the state of ux profession in indonesia
TRANSCRIPT
The State ofUX ProfessionIn IndonesiaJuly 2016
Somia Customer Experience
UX field has grown
rapidly in Indonesia,
and we believe many people are keen to understand
about the current state of this profession in the country.
This survey is an attempt to learn about the people who are
driving UX practice in Indonesia, their background,
and their roles within the organization.
Brought to you by Somia Customer Experience 01
Method
Online survey.
27 June - 17 July 2016.
Spread through communities :
UXID Facebook, WhatsApp,
Slack group, Unite UX.
119 respondents.
Disclaimer: It is an attempt to gather information from UX professionals around the communities. We are aware of the limitation of this method in terms of
distribution and data collection, as this may not fully represent the whole Indonesia. Please use the gathered findings as a reference only.
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UX is one massive field. The deeper you dive in,
the more you're surprised that you'll be doing
what you wouldn't thought you'd be doing before.
UI/UX Designer
03Brought to you by Somia Customer Experience
0501. Demographic
0702. UX Maturity
1303. UX in Organization
2204. Daily Life
TABLE OF CONTENT
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01. DEMOGRAPHIC
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MALE
A C B G H D F E
GENDER
EDUCATION
LOCATION
Demographics
UX profession in Indonesia is male-dominated,concentrated in Greater Jakarta,with majority holding IT Bachelor Degree.
73.6%FEMALE
26.4%
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Purworejo
Malang
Greater Jakarta
80A.
4D.
1G.Ponorogo
Bali
Jogjakarta
14B.
3E.
1H.Abroad
Surabaya
Bandung
3F.
3
10C.
Information Technology
Visual Communication
Media & Communication
Business
Other
66.7%
18%
3.4%3.4%
8.5%
67.1%Bachelor14.4%
Diploma
14.4%Master
3.3%High School/Vocational
0.8%Doctorate
02. UX MATURITY
07Brought to you by Somia Customer Experience
The trend is showing accelerated growth:
more people are jumping on the band wagon,
contributing to the growth.
Years of Experience in UX
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3-5 years
2006 2011 2013 2015 20162006 2011 2013 2015 2016
2 11 16 6161 29
75.7 %
13.4%
9.2%
5-10 years
more than10 years
more than 10 years 5-10 years 3-5 years 1-3 years less than a year
75.7% UX Professionalshave less than 3 years ofexperience practicing UX.
Interestingly, many of the previous roles stated may
be perceived as part of UX. There seems to be a varied
perception of what could be defined as UX job roles.
Moving Into UX
73.1% switched fromother job before takingup UX role.
ROLE BEFORE UX
21GRAPHIC
DESIGNER
4CREATIVE /
TECH DIRECTOR
2CONTENT
SPECIALIST
2PROJECT
MANAGER
2ANALYST /
STRATEGIST
1PRODUCT
DESIGNER
15WEB
DESIGNER
11PROGRAMMER
8UI DESIGNER
7FRONT-END
DEVELOPER
7MULTIMEDIA
DESIGNER
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Learning Resources
The resources tolearn UX is not limitedto a formal education.
PART OF FORMAL EDUCATION
PUBLIC ONLINE COURSES
PUBLIC OFFLINE COURSES
NON-STRUCTURED RESOURCES
Udemy, Coursera, Acumen,
Interaction Design Foundation
Somia Academy, Human Factor International (HFI),
Nielsen Norman Group (NNG), Cooper
Sample Size: 64
Meetups, Conferences,
Books, Youtube
17
13
7
27
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Always learn new knowledge everytime as there are many methods to UX that keep on evolving and can be explored deeper.
UX Designer
Majority of UX rolesare in the area ofDesign & Development
UX Roles
76.5%
10.1%
8.4%
5%
UX Designer, UI Designer and UI/UX
make up three-quarters of the roles under
Design & Development.
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DESIGN & DEVELOPMENTUX Designer, UI Designer, UI/UX Designer, etc.
GENERALConsultant, Lead, etc
RESEARCHUser Research
STRATEGYStrategist, Analyst, etc
Design & Developmentarea is male dominated.
UX Roles
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Female 15.4%Male 84.6%
Female 58.3%Male 41.7%
Female 60%Male 40%
Female 66.7%Male 33.3%
DESIGN & DEVELOPMENT GENERAL STRATEGY RESEARCH
UX ladies seem more apparent in general roles
and roles related to research & strategy.
03. UX INORGANIZATION
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Often company is stuck in legacy.
It takes hard work of convincing & across
departmental e�orts to really push for innovation.
UX Designer
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Most UX practitioners are in full-time positions,some hold managerial roles up to C level.
UX in The Organization
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UX roles in C level are found leading
the design team in startups or at agencies.
