THE RESULTS OF INTERNATIONAL SPECIALIZED EXHIBITION

MITEXNovember, 8-11, 2011

Moscow, Russia

Organizer Strategic Partner Official Support Support of visitor’s programs

Official Sponsor

Topics

• Abrasive materials• Batteries• Compressors• Consumables for electric tools (equipment)• Containers and package, devices for workshops

and warehouses• Diamond and cemented-carbide tools• Equipment and technologies for electric

discharge• Equipment for automobile maintenance station• Equipment for blasting (shot blasting and sand

blasting)• Equipment for municipal services• Equipment for welding• Fasteners• Forestry equipment• Gardening tools and equipment• Generators• Hand tools• Hydraulic hand equipment and accessories

• Marketing, exhibitions, advertising• Measuring and testing equipment• Moulds• Painting tools• Pneumatic equipment and accessories• Power hand tools• Precision tools• Processes for tools manufacturing and

restoration• Scientific and technical literature and information• Security and alarm systems• Specialized tools and equipment• Surface finishing technologies• Tools and equipment for civil engineering• Tools and machine-tools for working of metal,

wire, piping, stone glass, ceramics, plastic• Washing machines and refuse collectors• Wood-working tools• Working clothes and safety equipment

Results• 450 exhibitors

• 16 countries represented: Germany, India, Italy, China, Latvia, Liechtenstein, Poland, Portugal, Republic of Belarus, Russia, Spain, Taiwan, Ukraine, France, Sweden, UK

• More then 10 000 visitors

• 95% of visitors are specialists

• The total square of the exhibition is more then 22 000 sq.m.

Audit• In 2010 and 2011 MITEX was audited

• At the end of 2011 MITEX became an UFI approved event as the evidence of the high level of specialized event

Advertising campaign of MITEX 2011• 40 specialized published mass media

• 16 largest specialized web sites

• Internet campaign

• Direct mailings for potential clients (more than 80 000 adresses)

• Invitation tickets’ delivery (by post – 30 000 invitations, promotion - 6 000 invitations)

• Issue of MITEX NEWS (delivery with the Publishing House POTREBITEL, at the specialized exhibitions, regional chains of instrumental shops)

Business program of the exhibition• Omega Group, LLC: Seminar «Minimization of commercial risks due to long-period delivery of goods» • RATPE: Conference «Russian power tools & small machinery market. Situation and perspectives

• NANOTECHNOLOGIES, LLC: Seminar «Lubricants for electric and gasoline tools: application of oils and plastic lubricants»

• Kondtrol, LLC: Seminar «Market of construction lasers in the Russian Federation. Trends, perspectives, innovations»

• MITEX Demonstration Zone – presentations, master-classes and shows of exhibitors – German Tools, Robert Bosch, Geopribor, OREGON, Hi-Tech Tools, Interskol, DeWALT, ELORA, FISKARS

• Presentations and promo-events of exhibitors - Wood Master Magazine, AvanTehnik, Tehkontrakt, DeWALT, Distribution center UNISAW, Hi-Tech Tool, Hermes, etc.

• PARKLINE LOGISTIC: Seminar «Application aspects of carrying out external trade operations in the conditions of the existing Customs Union and Concepts of Russian Federal Custom Service as to moving the custom procedures to the Russian frontiers»

• Hermes, LLC: Seminar «Innovations from the famous brands: Sturm!, Energomash and BauMaster»

Seminar " Russian power tools & small machinery market. Situation and perspectives“Reports:

• Russian market of power tools, measuring equipment, garden equipment and generators. Current situation and prospect.Dolgorukov Alexander , Chairman of Marketing Committee of RATPE

• Harmonization of national standards with international ones in the field of power tools Zazhigalkin Alexander , Deputy Head of the Federal Agency for Technical Regulation and Metrology.

• Technical regulation, standardization and compliance assessment within the Customs Union between Belarus, Kazakhstan and Russia. Lotsmanov Andrey , Chairman of the Council for Technical Regulation and Standardization in the Russian Ministry of Industry and Trade of the Russian federation

• New rules regulating foreign economic activities in the Customs Union. Lyakisheva Marina, Member of the Expert Council on customs regulation of the State Duma and the Commission of the customs union

• About corporative department of «Small-scale mechanization systems for building industry» at Moscow State University of Civil Engineering Professor Drozdov Anatoliy, Head of corporative department, Moscow State University of Civil Engineering.

0,12%

0,27%

1,14%

1,36%

1,44%

1,63%

2,70%

2,78%

3,48%

4,34%

4,58%

4,58%

71,57%

0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00%

Moscow

Central Federal District

CIS countries

Saint Petersburg

Moscow Region

Far Abroad Region

Volga Federal District

Northwestern Federal District

Siberian Federal District

Urals Federal District

Southern Federal District

North Caucasian FederalDistrictFar Eastern Federal District

Visitor’s geography

11,05%

0,69%

1,07%

1,58%

2,68%

2,89%

2,99%

3,75%

4,09%

4,47%

6,06%

9,81%

27,60%

32,52%

36,44%

0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00%

Wholesale

Retail

Construction, overhaul

Machinery

Wood industry

Military-industrial complex

Private master

Projecting, architecture

Transport

Forestry

Housing services

Mass media

Education

Fuel and Energy complex

Other

Visitors’ industries

13,13%

19,08%

20,98%

30,67%

40,21%

0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00% 45,00%

Dealer/distributor

Retailer

Producer

I use tools in my work

Other

The types of visitors’ companies

13,04%

2,10%

2,85%

3,58%

24,75%

28,47%

30,20%

0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00%

General manager, owner

Manager

Middle level manager

Science

Teacher/student

Civil cervant

Other

The position of visitors