLE ORGANIC GOOGLE PAID

Organic vs. Paidthe monetary side of the story

The chart below represents a comparison between organic search traffic and paid Google traffic as performed on a

high profile/budget client with deep pockets. Understand this is an extreme case but none the less proves a point.

As you will notice below, the organic traffic exceeds the amount of paid search traffic by a large margin each month.

However the real truths lie within those figures and that is…

The costs per year the client spent on Google PPC was over $864,000/yr while the costs for the organic search traffic

was a mere $42,000/yr. That translates to $72,000/mth for PPC with SEO at $3500/mth.

IT’S ALL RELATIVE!Numbers are numbers but one consistent is…


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Responsive & Quick

DesignEveryone Has One!

ConvenienceHighest Open Rate

Ads

In a few months Google announced mobile search will be their primary index

Google Mobile Update credits web sites that are mobile-friendly in search

Recently a seismic shift occurred and now there are more mobile users than desktop

Everyone is on mobile!

Are You Mobile?here are a few reasons why you should be

Mobile Marketing


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Websitetherealestateseo.com

[email protected]

Phone1-250-999-6989

Contacting UsGetting a hold of us is easy!


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THANK YOUFrom all of us at The Real Estate SEO we want to thank you

for reviewing our company presentation. Have a great day!