the vine that binds // michigan avenue magazine (december 2012)
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The Terlato family can trace their roots in the wine business back to Chicago’s West Side during the depths of the Great Depression. Seventy-five years later, this prominent family of vintners has enjoyed great success, yet is still striving for perfection.TRANSCRIPT
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features 102 Stronger than Ever
Cover star Jennifer Hudson talks with
fellow singer Kelly Rowland about
motherhood, stardom, and leaving
the past behind.
Photography by Robert Erdmann/August
106 The Vines That BindTerlato Wines has its headquarters and family
roots in Chicago, vineyards in Sonoma, and
its ambitions set on attaining perfection.
By Seth Putnam
Photography by Tim Klein
114 The Nutcracker Business
Take a peek behind the
curtains at the Joffrey’s
production of this
beloved classic.
By Kerry Reid
Photography by
Jeff Sciortino
120 Go for the BoldThe season’s most
luscious jewels set a new
gold standard.
Photography by Brian Klutch
Styling by Laurie Brookins
December 2012/January 2013
114 The Nutcracker BusinessAnastacia Holden performs the part of Clara in the Joffrey’s Nutcracker.
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A view from the hills of Chimney Rock Winery, the Terlato’s vineyard in Napa Valley.
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John Terlato tastes wine from the barrel to test the complexity of his new vintage.
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The Terlato family can trace their roots in the wine business back to Chicago’s West Side during the depths of the Great Depression.
Seventy-five years later, this prominent family of vintners has enjoyed great success, yet is still striving for perfection.
BY SETH PUTNAM PHOTOGRAPHY BY TIM KLEIN
THE VINES THAT BIND
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Chairman of the 1970 Columbus Day Parade, Anthony Terlato with his sons, Bill and John, and Mayor Richard J. Daley.
John Terlato tastes grapes straight from the vine to check their harvest readiness.
The Chimney Rock estate was built in the Cape Dutch-style of South Africa.
Anthony Terlato and his father, Salvatore, at their retail shop in 1955.
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A
fence lizard clings to a velvety cluster of Cabernet
Sauvignon grapes, his blood still too cold to manage much
movement in the foggy Napa Valley morning. With the
September sun yet to burn off the clouds, the sky is a giant
soft box, bathing the vines at Chimney Rock Vineyard in a
diffuse glow. The lizard shifts languidly to the backside of the grapes as a
hand plucks a nearby bunch.
John Terlato pops one of the grapes, no bigger than a blueberry, into his
mouth and uses his teeth to peel back the skin from the sweet flesh. John,
who owns the vineyard with his father, Anthony, and brother, Bill, has
flown in from their Chicago headquarters in advance of the crush, making
sure these particular grapes are worthy of becoming a Terlato wine. He
spits the seeds into his palm and examines them while his taste buds search
out the complexities in the fruit and the nuances of the soil. They’re also
straining to taste something else: greatness.
Later, as John makes his way down the hill to the vineyard’s cask storage
facility, he and Doug Fletcher, his head vintner, are deep in conversation
about whether 2012 will be a good year. They arrive at a Tomahawk
Cabernet that was barreled last week. John plucks the stopper from the
cask and uses a 50-year-old pipette to flood a wineglass with the ruby liq-
uid. There’s a lot riding on this wine, the same way there’s a lot riding on a
baseball team’s regular-season games on the way to winning the World
Series. If they want to bring home the pennant, they have to do this right
every single time. This is one of the wines, the family hopes, which will
cement the Terlato name as one of the best in the world.
He lifts the glass to his nose and breathes.
THE RISE OF AN EMPIREThis year marks the 75th since the family’s patriarch, Anthony Paterno
( John’s maternal grandfather), opened a wine shop at Grand and Western
Avenues on Chicago’s West Side during the Great Depression. Paterno’s
daughter, Josephine, would later marry Anthony “Tony” Terlato, who had
followed his father from the jam-packed storefronts of Brooklyn to Chicago
to open a wine store of their own, Leading Liquor Marts at Clark Street
and Ridge Avenue. Tony’s store was just across the border from Evanston,
which had been a nexus of the temperance movement. That turned out to
be a smart move; those who couldn’t get their spirits in the college town
found Leading Liquor to be a handy location.
But that was just one aspect of the Terlato
business savvy. At the time, the self-serve mar-
ket was wide open. But the hitch was that wine
wasn’t a desirable beverage in the dining realm.
