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The Voice: Inspiring Peer-to-Peer Participants to Take Action!

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3

4

5

WHY DIDN’T YOU FUNDRAISE

No one asked me to

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WHY DIDN’T YOU FUNDRAISE?

Fundraising seemed challenging

I didn’t know I was supposed to

No one asked me to

I didn’t feel comfortable asking

8%

17%

47%

18%

Asked to be a team member 33%

#1

#2

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Participation Fundraising

WHAT DOES THIS TELL US?

TWO Separate

Tasks

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WHY DID YOU FUNDRAISE

My Friend/Family asked me to

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WHY DID YOU FUNDRAISE?

Organization made it clear

My work asked me to

My friend/family asked me to

24%

18%

44%

To earn an incentive prize 8%

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HAS A FRIEND ASKED YOU TO DONATE TO THEIR FUNDRAISING EFFORTS?

No42%

Yes58%

No12%

Yes88%

Did you donate?

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WOULD YOU HAVE DONATED TO THIS CAUSE IF SOMEONE OTHER THAN A FRIEND ASKED?

Yes

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WHICH WAS MORE INFLUENTIAL IN DECIDING THE AMOUNT?

Organization’s Cause

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WOULD YOU DONATE AGAIN IF YOU RECEIVED A SOLICITATION FROM THIS ORGANIZATION?

Yes

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THE P2P VOICE

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WHO DO YOU WANT ON YOUR TEAM?

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WHO DO YOU WANT ON YOUR TEAM?

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WHO DO YOU WANT ON YOUR TEAM?

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MAKE YOUR PITCH: WHAT’S YOUR VISION

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1.26EMOTION

2.34

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7 to 12 impressions or touches for a marketing message to be remembered

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EMAIL ALONE IS NOT A

CULTIVATION STRATEGY

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BLACK DOG WALK

Black dogs often languish much longer in shelters or tragically get put down because they are slower to be adopted.

Big Black Dog Foundation funds education and extra efforts to foster and promote adoption of black dogs & cats.

The Black Dog Walk is the foundation’s signature fundraising event. It’s a non-competitive 3 mile walk. And, Yes…dogs of all colors are welcome. Cats, too!

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• Total Participants: 2,800 humans, 1,450 dogs, 3 cats• Total Teams: 280• Percentage of zero dollar participants: 46%• Amount raised in 2012: $680,000 (11% growth)• Overall Retention Rate: 25%• Growth in # participants: 15%• Average online gift size: $56• Participants who raise $ online: 32%• Average $ raised per participant: $60

BLACK DOG WALK - DETAILS

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Returning Team

Leader

Returning Non-

Leader

New Team

LeaderNew Non-

Leader Donors

YOUR EVENT STARS …

AKA, Your Segments

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1. RECRUITING STARS2. COACHING STARS3. LONG TERM STARS

HOW TO MAKE STARS OUT OF ALL OUR BLACK DOG WALKER?

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• Retention, Recruitment and Engagement Emails• Social Media – YouTube, Facebook, Twitter• Participant emails• Fundraising contests, prizes, challenges• Website• Phone calls• Group meetings - In person and on phone• Free media placement – newspaper, TV, radio, blogs

BLACK DOG WALK COMMUNICATIONS TOOLKIT

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BREAK OUT GROUPS

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It’s a Science, no it’s an Art; Actually it’s both Part 1: The Science of Peer-to-Peer FundraisingSunday,4:15pm, National Harbor 12

Peer-to-peer fundraising is the perfect storm of science and art. In this session, we’ll focus on the science of P2P fundraising to increase revenue. We’ll start with reviewing by current rends in the marketplace. After uncovering P2P trends, we’ll help you identify game changers and discuss how you can use your data to increase revenue.

Part II: The Art of Peer-to-Peer Fundraising; Cultivating P2P ParticipantsMonday, 10:00 am, National Harbor 12

Does it feel like every year you’re constantly working to acquire new participants? Did you know most of your prior year fundraisers will not return? In this session,we’ll discuss and learn how to cultivate, inspire and retain your peer-to-peer participants.

KEEP LEARNING: PEER-TO-PEER SESSIONS

Don’t forget to stop by the interactive

booth! Meet speakers, ask questions and

have fun!

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TWEETERS USE HASHTAGS:

#bbcon#bbinteractive