the social express
TRANSCRIPT
Pauline Soudy @ Green Drinks Shanghai / 22 Jan 2015
The case of Social & Environmental Entrepreneurship : a sector with unlimited
potential
A sector seriously considered :
• Many laws are on the go woldwide to sustain social entrepreneurship : In Europe, In the US even in Tahiti.
• The financial tools to support social entrepreneurs are expanding : Impact Investors, Foundations, Crowdfunding, etc.
• An increase of organizations dedicated to its promotion : events, summits, gatherings, conferences, dedicated media
A very dynamic sector, attractive for the Youth & the entrepreneurs :
• 9% under 30 y.o. are employed in it ;
• 3000 000 of volunteers in France ;
• 1/4 of the enterprises created go social in Europe.
2
A huge lack of image :
• A very closed sector : historical actors, business schools, big corportations & politics ;
• Only 1/10 of the worlwide population is aware of what is social entrepreneurship ;
• A concept in a binary interpretation : Business VS Social.
The Entrepreneurs are isolated, unprepared with iniqualities to get support :
• The existing solutions are not good enough to sustain the social entrepreneurs on the long run : training, brainstorming, hard selection process, etc.
• The competencies between the North and the South are widening as regard of the capacity bulding programs.
3
The case of Social & Environmental Entrepreneurship : a sector remaining with big
challenges to be solved
4
How we help social entrepreneurs
Our experience Social Express Asia
Perspectives
We organize a yearly program to support the social entrepreneurship sector and its actors while
training the Youth to leadership
Our Mission : • sustain the ventures of social projects to become structured social enterprises ; • train the Youth to engage in a responsible path.
1.Travelling to disclose, create and highlight the social entrepreneurship ecosystems
2.Collective intelligence to structure social entrepreneurs’s impact and train the Youth to leadership
3.A yearly promotional event – The Social Entrepreneurship Fest – to change people’s mind on social entrepreneurship
5
1.Travelling to disclose, create and highlight the social entrepreneurship ecosystems
A program based on a 15 days travel, in at least 2 cities, to create/highlight one ecosystem and especially the entrepreneurs locally & globally.
1. Selection of cities with a potent ia l of soc ia l entrepreneurship
2. Ident i f icat ion and connection with local partners
3. Sélection of social projects in quest of self sustainibility
6
2.Collective intelligence to structure the social entrepreneurs impact and train the youth in
leadership Each travel mobilizes the expertises of 20 profiles selected in a range of
18 - 35 years old with different & complementary skills
1. launch of a call to candidates on a 2 months period for each travel
2. before the trip, 3 weekends training in entrepreneurship
3. During the trip, 5 teams of 4 prototyping 1 solution for 5 entrepreneurs in each city
4. A 6 months acceleration to implement the solutions created
with the local partners
7
3.A yearly promotional event – The Social Entrepreneurship Fest – to change people’s mind
on social entrepreneurship
Each year, the social entrepreneurs we help are gathering to promote and co-create during an international festival
• One event on public places to offer a new visibility in direct contact with citizens • Mini challenges to interact and discover the social entrepreneurs.
• Interactive roundtables on specific thematics to promote the partners.
8
9
How we help social entrepreneurs
Our experience Social Express Asia
Perspectives
Back in time : Social Express 2014– Paris & Bucarest
20 profiles selected :
• Expertises and Complementary :
30% students, 35% juniors et 35% séniors
• Various backgrounds :
20%Business, 20%Science, 20%Design,
20%Communication, 20%Social.
8 Entreprises supported based on a 3
thematics related to development :
• Health & Handicap
• Environment & Biodiversity ;
• Education & Involvment.
10
Challenge : How to attract new volunteers ? Solution(s) prototyped : Communication Plan for one year.
Challenge : How to trig new clients and accelerate the process of purchasing ? Solution(s) prototyped: Presciptors Plan for one year.
11
Challenge : Where to implement Kialatok’s HQ ? Solution(s) prototyped : Matrix of opportunities in the whole Paris to find the best place to implement Kialatok’s HQ as regard to potential clients and key-valous of the project.
Challenge : What Business Model for I Wheel Share ? Solution(s) prototyped : Creation of an e-shop, online market place for handicaps with products and services related to leisure, sexuality, design and arts.
12
Challenge : What fundraising strategy ? Solution(s) prototyped : Online/offline Communciation Plan for one year.
Challenge : How to integrate the tourism market in Europe ? Solution(s) prototyped : Promotional Plan for one year.
13
Challenge : What Business Model for Via Happiness ? Solution(s) prototyped: Mix Marketing Plan of a theater which scenarios & representations are co-created with children.
Challenge : What Business Model for Light into Europe? Solution(s) prototypée(s) : Mix Marketing Plan of a « ressourcerie ».
14
15
How we help social entrepreneurs
Our experience Social Express Asia
Perspectives
Social Express 2015
Social Express Asia China / Cambodge
Our Partners so far :
16
Planning :
14/01
28/02
14/03
18/04
15/05
12/06
12-21/06
21-28/06
29/06
15/07
15/10
15/12
Social Express 2015 Launching Season
The 20 candidates are selected
Training on Social Entrepreneurship
Training on Intercultural Management
Training on Innovation
Social Express Departure Conference
Social Express in Shanghai
Social Express in Cambodia (PP)
Social Express Closing Conference
Social Express retreat
Social Express Ile de France COP21
followed by The Social Express Festival
Social Express at COP21 Paris
Social Express in Shanghai 12 to 19 of June: What’s in it?
STRUCTURE 1 Week to help Social &
Environmental projects to structure their ventures
17 In partnership with Non Profit Incubator
COWORK 20 French people will collaborate with 5 social & environnmental
projects from China
SHARING 2 open events so Chinese People
can increase their awareness
2 workshop sessions so Chinese people can interact with social &
environmental projects.
PROMOTING CHINA 2 events in France so Fench
People can know what is stands in China !
1 Festival in France celebrating the initiatives helped in Shanghai
COP21 Social & Environmental voice of China in Paris
Climate the next of December
Social Express in Shanghai 12 to 19 of June: Which impact?
18 In partnership with Non Profit Incubator
A real multicultural collaboration that will benefit to the participants, the social entrepreneurs and all the actors that would like to take part in, thanks to the participative workshops: - Brainstorming - Prototyping
A real sharing experience about Chinese and French social entrepreneurship ecosystem (challenges, stakes, trends) thanks to the open events: - Launching night - Innovation night with the candidates pitch
A will to achieve a long-term impact thanks to: - The 6-months acceleration program: help the SE’s to implement the prototypes - The realization of a video in which all Chinese participants could share their ideas/
wishes about the future of SE in China broadcast during all the next SE events
19
How we help social entrepreneurs
Our experience Social Express Asia
Perspectives
Our goals
20
2 programs per year 100 entreprises supported - 100 young people trainned
A consulting branch Reinvent the financial business model of SME’s
At one glance : Contact
In France Heremoana Puhetini
[email protected] (+33).06.68.81.76.32.
Skype : puhetini.heremoana
In Shanghai Pauline Soudy
[email protected] (+86) 156 0168 5407
On the Web : Website: www.social-express.fr Facebook : www.facebook.com/SoExpress Twitter : @Social_Expres
Social Express : NPO, original tr ips for social entrepreneurs and the Youth.
What for ? • Sustain social entreprises ; • Train the 18/35 y.o. ; • Disclose the sector.
How to engage ? • Candidate ; • Benefit from our experience; • Become partner.
21