the user experience of you - jen dalton
TRANSCRIPT
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The User Experience of You
June 2015Jen Dalton
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Your personal brand is your…
Reputation
Promise
Calling Card
Reason to Say YES
Experience
Emotional Connection
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Goals for today
4
Your Brand Today
Tools & Actions
Be Your Best Self
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5 Reasons You Need a Personal Brand
6
Self Awareness
Value
Stand Out
Relevant
IMPACT
Build Your Brand Before You Need It
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CHANGE
Asking people to try something new…
3
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Connect quickly and move people
Functional Economic Emotional
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Don’t Know Yourself, Can’t Sell Yourself
Know Yourself(Discover)
First Impressions Last(Define)
Build a Relevant Brand(Differentiate)
The Art of the Pause(Protect)
Interact with Intention(Build)
Be a Noisebreaker Not a Noisemaker(Leverage)
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How do you show up?
Reality Perception
How You See Yourself
Who is your
audience?
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Gain clarity on your why.Lo
w P
ass
ion &
Purp
ose
H
igh
Early Life Later
2012 – “Ah Ha” Moment
Rowing Coach
1 year
People ManagerMarketing Strategy
I am the Purpose Sherpa for executives and entrepreneurs.
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Asking for feedback is critical
______________
Choose words that describe you (Ex: fun, responsive, gutsy, on time, people person)
_______
______________
Ask customers to describe you (internal &
external)
_____
______________
Do these words align with what you would want said about you?
_____
Direct
Intelligent
CreativeBeyond the Box
Confident
Strategic
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Which audience cares about what you can offer?
Customer Segment: Customer Segment: Customer Segment:
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First Impressions are Critical
Know Yourself(Discover)
First Impressions Last(Define)
Build a Relevant Brand(Differentiate)
The Art of the Pause(Protect)
Interact with Intention(Build)
Be a Noisebreaker Not a Noisemaker(Leverage)
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The elements of a first impression
55%38%
7%
The 3 V’s of Your First Impression
VisualVocalVerbal
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Key Concepts for You Today
Know Yourself(Discover)
First Impressions Last(Define)
Build a Relevant Brand(Differentiate)
The Art of the Pause(Protect)
Interact with Intention(Build)
Be a Noisebreaker Not a Noisemaker(Leverage)
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What makes you unique & original?
Company Related
Your Skill Set
Your Passions / Interests
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If you are yourself, there is no one like you.
Soundbites
Stories
Experiences
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Sound bites should be concise & precise
“Be a Noisebreaker, not a Noisemaker”
“Define your brand or others will”
“Personal branding is not personal bragging.”
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Key Concepts for You Today
Know Yourself(Discover)
First Impressions Last(Define)
Build a Relevant Brand(Differentiate)
The Art of the Pause(Protect)
Interact with Intention(Build)
Be a Noisebreaker Not a Noisemaker(Leverage)
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Think before you act. You cannot take it back.
23
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Key Concepts for You Today
Know Yourself(Discover)
First Impressions Last(Define)
Build a Relevant Brand(Differentiate)
The Art of the Pause(Protect)
Interact with Intention(Build)
Be a Noisebreaker Not a Noisemaker(Leverage)
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Video / Photos
Attending / Speaking
Conferences
Presentations
Social Media
Speaking / Meet Ups
Writing
Community
Ways to Build Your
Brand
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Topics Internal Evidence External
Day to Day Communications
(email, etc.)
Writing/Blogging
Talks/Conferences
Visual(Photos, Videos)
Your Department
AssociationsOrganizationsCertifications
LinkedIn/Intranet
Pick 3 Topics You Know & Grow Your Relevance
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Build an intentional user experience
Clarity
ConfidenceCompetence
Consistency
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The first 100 days are critical
Awareness
Familiarity
ConsiderationChoice
LoyaltyWhere do you “wow” prospects & customers?
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Key Concepts for You Today
Know Yourself(Discover)
First Impressions Last(Define)
Build a Relevant Brand(Differentiate)
The Art of the Pause(Protect)
Interact with Intention(Build)
Be a Noise breaker Not a Noise maker(Leverage)
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Being a Noisebreaker means being Relevant
(Authenticity + Mastery² + Empathy) * Action = Relevance
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Map your key relationships, any gaps?
Dean Thomas, “Mapping Your Network”, © 2009
Inside Your Team Inside Your Department Outside Your Department
Ju
nio
r
Pe
ers
S
enio
rs
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Identify your user experience plan for the year
Jun Jul Aug Sept Oct Nov Dec
Keep
Stop Doing
Start Doing
Change / Tweak
User Experience Road MapIllustrative
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Set aside time for You (no one else will)• Block 10’ a day to share any content via email or LinkedIn
that builds your brand
• Monday Morning Matters (or Friday)• Plan for the week, what is coming up that you have to get
right
• Prep for meetings• Know who is there• Practice what you will say & what points are on brand for
you
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1 2 3
3 Actions from Today
26BrandMirror © 2015 | @BrandMirror
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Thank You!
www.brandmirror.com@BrandMirror
3 Sessions – first to email me with feedback!
27
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Increasing your relevance and visibility
Outside Your Company
Inside Your Company
Your Team
YOU
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Coach
Entrepreneur
Unique Promise of Value
Gutsy leader committed to enabling others to live their passion and deliver on their unique promise of value through structured ways to
move the needle on their brand and their impact.
Front Line People
Manager (Operations)
Product Managemen
t
Chief of Staff
Define Your Promise
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Key Concepts for You Today
Know Yourself(Discover)
First Impressions Last(Define)
Build a Relevant Brand(Differentiate)
The Art of the Pause(Protect)
Interact with Intention(Build)
Be a Noisebreaker Not a Noisemaker(Leverage)
BrandMirror © 2015 All Rights Reserved.
In a recent Jobvite survey, 55% of recruiters change their mind about a candidate once they see their social media profile.
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Be clear on your value and your goals
Highlight Your Transferable Skills
Communicate Your Goals & Interests
Show Up Prepared to Every Interaction
Know What Skills Matter
Know & Grow Your Network
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You Build Your Relevance in Every Interaction
12-13-13 © Media Mates Oy
02-04-14 © monkeybusinessimages
07-08-13 © shironosov
05-01-13 © pagadesign
Build Trust & Transparency In Your Team
How to make virtual work Know When to Show Up in Person
Consistent meeting times Identify key meetings & attend
Clear roles & expectations Do network when you visit
Let people see you (video when possible, put your photo on your email)
Make offers to present on relevant topics & represent your team & dept
Attend conferences (virtual or in person) and share your learnings
Rotate responsibility for leading meetings, organizing events, and reporting out on projects
Give, Give, Get (send helpful articles, recognition, help others)
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“Know, Show, Grow” – William Arruda
Purpose, Passion, Vision, Values Strength
s
Audience
Logo, Name, Tagline
Colors & Fonts,
Images & VisualsEvidence
, Stories & Sound
Bites
Physical & Digital Marketing
Website & Social Media
LinkedIn, Resume
& Bio
Your Personal Presence
YOU