the us experience case studies and examples from the ftc ...€¦ · amy ralph mudge...
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Amy Ralph Mudge
AllAboutAdvertisingLaw.com
The US Experience – Case Studies and
Examples from the FTC and Beyond
presented for
Canadian Institute’s Annual Advertising & Marketing Law
ConferenceJanuary 24, 2017
© 2016 Venable LLP
© 2016 Venable LLP
Common Ground 2014
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Canada Rocks!
© 2016 Venable LLP
2017
© 2016 Venable LLP
2017
© 2016 Venable LLP
Canada Rocks!
© 2016 Venable LLP
FTC -- a Year Ago and Today
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New FTC?
Health Claims
Doctor, Doctor
Thompson Twins
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Supple LLC (stipulated order)
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Aura Lab, Inc. (stipulated order)
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Prevagan Complaint (1/9/17)
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Mars Petcare US, Inc. (consent order)
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Green Marketing
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Volkswagen Group of America (stipulated order)
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ABS Consumer Products (consent order)
Beyond Coastal (consent order)
Erickson Marketing Group (consent order)
Trans-India Products (consent order)
California Naturel (Commission Opinion)
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Safety Claims
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General Motors (consent order)
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CarMax (Proposed Consent Order)
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Endorsements and Social Media
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Smart Click Media LLC (stipulated order)
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Supple LLC (stipulated final judgment)
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Warner Bros. Home Entertainment, Inc. (consent order)
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Warner Bros. Home Entertainment, Inc. (consent order)
This video is sponsored by Warner Brothers.
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Warner Bros. Home Entertainment, Inc. (consent order)
No one reads this far into the description.What are you doing snooping around.
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Lord & Taylor, LLC (consent order)
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Native Advertising
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Lord & Taylor, LLC (consent order)
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Consumer Reviews
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Consumer Review Fairness Act of 2016
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Consumer Perception
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Data Security/Privacy
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Ashley Madison (stipulated order)
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ASUSTeK Computer Inc. (consent order)
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United States v. Inmobi PTE Ltd., (stipulated order)
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Education/Business Opportunity
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DeVry Education Group (stipulated order)
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Trump University (NY Attorney General Settlement)
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Herbalife International of America, Inc. (stipulated
order)
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Consumer Financial Issues
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FTC v. AMG Services, Inc. (order)
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Western Union (stipulated order)
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© 2016 Venable LLP
Made in U.S.A.
© 2016 Venable LLP
Chemance, Inc. (Stipulated Order)
© 2016 Venable LLP
2016 Look Back in US Consumer Protection
Enforcement
• Health Claims
• Green Marketing
• Safety Claims
• Endorsements/Social Media
• Native Advertising
• Consumer Reviews
• Consumer Perception
• Data Security/Privacy
• Education/Business Opportunity
• Consumer Financial Issues
• Made in USA
© 2016 Venable LLP
2017 Predictions
• FTC: Refocus on hard core fraud, return to economic harm
analysis
• Back to basics with health claims
– Continued tagalong with broad review of marketing practices
• Renewed focus on survey evidence to support implied claims
• Made in USA may be reexamined
• Privacy/data security application to new technology albeit not
new ground
• CFPB: ????
• State AGs more activist
• Class actions increase
• Lanham Act cases on the rise
Amy R. Mudge
Partner
Venable LLC
202.344.4743
AllAboutAdvertisingLaw.com
Questions?