the role of content in your email
DESCRIPTION
Email messages can end up in the spam folder because of infrastructure issues, sender reputation, and content. Spam filtering is also a big piece of the puzzle. To fix the problem it may take only fixing one thing, or you might have to modify a lot. - PowerPoint PPT PresentationTRANSCRIPT
THE ROLE OF CONTENTIN YOUR EMAILS.(HOW MESSAGE CONTENT IMPACTS EMAIL DELIVERABILITY)
PRESENTED BY HEATHER SEITZ
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
RULE:A primary factor in whether your email hits the is message content.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
1. Links in your emails
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
NOTE:This includes link to images in your messages, if you’re using HTML!
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
2. NUMBER OF LINKS
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3. OVERALL MESSAGE CONTENT
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
4. HTML vs. TEXT
RECAP.THINGS TO
TEST FOR INBOX
PLACEMENT
1. The actual links in your email messages.
2. The number of links in your email messages.
3. Overall message content
4. HTML content and general formatting.
THE ROLE OF CONTENT ININBOX PLACEMENT
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