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<ul><li> 1. A Walkthrough CRAF</li></ul> <p> 2. What is Vine?Vine is a new social media tool thatallows users to share up to 6 seconds oflooping video.Think of Vine as Twitter with video.Vine is structured like Twitter- Followers/Following system- Likes (Facebook)- Hashtags2 CRA 3. Vines Description in App StoreVine is the best way to see and share life in motion.Create short, beautiful, looping videos in a simple andfun way for your friends and family to see.3 CRA 4. A tour of Vine.4CRA 5. Home ScreenYour personal feed. - Posts within your network (your followings) onlyNew post button.Main Menu.5 CRA 6. Main MenuHomeExploreActivityProfile6CRA 7. Explore PageSearch function Users or TagsEditors Picks Great for discoveringhow people are using Vine.Popular Now Whats trending?Tag Buttons View posts by populartags.7 CRA 8. Activity PageYour interactions with other Vine users.8 CRA 9. Profile PageView your Vine profile.9CRA 10. Making a new post.10 CRA 11. Making a New Post1- From the home screen, click on New Post button.11CRA 12. Making a New Post2- Press down and hold using yourthumb. You will see the green statusbar begin to fill.Advanced techniques- Stopmotion.12 CRA 13. Making a New Post3- Review and confirm your videocontent.If your video is under 6 full seconds,you will see this screen before the finalconfirmation page.13CRA 14. Making a New Post3- Review and confirm your videocontent.If your video is 6 full seconds, you willsee this screen immediately.14CRA 15. Making a New Post4- Add a caption (140+ characters)Add hashtagsAdd location Native FoursquareintegrationSelect cross-posting optionsClick Done.15 CRA 16. How does it look on Twitter?As a single TweetAs an expanded Tweet View natively in Twitter 16 CRA 17. How does it look on Facebook? For now, clicking the link will take you to this web page on Vine.co 17 CRA 18. How does it look on Facebook? For now, clicking the link will take you to this web page on Vine.co 18 CRA 19. Whos using Vine?19CRA 20. Short Answer Everyone.Current Vine users include:Even though its still relatively CRAFT Media Digitalnew, Vine is gaining traction. o Self-promotion (Pollie Awards stopmotion video,Thats because it is a versatile office tour)tool, allowing all types of users CSPAN Field Techsto create and share variouso Behind the scenes whentypes of content.on location (setups) Buzzfeed o Office culture (birthdays, office gags)20CRA 21. Final Thoughts21 CRA 22. Vine is not for everything.Every idea may not fit into a 6-second loopable video.The First Question:Is Vine the right medium to share this content?22CRA 23. Vine is very basic.No ability to import pre-existing content into Vine.No ability to edit or modify your video betweenshooting and posting.You get what you shoot in-app.23 CRA 24. Using Vine in Public Affairs.Remember your audience. Ask the First Question.Additional social media content for an event.New way to promote organizational activities.Stopmotion video detailing an idea or advocacy issue.How would you use Vine for a client?24CRA 25. Good luck Have fun!Zach HanoverZhanover@craftdc.com@zhanover25CRA </p>