Full Time Sta�
52.1%Manager / Lead
18.5%Self Employed
9.2%Part Time / Contract
8.4%C Level / VP / Director
7.6%Intern
4.2%
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Interestingly, UX roles have also existed in
government and NGO, as service designer,
UI designer, and consultant.
Type of Organization
Agencies
In-houses
Freelance /Contract
Government /NGO
21.8%
17.6%
7.6%3.4%
49.6%
UX people aremost likely to befound in a startup.
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Internet,
IT &
Telco
Advertising
& Media
Retail &
General
Merchandise
Consulting
Services
Computer
& Consumer
Electronics
Travel &
Tourism
E-commerce Property Financial
Services
Social
Development
Jobs &
Education
Industry
UX roles are skewedtowards tech sector.
It is enlightening to see UX also starts to emerge
in less tech-focused industry such as social
development and education.
33
20
12
10 9
7
54 3
2
13
Rp
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79.8% work witha team in the o�ce.
Those who work remotely are mostly self employed /
part time workers, with job roles around UI Designer,
UX Designer, and Front-end Developer.
Work Location
49.6%
18.5%
79.8%
1.7%
Work at a companyo�ce / headquarter
Work remotely / ina distributed team
Work in a shared o�ce
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Only 26.8% work inUX team of morethan 5 people.
UX Team Size
4 of 6 organizations housing UX team of
10 people and above are startups.
Management's not ready to spend more on UX,e.g. that it needs actually a set of team not just 1-2 people to take tackle down the whole UX works.
UX Designer
1-2 people
3-5 people
6-10 people
11-20 people
20-30 people
46.2%
21.8%
4.2% 0.8%
27%
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Most of the organizationshave recognized theimportance of UX.
The larger the UX team size seems to
correlate with the recognition of its importance
to the organization.
9 of 9 organizations with UX roles in
C level mark UX very important.
15
30
45
Importance of UX
50 (42%)
26 (21.8%)
36 (30.3%)
5 (4.2%)2 (1.7%)
team of 5 and under
UX is not recognized UX is very important
team of more than 5
HOW DOES YOUR ORGANIZATION VIEW THE IMPORTANCE OF UX?
1 2 3 4 5
Lack of standardof remunerationwithin the field.
Take Home Pay
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There seems to be no strong relation between
take home pay and education level, years of
experience, or position level.
5-10 years
3-5 years
1-3 years
less than 1 year
10
0
20
30
below 5mio
5-10mio
10-15mio
15-20mio
20-30mio
30-50mio
above50 mio
10
0
20
30
below 5mio
5-10mio
10-15mio
15-20mio
20-30mio
30-50mio
above50 mio
self employed
c level
manager
Intern
part time
full time
TAKE HOME PAY BASED ON POSITION LEVEL
TAKE HOME PAY BASED ON YEARS OF EXPERIENCE
04. DAILY LIFE
22Brought to you by Somia Customer Experience
Project timeline is often limited, therefore
we can’t scoop in an in-depth research.
UX Designer
23Brought to you by Somia Customer Experience
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On average, the time spent on UX activities is25.6 hours per person per week.
Hours Spent on UX
It is surprising that almost half of key UX roles, even with UX / UI in their job titles, clocked in 20 hours or less.
We’re curious whether this is due to varied perception of activities that contribute to UX.
We also wonder what they are doing when they are not doing UX activities.
spend 21-40 hours
or less per week
spend 11-20 hours
per week
spend more than
40 hours per week
spend 10 hours
or less per week
31.9%
13.4%
11.8%
42.9%
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WIREFRAMING
USER TESTING
IDEAGENERATION
COPYWRITING
PROTOTYPING
USER RESEARCH
PRODUCTMANAGEMENT
PRODUCTSUPPORT
SKETCHING
VISUAL DESIGN
CODING
OTHERS
Big bulk of theactivities is spenton design, research,and ideation.
UX Activities
The rest are dispersed on management,
development, and other supporting activities.
91 75
69 66 66
71
57 24 16
14 7 3
UX professionals enjoy working in UX asit is enriching socially and intellectually, but stillface challenges due to lack of awareness andadequate support to grow.
Love & Hate
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making an impact
rich understandingof human
fostering innovation
creative thinkingand experimentations
limited awareness /understandingabout UX
di�culty to explainabout UX andits impact
lack oforganizationalsupport
time constraint
less than ideal UXimplementation
limited resourcesand assistance tolearn further
bridgingcollaboration
LOVE CHALLENGES
never endinglearning
UX?
?
With UX we can create products that truly change
the user’s life. I look for a job that has an impact
for many people, and UX accommodates that.
UX Designer
27Brought to you by Somia Customer Experience
Somia Customer Experience
www.somiacx.com
Thank you.
For more information regarding
this survey and report, please contact us at:
Free to distribute as long as the source is stated.