Coffee was the drink of the day. That would all
change, thanks in part to Tony. In the evenings,
he would bring home bottles of quality wine to
accompany Josephine’s meals. He tasted them
blindly, over and over, honing his palate. As
Tony’s own appreciation was developing, so was
Chicago’s. He soon left the liquor store to join
his father-in-law’s distribution company, Pacific
Wine Company, which had grown out of that
original West Side storefront. Beginning as a suited and cuff-linked sales-
man, Tony first courted run-down liquor shops before shifting to
restaurants and trying to teach maître d’s about the harmony between fine
wine and gastronomy.
It’s a leap through 50 years of innovative business tactics, but Tony and
his father-in-law grew their company from a simple bottling and distribu-
tion house to an international importer. They became one of the most
influential traffickers of fine wine in the United States, and in the 1980s
Tony was almost single-handedly responsible for bringing Italian Pinot
Grigio to America.
All the while, he was spending a considerable amount of time getting to
know the great names in wine. He spent portions of his honeymoon learn-
ing from Robert Mondavi, who planted a seed in his mind about one day
owning his own vineyards. He was fortuitously seated next to wine writer
and entrepreneur Alexis Lichine at a dinner party in New York. Eventually,
he would become close friends and partners with Michel Chapoutier of the
famous Rhône family of vintners. Though his father-in-law was more inter-
ested in profit margins and supply and demand, it was as if Tony had found
his way into a different echelon altogether—a world where “quality” was
the secret password. Informing every decision he made was an unyielding
desire for the best wines, and not just because they were nicer on the tongue.
It was because he firmly believed in their business value.
“If you do business because of price, someone will come along with a
better price and steal your business,” Tony says on a September afternoon,
sitting in the parlor of Terlato Wine Group’s Lake Bluff headquarters, a
61-room Tudor Gothic mansion built in 1916. Empty wine bottles, signed
by their famous drinkers, are arranged neatly around the estate. A picture,
made with wine as the paint, depicts Tony and his smiling sons. “Quality,”
he adds, “is hard to take away.”
PERFECTING THE PALATEThat’s not to say it’s all about business. At the root of every boardroom
decision Tony makes is a prodigious sense of taste, an unabashed passion
for the way risotto plays with quail and porcini mushrooms, or the feel of a
Gagliole Pecchia Rosso on the gums. Taste is such a central concept to the
Terlato family that Tony even penned a memoir dedicated to it: Taste: A
Life in Wine—known simply as “The Book” to his sons, employees, and
friends. Each year, he hosts a legendary white-
truffle dinner at $500 a plate. Nonna Giarusso,
his deeply Italian grandmother, who rarely
cooked from a recipe and was famous for her
veal cutlet, informed Tony’s taste.
He founded a fine wine and food society that
includes some of Chicago’s most influential busi-
nessmen, musicians, and surgeons. It’s called
The Renaissance Club, and only 30 people are
allowed membership, because that’s the number
that makes for the most epic dinner party. At a
recent meal, a six-course soirée at Pelago
Ristorante off Michigan Avenue, Tony’s discern-
ing palate was in full form. Chef Mauro Mafrici PH
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“ If you do business because of price, someone will come along with a better price and steal your business. Quality is hard to take away.”—TONY TERLATO
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had just delivered a spectacular beef tenderloin in black-truffle sauce, and
Tony had selected the wine: a 1997 Gaja Costa Russi. He comes alive when it
hits his lips. “The wine we had before this was a very good wine,” he says,
referring to the Gagliole Pecchia. “But this? This is a firecracker. You feel it
up to your eyeballs!”
The same unbridled enthusiasm is so apparent in his sons that you can
almost see Nonna’s wooden spoon stirring the pot through the genera-
tions. On any given evening, John might present his three children with a
dozen different burger varieties and ask them to blindly rate them.
During a conversation with a friend about her favorite store-bought
tomato sauce, John told her: “I can do better.” He came back with his own
version (again, blindly tasted against 25 supermarket brands). It was so
good that he now jars the sauce and distributes it to a group of close
friends by invitation only.
