the startup owner's manual
DESCRIPTION
Infographic PPT about starting, directing and scaling a startup, based on validated customer insightsTRANSCRIPT
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The Startup Owners Manual
Stanford - School of EngineeringU.C. Berkeley - Haas School Of Business
www.steveblank.comTwitter: @sgblank
Steve Blank
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See the Animated Version of this Presentation at:
http://www.slideshare.net/sblank/the-startup-owners-manual-sxsw-the-
movie-2
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This Talk is Based On• Business Model Generation• The Lean Startup• Four Steps to the Epiphany
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This Talk is Based On• Business Model Generation• The Lean Startup• The Startup Owners Manual
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Not all those who wander are lost
Bilbo Baggins
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The Search for a Path
1602 - 1908
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The Path to Business Execution
But Startups are Not Smaller Versions of Larger Companies
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From Atoms to Bits
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The Startup Path
Search Versus Execution
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What’s a Startup?
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What’s a Business Model?
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Value Proposition
What Are You Building and For Who?
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Customer Segments
Who Are They?Why Would They Buy?
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Channels
How does your Product Get to Customers?
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Customer Relationships
How do you Get, Keep and Grow Customers?
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Revenue Streams
How do you Make Money?
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Key Resources
What are your most important Assets?
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Key Partners
Who are your Partners and Suppliers?
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Key Activities
What’s Most Important for the Business?
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Cost Structure
What are the Costs and Expenses
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Turning Hypotheses Into Facts
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The Four Steps – The Startup Path
Customer Development
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Customer Development
There Are No Facts Inside The Building, So Get the Heck Outside
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Customer Development
Test the Problem, Then the Solution
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Customer Development
The Entrepreneurial Journey
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Startup Owners Manual
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Startup Owners Manual
National Science Foundation
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• Yes there’s an E-Book version coming• Free autographed copies - Sunday
Startup America Salon E 1:30 -3pm
Startup Owners Manual
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Examples from the Book
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Examples from the Book
Step-by-Step for b
oth web/m
obile
and physical ch
annels
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Customer Relationships
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Customer Relationships Web/Mobile Products– Get Customers
© 2012 Steve Blank
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Customer Relationships Web/Mobile Products– Keep Customers
© 2012 Steve Blank
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Customer Relationships Web/Mobile Products– Grow Customers
© 2012 Steve Blank
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Customer Relationships Web/Mobile Products Get/Keep/Grow
© 2012 Steve Blank
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Customer Relationships Physical & Web Mobile Are Different
© 2012 Steve Blank
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Customer Relationships Physical & Web Mobile Are Different
© 2012 Steve Blank
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Make Your Lives Extraordinary