THE SWEET TOOTH

Examine Current Situation

Our major competitors are Jamba Juice, Orange Julius, Panera Bread, Starbucks, other small bakeries, coffee, and specialty shops.

The economy in edmond is Higher than the national average.

TYPE OF BUSINESS

General partnership

Equally owned and operated by Robert, Una, Aurora, Jordan, Malaki

S.W.O.T Analysis Strengths- We have competitive prices for higher quality products. Provide outstanding customer service. Small staff with low over head

Weaknesses- Small staff. Limited income for major advertising. New start-up company with little customer loyalty.

Opportunities- Mergers, joint ventures or strategic alliances. Moving into a new market segments that offer improved profits.

Threats- Other well known bakery and smoothies establishments.

EconomyEdmond economy is above national average.

Edmond, Ok Economy Last 4 Years

Yellow- Edmonds EconomyBlue- National Average

Segments &

Niches

Demographics

Age-The median age on edmond is 34 years old with 31,673 between the ages of 14 and 44.

Gender- 56% female 44% male

Median income- $66,476 annually (9% higher then the national average).

Ethnicity- 82.1% Caucasian, 5.4% African American, 2.0% Native American, 4.3% Asian, 4.3% Hispanic.

Geographic &Psychographics

Geographics - Edmond is located 13 Miles north of Oklahoma City in the center of the state. City limits: 90 square miles

Psychographics - Mid. to high income. modest lifestyles. High values and morals. 76% of residents recived college degrees.

Target MarketOur Target market is High school and college students between the ages of 14 to 26. Our market approach will be undifferentiated and target all markets with the same plan.

Marketing Mix

Products- At The Sweet Tooth we sale high quality ice cream, coffee, pies, breads and cakes, smoothies, and fruit fondue.

Price- Our prices are cost based.

Place- Our store will be located in Edmond, OK. strategically placed in between the three high schools and University.

Promotion- Our promotion will be a mix of personal selling, Advertising, and sale promotions.

THE END

Resources http://www.eeda.com/cgi-bin/index.cgi?name=demographics