MODERN TASTEMAKERSNow, with a third generation of Terlatos primed for the ascendancy, this
renowned taste shows no signs of disappearing—and that’s exactly the way
Tony wants it. If there’s one thing he prizes above his appetite and his busi-
ness success, it’s his family’s legacy. When he talks about the future, it’s
about how he’s going to become the modern equivalent of the old-world
names that have been making storied wine for centuries. “The people we
did business with talked in generations,” Tony muses. An oil painting of
himself hangs above the fireplace. He pauses before adding, “In America
in the 1950s, there weren’t many generations. But in Europe there were
families in the wine business for 29, 30 continuous generations. You would
see the portraits. And I’m thinking, how do I get to be 40 generations?”
Tony has already locked in his name as the American father of Pinot
Grigio and as the visionary leader of the business empire that transformed
the US wine industry. But he’s not satisfied. He wants to leave behind a
significant American wine—one that stands shoulder to shoulder with the
Mondavis, the Gajas, and even the Rothschilds and Contis.
His sons, Bill and John, share these dreams as they sally forth into the new
era. “The legacy my dad, my brother, and I want to leave is as winemakers,
despite what we’ve done as importers and distributors,” John says.
FRUITS OF THEIR LABORIn an almost providential turn of events in 1996, Tony fulfilled what Mondavi
had predicted 40 years before. He bought Rutherford Hill, one of the first
vineyards to introduce American-grown Merlot to the marketplace. In his
first meeting with his winery’s staff, Tony walked into the room with a stack
of magazine covers from Wine Spectator. He had Photoshopped a bottle onto
them with a headline that read “#1 Merlot in Napa Valley.” The date in the
corner was five years into the future.
“I said, ‘I’ll give you five years, or you’re gone,’” Tony remembers. “They
got us good numbers, but not good enough, so they were gone.” He fired
and replaced his entire staff.
Over the next several years, they acquired more vineyards: Alderbrook
in Sonoma, Sanford in Santa Barbara, Terlato in the Russian River Valley.
But one of the jewels came in 2000 when they purchased Chimney Rock,
nestled in the Stags Leap District, a narrow strip of land three miles long
and a mile wide, widely acclaimed for its favorable conditions for growing
Cabernet Sauvignon. In the famous Judgment of Paris in 1976, it was a
wine from this region that edged out the old-world Bordeaux and clinched
an American victory in a red.
“What’s happening in Napa right now is what happened in Burgundy,”
explains Fletcher. “People are recognizing that not every spot is great for
every wine.” The Terlatos are reverential when they talk about the volcanic
soil of this hallowed ground. They nod to the terroir, a French expression for
the role land plays in the taste of its produce. For Chimney Rock, this is espe-
cially pronounced in its Tomahawk Cabernet, which is grown on just one plot
of eight acres out of the vineyard’s 130 and deemed so good that it shouldn’t be
mixed with grapes from anywhere else. “You can drill down into California,
then Napa, then the Stags Leap District, then the specific vineyard,” John
explains. “With Tomahawk, it’s like you’re on the head of a pin.”
So far, it isn’t just the Terlatos blowing smoke. When Robert Parker, the
man with the million-dollar nose, tasted the 2007 Tomahawk, he gave it 91
points and wrote in his tasting notes that it was “a quintessential Stags Leap
Cabernet to drink over the next 10 to 15 years.” That’s not the only Terlato
wine to catch Parker’s nose: He scored their 2007 Ganymede as a 92 and
praised its silkiness and notes of “beef blood, crushed rocks, and earth.”
The Terlatos have also zeroed in on a key demographic: young millennials,
who obsess over the story behind what they consume like no generation before
them. The family have become regular guests on Bravo’s hit series Top Chef,
and of the show’s 3 million viewers, 80 percent are under age 35. “That tells
you who’s interested in food and wine,” says Bill, who judged the season finale
A worker at Chimney Rock drives through rows of vines.
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“ The legacy my dad, my brother, and I want to leave is as winemakers, despite what we’ve done as importers and distributors.”
—JOHN TERLATO
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Details on the barrels in Napa, California.
Winemakers at Chimney Rock clean and fill barrels.
Bill Terlato, Michel Chapoutier, Anthony Terlato, and John Terlato raise a glass of one of M. Chapoutier’sfine wines.
Anthony and Bill Terlato at Terlato Wines International in Lake Bluff.
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The Vintner’s CalendarCreating one of the world’s best wines is a task that requires the methods of a scientist, yet the sensibilities of an artist. Head winemaker Doug Fletcher unpacks some of the highlights of his year.
February: Pruning. The winemaking team carefully examines each vine, deciding which to cut and which to keep based on the year before. “The most important decision we make all year is pruning the vines because it determines the yield of the vineyard next year,” Fletcher says.March: Tasting. The anticipation in the air is palpable as the wine washes over Fletcher’s taste buds. In a given spring, he’ll sample vintages from the previous two years to get a sense of how they’ll develop. “This is your first chance to see what the wine is going to be like,” he explains. “We don’t have to worry about changing them very often because we tend to get them right in the vineyards.”July–August: Veraison, also known as ripening. “As the grapes are turning color, we’ll look for stragglers and assess how the vines are doing,” Fletcher says. “ Then it’s just waiting for the harvest.”October: Harvest. The vineyard gears up for action, with a battalion of workers ready to pick into the dead of night if the weather demands it. “The winemaking team is out every day, walking the rows and tasting the fruit, looking for the right flavors and seed maturation,” Fletcher says. “At some point over a couple of weeks, the skins will have softened enough. They’ll be less astringent, and you’ll know it’s time.”January–March: Dormancy. The term can be misleading—as the vines are resting, the work of the vintner and the vineyard staff is in full forward motion for next harvest. “I’m skiing in Telluride!” Fletcher jokes. “No, at that point we’re preparing for the process to happen all over again.”
in 2010. “What you wear, what you drive, what you eat, where you go—they all
reflect lifestyle choices. They’re seeking authentic experiences.”
High-end Terlato wines (like their headlining Episode and Galaxy blends)
are regulars in the retail division of Hart Davis Hart Wine Co., an upmarket
auction house in Chicago. There and elsewhere, there’s a marked sense of
admiration for the family’s ambition. “I just tasted the ’08 Cabernet from
Chimney Rock, and it’s a very good example of what the Terlato family is try-
ing to do,” chairman John Hart says, though he hesitates to rank any wine
without a blind tasting. “I respect them very much, and at our end of the busi-
ness, at the very top end, I can’t say that about too many people.”
NEVER SETTLINGIf simply wanting to be the best made it so, the Terlatos would be home free.
Plenty of people aspire to carve their names in history. What makes wine an
especially challenging arena is the crowd of grape-stompers who are all vying
for legend status. In a field where the gates were once shut except to aristo-
crats—people like the Prince of Conti and the Rothschilds, who own “the
king’s wine”—the doors have been blown open, and there are now more wines
on the market than ever.
Indicators like the score (on a 100-point scale) and price (cult wines like
Screaming Eagle can command thousands
per bottle) don’t always tell the full story. The
opinions of critics, too, can be brutally sub-
jective. “I really think the only difference
between a 96-, 97-, 98-, 99-, and 100-point
wine is the emotion of the moment,” Parker
told the Naples Daily News in 2007.
But Fletcher, the head vintner, isn’t wor-
ried. If the Terlatos are willing to fire one of
their previous teams, that means they’re will-
ing to outfit their current staff with whatever
tools they require to succeed. “The Terlatos
have given us a carte-blanche mandate [to]
produce world-class wines,” he says.
So Fletcher balances the vines with his pruning shears, sparing only the
grapes that will get the most efficient hydration from the stem. He clocks
the drip-irrigation, and when the time comes for barreling, he uses subtler
French oak instead of the cheaper American. He and his team have taken
apart every piece in the process like an engine, examining each piston and
gasket to see if it’s good enough. An example: At Chimney Rock, they
spent a chunk of time exploring equipment that would mimic an ancient
basket press. The process isn’t the most efficient, but it’s gentle. Modern
machinery that smashes the skins to the max could yield 10 to 12 percent
more juice, but, like squeezing a tea bag, it would also release astringent
flavors that would lower the quality of the wine. “‘This is the way we’ve
always done it’ is not a good enough answer,” Fletcher says.
Back at Chimney Rock, in the Napa Valley morning, John Terlato is twirl-
ing the Tomahawk Cabernet, splashing it high on the sides of the glass. He
inhales its aromas: hints of flowers, black currants, maybe a little cedar. Finally
he takes a sip, spreading it around his mouth and letting it coat his palate.
As John swallows, Fletcher looks him in the eye: “Not half bad, is it?” MA
“ ‘This is the way we’ve always done it’ is not a good enough answer.”
—DOUG FLETCHER
John Terlato
Barrels stored in the caves at Rutherford Hill Winery in Napa Valley.
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